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Overview

Get a fresh handle on where opportunities and risks lie in the fast-moving sector of OTT. Listen in as experts break down the convergence in programmatic buying, CTV, retail media, and more. 

Last year’s virtual conference welcomed more than 1,500 attendees from across the US. Will you be there?

Topics include: CTV, Addressable TV, VOD, Measurement, Ad Tech Solutions and Local OTT

Agenda

  1. 1:25 pm - 1:35 pm

    CTV: What's in store for 2023?

    Economic volatility has placed pressure on most CTV publishers and advertisers, yet the future of CTV is bright.  Join Erin Firneno VP of Business Intelligence at Advertiser Perceptions for a fast-paced presentation on the opportunities in the new CTV landscape including the adoption of new currencies and innovative ad formats and predictions for the 2023 upfront market.

    • Erin Firneno

      Erin Firneno

      VP, Business Intelligence
      Advertiser Perceptions
  2. 1:35 pm - 1:45 pm

    Insights for Delivering Full Funnel Results in a Multiscreen TV Universe

    As brand marketers defend their ad budgets in an unsteady economy, they are challenged to execute more efficient media campaigns. In this session, Spectrum Reach shares how new audience data, advanced media measurement and attribution measurement are providing insights at scale to improve the effectiveness of multiscreen media buying.

    • Marci Cohen

      Marci Cohen

      VP, Market Research & Insights
      Spectrum Reach
  3. 1:45 pm - 2:10 pm

    Programmatic CTV – current state and where we are headed

    In this session, industry experts discuss the programmatic CTV ecosystem, successes and challenges that buyers encounter, and what to expect in the future.

    • Eric John

      Eric John

      Moderator
      Vice President, Media Center
      IAB
    • Jackie Perez

      Jackie Perez

      Director, Business Development, Programmatic
      Spectrum Reach
    • Jamie DiGirolamo

      Jamie DiGirolamo

      Agency Lead, WPP
      Magnite
    • Esra Bacher

      Esra Bacher

      Head of US Programmatic Investment
      GroupM
  4. 2:10 pm - 2:20 pm

    How Advertisers are Refining Strategies to Meet Today’s Converged TV Viewer

    With consumers in control and watching TV in more ways and on many different platforms, advertisers must evolve their approach for reaching today’s converged TV viewer. Advertisers are continuing to shift more dollars to CTV this year and it’s an essential buy for linear TV buyers— as without CTV in the mix, they’re missing out on a huge audience segment. In parallel, the silos are coming down as more linear TV and digital teams are coming together to form converged buying teams. In this presentation, Justin will share insights on refining audiences and key considerations for effective and streamlined targeting, buying and outcomes-based measurement in today’s converged TV landscape.

    • Justin Gutschmidt

      Justin Gutschmidt

      Presenter
      Head of National Sales
      Premion
  5. 2:20 pm - 2:45 pm

    Ad Fraud, Brand Safety & Measurement: What CTV Advertisers Need to Know in 2023

    Advertisers are focused on making their ad dollars work smarter and harder and prioritizing the CTV channel, which is further propelling the ad-supported streaming boom. With marketers facing increased budget scrutiny, their emphasis is on performance-based media plans and measurability — and a large plurality of advertisers are already embracing the data-driven capabilities of CTV for both brand awareness and trackable, outcome-based marketing goals.  In parallel, a heightened brand safety focus is driving more dollars to CTV. 

     

    This Premion-led panel will feature experts from HUMAN Security on ad fraud protection and brand safety as well as Upwave on measurement, for valuable insights on what advertisers need to know on these topics as they continue to shift more dollars to streaming.

     

    • Cathy Applefeld Olson

      Cathy Applefeld Olson

      Moderator
      Senior Contributing Editor
      Cynopsis
    • Justin Gutschmidt

      Justin Gutschmidt

      Head of National Sales
      Premion
    • Kristine Lopez

      Kristine Lopez

      Head of Media Product
      HUMAN
    • Jon Stewart

      Jon Stewart

      SVP of Customer Success and Analytics
      Upwave
  6. 2:45 pm - 2:55 pm

    The Importance of Person-level in CTV Measurement

    Stu Schwartzapfel, EVP of Media Partnerships at iSpot, will explore why person-level data is table stakes for accurate CTV measurement, the limitations without it and the challenges associated with collecting and analyzing co-viewing behavior. You’ll also get a look at the impact of co-viewing metrics on CTV audience measurement and gain a deeper understanding of the implications of person-level data on cross-platform advertising.

  7. 2:55 pm - 3:20 pm

    Solving CTV’s Continuous Play Problem with In-Market Verification

    CTV has revolutionized the way we watch TV, but has also brought about unique challenges. In this panel, advertising leader Mike Fisher sheds light on GroupM and iSpot’s quantification of CTV’s continuous play problem, how it impacts advertisers and where the industry is today. You’ll also learn about the CTV measurement opportunities available with big data and in-market verification.

    • Mike Fisher

      Mike Fisher

      Executive Director, Investment Innovation
      GroupM
    • Gerard Broussard

      Gerard Broussard

      Principal
      Pre-Meditated Media
  8. 3:20 pm - 3:40 pm

    Case study with Canela Media & McDonald's

    McDonald’s is always trying to find ways to innovate and connect authentically with its fans. By working with Canela Media, a trusted and diverse owned streaming media company, McDonald’s established a strategic partnership that seamlessly married culture & commerce, reached Hispanic audiences authentically and credibly established relevant connections with that audience while driving business results.

    SPEAKING COMPANIES:

                 

    • Oswald Méndez

      Oswald Méndez

      Moderator
      Chief Marketing Officer
      Canela Media
    • Mario Torres

      Mario Torres

      VP of Canela Music
      Canela Media
    • Evan Moody

      Evan Moody

      SVP, Business Lead
      Canvas Worldwide
    • Ryan Worthy

      Ryan Worthy

      Senior Manager, Marketing Supplier Diversity
      McDonald's

SPEAKERS

  • Cathy Applefeld Olson

    Senior Contributing Editor
  • Esra Bacher

    Head of US Programmatic Investment
  • Gerard Broussard

    Principal
  • Marci Cohen

    VP, Market Research & Insights
  • Jamie DiGirolamo

    Agency Lead, WPP
  • Erin Firneno

    VP, Business Intelligence
  • Mike Fisher

    Executive Director, Investment Innovation
  • Kristine Lopez

    Head of Media Product
  • Oswald Méndez

    Chief Marketing Officer
  • Justin Gutschmidt

    Head of National Sales
  • Evan Moody

    SVP, Business Lead
  • Jackie Perez

    Director, Business Development, Programmatic
  • Stuart Schwartzapfel

    Executive Vice President of Media Partnerships
  • Jon Stewart

    SVP of Customer Success and Analytics
  • Mario Torres

    VP of Canela Music
  • Ryan Worthy

    Senior Manager, Marketing Supplier Diversity
  • Eric John

    Vice President, Media Center

COMPANIES REPRESENTED

HUMAN
McDonald's
Advertiser Perceptions
Canela Media
Upwave
IAB
Magnite
GroupM
Canvas Worldwide
Pre-Meditated Media

Sponsors

iSpot.tv
Premion
Spectrum Reach

Contact

Have a question?

Email Lauren Toolen at [email protected]
or call 1-800-777-5006.

Interested In Hosting a Custom Panel?

Albert Nassour at [email protected]