To succeed in today’s media buying and selling landscape, it’s no longer about reaching a broad audience to raise brand awareness. 

 Instead, it’s about sellers’ ability to put their clients in front of the right audience regardless of the programming. So the question for sellers becomes: What audience-based buying options are we as TV networks and streamers offering buyers to push lower-funnel results such as website visits and sales? What are the tech and research solutions that platforms and networks are using to distinguish themselves from their competitors? And for buyers, what sorts of guarantees and KPIs do they now need as the hard work of agreed-upon currencies continues in the background? Join us as experts in the space shake the table and apply fresh thinking as 2024 swirls into view so that all sides are positioned for success in the new year.