Sponsorship

Name: 2018 Short Form Video Festival
Start: 2018-03-22T00:09:00-0400
End: 2018-03-22T17:00:00-0400
Location: SVA Theatre

Why Sponsor?

The Cynopsis Short Form Video Festival & Conference was created to recognize outstanding work in this emerging space, showcasing fresh and surprising storytelling across platforms. In addition, we’ll present panels on the state of short form video as well as opportunities to network with creators and buyers of this format.

For sponsors who want to get a piece of 2018’s anticipated $15 billion digital video ad spend, Cynopsis has a variety of ways for your company to integrate into this new even. Between the half-day learning, networking events, various print displays, digital monitors and wall decals… it’s a phenomenal opportunity for branding/networking. Available sponsorship packages include (but are not limited to): on-site branding, digital branding, printed or newsletter ads, stage time, tickets, vip bags, and more.

Panels Include:

10:15 am-11:15 am
The Brands Speak (10:15AM - 11:15AM)
Short-form video provides an excellent platform for brand messaging. This case study-centric panel teams a brand executive with an exec from the creative side in a series of brief one-on-one conversations that spotlight learnings from their short-form collaborations. So if you want to hear from Lyft & ATTN, State Farm & NBCU, as well as Volvo Trucks, you won’t want to miss this immersion into the process from a brand perspective.
You'll Learn:
- How short form can tease, amplify, and echo a brand's messageing
- Best ways to make sure it complements long-form content
- Mistakes to avoid
11:15 am-11:45 am
Building Your Blueprint for Revenue Success (11:15AM - 11:45AM)
The short-form video market is skyrocketing, but a well-informed strategy is necessary for success. This panel will dive deep into the latest intel so you can exceed your goals and maximize your return on investment. Selecting optimum content and assessing your target audience's viewing behaviors are essential elements, but so is choosing the best distribution avenues, whether it be via social outlets such as Snapchat, Facebook and Instagram, video-sharing via YouTube, or in the OTT realm. You won’t want to make a short-form (or long-term) move without hearing what our experts have to say.
You’ll learn:
- Which platforms are specially built for live events and inside peeks
- The best metrics to determine success
- How to weigh discoverability, user base, and interfaces
12:00 pm-1:00 pm
SF Behind the Scenes: Time’s Person of the Year Video (12:00PM - 1:00PM)
Time didn’t just announce the Silence Breakers as the magazine’s person of the year, it trumpted its selection with a short form video that immediately went viral. The creators of the piece-a series of brief interviews ranging from Rose McGowan to #MeToo founder Tarana Burke-will discuss how the video came together, and how they leveraged the power of short form to elevate messaging and buzz.