Powered ByCynopsis Media

Entries are NOW open for the 9th Annual Cynopsis Digital Model D Awards. An annual must for all digital innovators in the media space, the Cynopsis Digital Awards have
been honoring the best in online video content, advertising, talent and digital media's movers and shakers for 9 years running.

2020 Awards

See below for details and be sure to enter by August 3rd!

Model D  It List

Model D Categories

  • AdTech

      Best Addressable TV Collaboration
      Best Audience-Based Buying Platform
      Best New Performance Metric
      Best Video Marketing / Advertising Platform
      Most Innovative Implementation of Addressable
      Most Innovative Use of AI to Optimize Campaigns
      Outstanding Advance in Transparency
      Outstanding Attribution Measurement
      Outstanding Brand Safety Strategy
      Outstanding Data Solution
      Outstanding Display and Programmatic Advertising Platform
      Outstanding Example of Custom Data Strategy
      Outstanding Local Advertising Solution
      Outstanding New and Innovative Ad Units
      Outstanding New Audience-Based Ad Offering
      Outstanding Post-Campaign Analysis
      Outstanding Programmer Enablement Solution
      Outstanding Proprietary Analytics
      Outstanding Reporting and Analytics
      Outstanding Supply Solution
      Outstanding Targeting Capabilities
      Outstanding Utilization of Data
      Best ad-supported Video Service
      Best Microsite
      Best Mobile Video App
      Best Over-the-top (OTT) Content Service
      Best use of Artificial Intelligence/Augmented Reality Technology
      Best Video Platform
      Best VOD Service
  • Campaign

      Best Branded Content/Content Marketing (Series or Single Entry)
      Best Branded Integration in a Web Series
      Best Covid-19 Awareness Campaign
      Best Direct to Consumer Campaign
      Best Experiential Marketing Campaign
      Best Multiplatform Marketing Campaign: Broadcast and/or Cable TV or Web Series
      Best Social Media Marketing Campaign: Use of Facebook
      Best Social Media Marketing Campaign: Use of Instagram, Snapchat, or twitter
      Inclusion and Diversity Campaign
  • Content

      Best Branded Web Series
      Best Branded Web Video (Series or Single Entry)
      Best Category-Specific YouTube Channel
      Best Companion Video for TV Show
      Best Covid-19 Awareness Related Content
      Best Daily Web Series
      Best Documentary (Series)
      Best Documentary (Single)
      Best LBGTQIA Programming
      Best New Web Series
      Best Podcast/Audio Series
      Best Short Form Animation Video
      Best Short Form Comedic Video
      Best Short Form Culinary Video
      Best Short Form Instructional Video
      Best Short Form Video focusing on Animals/Pets
      Best Short Form Video with a Social Good Message
      Best Special or Limited Podcast Series
      Best Sports Web Series
      Best Virtual Event
      Best Web Series
      Best Web Video
      Most Fan Engaged Channel
  • People

      Best Digital Consumer Brand
      Best Host in a Sports-Related Web Series or Channel
      Best Host in a Web Series or Channel
      Best Use of a Digital Influencer in a Social Campaign
      Outstanding Team of the Year
  • Entry Process

    Who Should Enter

    Model D Awards

    Cynopsis Digital Model D Awards is looking for: Innovators. Inspirers. Creators of all kinds. For the 9th year in a row, we celebrate those in online video content and advertising who are at the forefront of the industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

    You can view the full lists of past winners and honorable mentions for 2014,2015, 2016, 2017, 20182019, and 2020 but here is a sampling of winning companies:

    • A+E Networks
    • Anheuser-Busch
    • AT&T
    • Bravo
    • Crackle
    • Fandango
    • Food Network
    • Funny or Die
    • Hulu
    • HBO
    • Martha Stewart Living Omnimedia
    • Meredith Video Studios
    • MLB Advanced Media
    • MTV
    • NBCUniversal
    • OMD
    • PBS Digital Studios
    • SONY
    • Turner Sports
    • VEVO

    Model D

    “It” List

    We’re looking for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content to take their place on Cynopsis Digital’s “It List.”

    They’re the digital thinkers and doers behind the scenes whose peers notice and emulate them. They’re the type of people who always seem to be one step ahead, who can anticipate when the winds are shifting and are the first to reposition their team and their company to take the best advantage of new opportunities. These are the people who have defined success in daily business life through a potent combination of intelligence and influence. Their decisions affect the digital content industry, shake up the status quo and change the future.

    It’s not just senior-level people who belong on the Cynopsis Digital “It List.” They’re movers and shakers at every level, from managers to directors and more. That’s why we want to recognize and celebrate them.

    It List

    Deadlines and Rates

    If you submit the same entry into multiple categories, each additional entry is discounted by $224 per category. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.

    Model D

    • Regular Deadline = 8/3 ($399)
    • Late Deadline = 8/10 ($549)

    “It” List

    • Regular Deadline = 8/3($399)
    • Late Deadline = 8/10 ($549)

    How to Enter

    The entry process is completed solely online:   Model D  It List

    First, you will be guided through the registration process, and then the entry (synopsis + supporting materials) and payment process.

    Finalists will be notified in late August and the event will be in early November.


    To be eligible, the content, campaign or initiative must have taken place (either in part or in full) between May 30, 2020, and June 30, 2021. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

    Entries must include:


    A 400-word synopsis describing your entry using the following sub headings:

    • Objectives
    • Strategy
    • Tactics
    • Execution
    • Evaluation of Success/Results/ ROI

    While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!

    Supporting Materials

    Supporting materials should show evidence of the success of your work. Examples Include:

    • Web sites/URLs
    • ROI Stats
    • Media Coverage
    • Photos
    • Research Documents
    • Screenshots
    • Testimonials
    • Videos*
    • Web Stats

    *For videos, please upload the raw file (mov, wma or mp4) or provide a link to the content to be viewed (youtube, vimeo, company’s website or another video sharing platform).

    For award entries and event registration questions, contact:
    Gayle Meyer– Marketing Manager

    For award event sponsorship opportunities, contact:
    Albert Nassour – Executive Director of Sales

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