September 11, 2025 I City Winery, NYC
Overview
As the media industry shapeshifts to adapt to changing consumer behavior, there has been no shortage of discussions about how to adjust.
Cynopsis’ Media Summit will take a fresh approach to the issues at hand, exploring how to make the most of this moment with experts and innovators from agencies, brands, broadcast and streaming working with each other – and you to explore transformative strategies and solutions. Hands-on workshops and interactive sessions will dive into issues around audience engagement, the future of content creation, monetization, measurement, the latest streaming technology, cutting-edge developments in AI, and more.
Learn from – and network with – the best in the business, as we step into the future in a whole new way.
2024 SPEAKERS
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Marcy Greenberger
Chief Investment OfficerUM WorldwideUM Worldwide -
Bill Cunningham
Vice President MarketingJCPenneyJCPenney -
William Carmichael
Vice President, Global MediaAmerican ExpressAmerican Express -
Jenny Burke
Director, Global Video Strategy & GTMAmazon AdvertisingAmazon Advertising -
Jon Lefferts
EVP, Strategic InvestmentMAGNAMAGNA -
Taylor Byrnes
VP, Media and MarTech, Liberty Mutual InsuranceLiberty Mutual InsuranceLiberty Mutual Insurance -
Lacey Tompkins
Group Director, Digital & Programmaticdentsudentsu -
Mike Brunick
SVP, Head of Commerce MediaYahoo!Yahoo! -
Briana Finelli
Head of Commerce, USWavemakerWavemaker -
Liane Nadeau
EVP, Head of InvestmentDigitasDigitas -
Jason Brown
SVP, Chief Revenue OfficerSpectrum ReachSpectrum Reach -
Christi Lazar
Marketing Director, The LabBlue TritonBlue Triton
PROGRAM AT A GLANCE
Thursday, September 11
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9:00 am - 9:50 am
Registration, Coffee and Conversations
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9:50 am - 10:00 am
Event Kickoff!
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10:00 am - 10:20 am
A Feisty Debate between Industry Leaders
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10:20 am - 10:45 am
A Special Presentation
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10:45 am - 11:00 am
Fireside Chat
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11:00 am - 11:30 am
Networking Break
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11:30 am - 12:15 pm
Small Group Workshops
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12:15 pm - 12:45 pm
Interactive Panel with Customers
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12:45 pm - 1:45 pm
Lunch
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1:45 pm - 2:05 pm
A Special Presentation
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2:05 pm - 2:20 pm
Gamified Learning
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2:20 pm - 2:45 pm
Fireside Chat
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2:45 pm - 3:15 pm
Networking Break
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3:15 pm - 4:10 pm
Peer-to-peer Roundtable Sessions
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4:10 pm - 4:35 pm
Final Presentation/Wrap-up
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4:30 pm - 5:30 pm
Happy Hour Reception & Media Impact Awards Celebration: Let's Network!
Who Attends
Senior leaders with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing.
Location
City Winery | Pier 57 | 25 11th Avenue | NYC, NY
Partnership with:
Contacts Us
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Leadership
Stephanie Cronk
Brand Director, Cynopsis Media Summit
[email protected] -
SPEAKING INQUIRIES
Lynn Leahey
Editorial Director, Cynopsis
[email protected]General Inquiries
Carley Ashley
Senior Marketing Manager
[email protected] -
Sponsorship
Amy Abbey
Sales Director, Cynopsis
[email protected]