Tuesday, October 14

1. 8:30 am - 9:00 am

   Registration, Coffee and Conversations

2. 9:00 am - 9:05 am

   Welcome to ScreenShift 2025

3. 9:05 am - 9:25 am

   Future Forward: Navigating Media's Next Era  

   With linear buying evolving fast, sports viewership hitting new highs, and ad innovation moving at lightning speed, Samantha Rose—EVP and Strategic Investment Lead at Horizon Media—is kicking off ScreenShift with a high-energy session packed with insights. She’ll dive into the shifting media landscape, from the growing pains of streaming and the reinvention of linear, to breakthrough tech and the power of smarter collaboration. Get ready for a fast-paced look at where the industry is now, where it’s headed next, and how agencies can stay ahead of the game.

   • 

     Samantha Rose

     EVP, Strategic Investment Lead

     Horizon Media
4. 9:25 am - 9:55 am

   Media Buyers & Planners: Ask Us Anything

   Ever wonder how media buying decisions are really made behind the scenes? Curious about what today’s media planners look for when building cross-platform campaigns or allocating budgets? This interactive session pulls back the curtain on their decision-making processes. 

   Bring your questions and get direct, unfiltered insights from the experts who shape the business.

   • 

     Tim Hill

     Chief Partnerships Officer, Initiative

     IPG Mediabrands
   • 

     Samantha Rose

     EVP, Strategic Investment Lead

     Horizon Media
   • 

     Luke Fowler

     Director of Performance Media

     KSM Media
5. 9:55 am - 10:20 am

   The AI Advantage: Redefining Media Strategy

   AI is revolutionizing media strategy by powering personalized experiences, streamlining content creation, enabling interactive TV, generating ads, and more. As AI becomes increasingly embedded in the industry, it’s unlocking new possibilities at every turn. In this discussion, we’ll examine how companies can effectively harness AI today—and position themselves for the future—as technology continues to redefine the entertainment landscape.

   • 

     Caroline Giegerich

     Moderator

     VP, AI Integration & Acceleration

     IAB
   • 

     Helen Katz

     EVP, Research, Data Sciences Practice

     Publicis Media
   • 

     Kabir Bedi

     Head of Product for GenAI

     Amazon Ads
6. 10:20 am - 10:45 am

   Precision at Scale: Unlocking the Power of CTV & Addressable Advertising

   As streaming reshapes the TV landscape, CTV and Addressable advertising are redefining what's possible for marketers— combining the impact of premium video with the ability to deliver tailored messages at scale. We’ll unpack how CTV and Addressable strategies are driving stronger outcomes across the funnel. From smarter targeting and creative optimization to data-driven insights and omnichannel integration, discover how to turn fragmentation into opportunity. Whether you’re looking to boost brand awareness, enhance performance, or connect with hard-to-reach audiences, this conversation will reveal the innovations and tactics that are helping advertisers maximize ROI in today’s evolving video ecosystem.

   • 

     Jennifer Monson

     VP, Ad Sales

     Fubo
   • 

     Larry Allen

     VP, Global Strategy, Data, Measurement & Addressable

     FreeWheel
7. 10:45 am - 11:10 am

   The Future is FAST

   Broadcasters and streamers are embracing FAST channels as a way to increase reach and revenue, as advertisers, lured by targeted advertising opportunities and new ad formats, channel more dollars to the platforms. But market saturation – Gracenote counted over 1,300 in the US alone – is a challenge, along with content discovery, measurement, obtaining exclusive programming, and advertising fill rates. This session will dive into the latest partnerships—from LG Ads and NBCU to Chuck E. Cheese and Future Today—alongside the innovations and monetization strategies shaping the next phase of FAST’s evolution.

   • 

     Philippe Guelton

     Moderator

     Global President

     Canela Media
   • 

     Marcy Greenberger

     Chief Investment Officer

     UM Worldwide
   • 

     Seth Walters

     VP, Head of CTV Sales

     The E.W. Scripps Company
   • 

     Eli Zang

     VP, Head of Sales

     XUMO
8. 11:10 am - 11:35 am

   Networking Break

9. 11:35 am - 12:00 pm

   Winning with Live TV: Revenue, Reach, and Rights Optimization

   As live TV continues to dominate ratings, the race to capitalize on this high-stakes content has never been more competitive – or more complex. This panel will explore how networks, sports leagues, and digital platforms are driving revenue with live content –  from evolving rights deals, the rise of streaming and hybrid models, in-game and tentpole event advertising innovations, audience engagement strategies, and live betting integration. Panelists will also examine the role of data, direct-to-consumer subscriptions, and regional vs. global monetization approaches.

   • 

     Jon Giegengack

     Founder and Principal

     Hub Entertainment Research
   • 

     Kerry Bradley

     Senior VP, Strategy

     Horizon Sports & Experiences
   • 

     Liz Boylan

     VP, Pricing & Planning

     Disney
   • 

     Cathy Rasenberger

     Moderator

     Founder & President

     Rasenberger Media
10. 12:00 pm - 12:20 pm

    Fireside Chat, Presented by Premion

    More information coming soon!

11. 12:20 pm - 12:45 pm

    FAST-Tracking the Creator Economy: Opportunities and Challenges in CTV

    The creator economy is transforming the CTV landscape – from how content is programmed to how it's monetized. As creators produce higher-quality, long-form content that seamlessly integrates branded messages and product placements, advertisers are taking notice. In fact, three out of four marketers say creator-led programming is one of the most effective ways to engage younger audiences, according to Advertising Perceptions’ Creator Influencer Advertising Report. This session will dive into the opportunities and challenges FAST platforms and marketers face as they navigate the evolving creator-driven ecosystem.

    • 

      Stuart Schneiderman

      GM, AP Ad Insights Hub

      Advertising Perceptions
    • 

      Brandon Stewart

      CEO

      Brandon Studios
    • 

      Nadi Filsoof

      Senior Talent Manager

      Underscore Talent
    • 

      Lynne d Johnson

      Moderator

      Content Director, Communities, AdMonsters + AdExchanger

      AdMonsters
12. 12:45 pm - 1:30 pm

    Networking Lunch

13. 1:10 pm - 1:30 pm

    Fireside Chat

14. 1:30 pm - 1:55 pm

    Game On: Why CTV and Gaming Are a Winning Combination

    As CTV and gaming converge, a powerful new frontier in digital entertainment and advertising is emerging. With 61% of Americans gaming weekly and CTV adoption at an all-time high, this session will delve into how shared platforms, cross-channel engagement, and interactive ad formats are reshaping the way content is consumed and monetized.

    • 

      Russell Schneider

      VP, Head of Sales & Brand Partnerships

      BLAST
    • 

      BFordLancer

      Content Creator
15. 1:55 pm - 2:10 pm

    AI Driven Ad-driven Personalization Boosts Performance By +160%. Here's Proof.

    MMA Global’s Consortium for AI Personalization (CAP) delivers compelling evidence on how AI-driven personalization can significantly enhance marketing performance. Through rigorous, real-world experiments with brands such as Kroger, ADT, General Motors, Shell, Progressive, AT&T, and Major League Baseball, CAP observed performance gains exceeding 160% on average, with some cases reaching up to 270%  (that was against sales).

    This session will delve into the methodologies and insights from these studies, highlighting how AI personalization outperforms traditional approaches. Attendees will gain an understanding of the experimental designs, key findings, and practical applications of AI in advertising. The discussion will also cover the challenges faced during implementation and strategies to overcome them, providing a comprehensive view of how AI personalization drives measurable impact in real-world scenarios.

    Note, MMA is a non profit for the greater good of marketers.

    • 

      Greg Stuart

      CEO

      MMA Global
16. 2:10 pm - 2:35 pm

    Watch. Want. Buy: The Promise of Shoppable TV

    Television isn't a full-fledged digital storefront yet – but it’s getting there. From NBCU’s Checkout to Warner Bros. Discovery’s Shop with Max formats, and The CW’s collaboration with ShopsenseAI to make live sports shoppable, AI-powered tools are rapidly paving a shortened path from discovery to purchase. Still, for audiences to fully embrace shoppable TV, the experience must be intuitive and frictionless—and supported by strong data standards. This session explores what it takes to transform television into a seamless, scalable shopping platform.

    • 

      Jeffrey Bustos

      SVP, Retail Media Analytics

      Merkle
    • 

      Sal Candela

      VP Global Agency Partnerships

      Roku
    • 

      Laura Lamattina

      VP, Branded Entertainment

      Nexstar Media Group
    • 

      Julie Haleluk

      Global Head of Growth, Amazon Shopping Videos

      Amazon Ads
17. 2:35 pm - 3:00 pm

    Rethinking Measurement for the AI Era

    Measurement has lost its way. It is not a KPI – measurement sits on a spectrum with a series of variables to assess. One thing it was never designed for is the plurality of consumer identities.

    Which means measurement is a story waiting to be told – but first, the industry needs to confront some hard truths. Brands have allowed Potential Reach to become industry currency, while the consumer was almost eliminated from the conversation. Now we sit at the dawn of the AI era, and marketing still lacks modern measurement ideologies. As AI and its respective “agents” usher in a disruptive way of thinking, we’ll explore how measurement must evolve.

    • 

      Albert Thompson

      Director, Digital Innovation

      Walton Isaacson
18. 3:00 pm - 3:25 pm

    Networking Break

19. 3:25 pm - 3:50 pm

    Winning the Brand: What it Takes to Attract Advertising Dollars

    As consumer expectations shift and digital platforms reshape how content is consumed, brands are reimagining what advertising means—and how it shows up. Brand leaders discuss the evolving role of advertising in an age of ad fatigue, privacy concerns, and content overload.

    • 

      E.B. Moss

      Moderator

      Writer, Podcaster & Strategist

      Moss Appeal
    • 

      Melissa Grady Dias

      Former Chief Marketing Officer

      Cadillac
    • 

      Jen Kavanagh

      SVP, Media & Marketing

      Philadelphia Eagles
20. 3:50 pm - 4:15 pm

    The Great Rebundling - Presented by Cablefax

    Don't count Pay TV out just yet. MVPDs and content giants are partnering like never before and getting creative—striking bold deals that blend the best of linear and streaming. As streaming prices climb, even die-hard cord-cutters might start eyeing the savings of a hybrid bundle. In this high-stakes panel, industry heavyweights from both sides of the negotiating table break down what dealmaking looks like in Pay TV’s next act.

    • 

      Ray Hopkins

      President, Paramount U.S. Distribution

      Paramount Global
    • 

      Tom Montemagno

      Executive VP, Programming Acquisition

      Charter Communications
    • 

      Roy Cho

      President of Distribution & Partnerships

      Versant Media
    • 

      Eric de Cholnoky

      EVP, Distribution & Business Development

      AMC Networks
21. 4:15 pm - 4:40 pm

    The Daily Habit Gap: Why Streamers Need Local News

    This panel examines how local news could transform streaming economics—from reducing churn and increasing time-spent to creating premium advertising inventory that brands actually want. We'll explore innovative models, technical challenges, and why the platform that cracks local news first may own the future of daily streaming habits.

    • 

      Tim Hanlon

      Moderator

      Founder & CEO

      Vertere Group, LLC
    • 

      Jessica Rosenworcel

      Former Chairwoman

      Federal Communications Commission (FCC)
    • 

      Jim Brady

      Former VP, Journalism

      John S. and James L. Knight Foundation
    • 

      Todd Landfried

      CoFounder & CEO

      n2 Media Holdings
22. 4:40 pm - 5:00 pm

    Roundtable Sessions

23. 4:40 pm - 5:00 pm

    RoundtableTable #1. Retail Media in Action: Turning Shoppers into Buyers

    Retail media is a powerhouse channel reshaping the path to purchase. This session covers best practices for campaign setup, audience targeting, and creative optimization, and how to align retail media efforts with broader marketing and sales objectives.

24. 4:40 pm - 5:00 pm

    RoundtableTable #2. Reaching young, diverse audiences.

    Connecting with young, diverse audiences requires innovative strategies and authentic engagement. Join this discussion for insights on leveraging social media, multicultural marketing, community partnerships, and inclusive messaging to build meaningful relationships and foster long-term loyalty.

25. 4:40 pm - 5:00 pm

    RoundtableTable #3. The How and Why of B2B Podcasting for Brands and Media Organizations

    Why is B2B podcasting the secret weapon for brand authority and lead generation? Get a practical roadmap to launch a show that actually drives business results.

    • 

      E.B. Moss

      Writer, Podcaster & Strategist

      Moss Appeal
26. 4:40 pm - 5:00 pm

    RoundtableTable #4. Scroll, Stream, Repeat: Winning Young Audiences on Social Media

    How can media companies leverage social media to engage younger audiences? This workshop dives into the platforms, content formats, tools, and influencer strategies that networks, streamers, and advertisers can use to connect with Gen Z and Gen Alpha.

    • 

      Jason Keath

      Co-Founder

      Social Fresh
27. 4:40 pm - 5:00 pm

    RoundtableTable #5. HUB Entertainment Evolution of Live Sports study

    Get the first look at Hub Entertainment’s ‘Evolution of Sports’ study, which explore just how essential sports are to fans, what drives their subscription decisions, and how technology is enhancing – or complicating – the way they connect with the games they love.

    • 

      Jon Giegengack

      Founder and Principal

      Hub Entertainment Research
28. 4:40 pm - 5:00 pm

    RoundtableTable #6. What Gen Z Wants: A Content Creator's Guide to Grabbing Attention

    • 

      Phaith Montoya

      Influencer & Content Creator
29. 4:40 pm - 5:00 pm

    RoundtableTable #7. Buliding Iconic Athlete Brands Through Storytelling

    • 

      Ameeth Sankaran

      CEO

      Religion of Sports
30. 4:40 pm - 5:00 pm

    RoundtableTable #8. Elevating Fan Engagement: How Snap and RWS Global Are Transforming Sports with AR

    Snap and RWS Global have partnered to harness augmented reality for next-level, immersive fan experiences. Visit their workshop to see how this innovative technology is transforming audience engagement at major sporting events around the world.

    • 

      Anmol Malhotra

      Head of Sports & Media Partnerships

      Snap Inc.
    • 

      Veronica Hart

      Chief Growth Officer

      RWS Global
31. 5:00 pm - 6:30 pm

    Happy Hour Reception & Awards Celebration: Cheers to the Best in the Biz!

    

    Raise a glass with us as we toast the trailblazers of the year! Celebrate the incredible winners and honorees from across both Cynopsis and Cablefax 2025 Awards Programs while enjoying cocktails, passed apps, conversations, and connections that count. Whether you're reuniting with industry friends or meeting new ones, this high-energy happy hour is where the real networking happens.

    Awards being celebrated: Cablefax 100, Top Operators, FAXIES, Standouts, and Media Impact

    Passes available for $199 thru 8/15/2025.

    REGISTER NOW