Ad Sales Planner

The Ad Sales Planner position is responsible for creating, analyzing and communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate and work across all media platforms & departments to create proposals, execute campaigns, manage stewardship and pacing of linear and digital deals.  You will be the main point of contact post sale to our agency/clients’ partners and provide excellent client services.


  • Create Ad Sales media plans based on Pricing and Planning direction
  • Assist in pricing negotiations between the Pricing & Planning Team and the agency for all upfront and scatter buys
  • Work closely with Inventory Management to maximize revenue based on marketplace, inventory conditions and Sports schedules
  • Review all IO’s to ensure they match approved media plan.
  • Tracking all Content Delivery via various platforms (FB, Twitter, IG, OTT, OTA)
  • Track individual deal delivery and prepare ADU schedules for linear. Work closely with Inventory team on digital campaigns to pace to client goals.
  • Foster key relationships with clients and agency contacts
  • Work closely with Ad Operations/Commercial Operations on timing and execution of campaigns.
  • Monitor both on-air schedules and digital. Manage changes and coordinate with Ad Ops/Commercial Ops to ensure schedule airs as ordered
  • Work with Marketing Team to secure materials and schedules for added value
  • Provide post summaries of account delivery
  • Work with the Sales Assistant to resolve order/invoice-billing discrepancies