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HARNESS THE TOOLS YOU NEED TO EFFECTIVELY MONETIZE TODAY’S CROSS-PLATFORM CHALLENGES

This is a pivotal moment for measurement, and the Cynopsis Measurement & Data Conference is where you’ll hear and see from the people who are making the decisions advancing our industry. With a plethora of inventive measurement solutions across more platforms than ever, this is an exciting time in the business – and the moment people have been waiting years for. You won’t want to miss what is sure to be a candid, stimulating day of conversation and networking.

Join us Tuesday, June 7th to learn the latest trends in attribution, addressable TV, CTV, OTT, privacy, data, ad fraud and more.

Agenda

Tuesday, Jun 07

  1. 8:00 am - 8:50 am

    Registration Open

  2. 8:50 am - 9:00 am

    Breakfast/Welcome from Cynopsis

  3. 9:00 am - 9:40 am

    The Best Alternative Currencies – and Who are they Best For?

    2022 has proved there are new and very effective combinations of measurement solutions to quantify and unify cross-screen media consumption. We’ll examine which are leading the pack in supplying next-day reporting and insights – as well as whether these sales-friendly cocktails are equally helpful in making programming decisions.

    • Sean Cunningham

      Moderator
      President & CEO
      VAB
    • Matt Denerstein

      Managing Partner, Portfolio Investment Lead
      Mindshare
    • Steve Silvestri

      Senior Vice President of Advanced Advertising
      Discovery
    • Eric Cavanaugh

      SVP, Global Research, Data Sciences
      Publicis Media
    • Mark Georgiev

      VP, Measurement Innovation
      Paramount
  4. 9:40 am - 9:55 am

    Exclusive Research Release: CIMM

    Jon Watts will discuss key takeaways from CIMM’s soon to be published Guide to Converged TV Measurement Providers. The Guide will provide a deep dive into the methodologies and approaches for the industry’s most pressing cross-platform measurement challenges today, including an overview of the current landscape and wider TV data ecosystem, as well as in-depth profiles of the major providers of cross-platform TV and video audience measurement services -- and the key differentiations between them.

    • Jon Watts

      Managing Director
      Coalition for Innovative Media Measurement (CIMM)
    • Joan FitzGerald

      Founder and CEO
      Data ImpacX
  5. 9:55 am - 10:30 am

    The New Definition of Audience

    We hear the best specific methodologies to combine audience measurement across linear TV, connected TV, and digital and social media, with the goal of giving advertisers better ability to gauge reach and frequency and to reach narrower segments of consumers.

    • Bill Harvey

      Moderator
      Chairman
      RMT
    • Jon Marks

      Chief Research Officer
      Scripps
    • Roseann Montenes

      Vice President, Precision & Performance Advertiser Partnerships
      A + E Networks
    • Betsy Rella

      Vice President, Research & Data
      New York Interconnect
    • Yee Pang

      Research Group Director
      GroupM
  6. 10:30 am - 10:50 am

    Networking break

  7. 10:50 am - 11:10 am

    Modern Methodologies in Cross-Screen Measurement

    Today's brands and publishers strive to understand how their TV/CTV media dollars drive business outcomes and incremental lift across all connected devices and touchpoints. Learn how new, innovative measurement methodologies are helping publishers and platforms from linear to advanced TV, confidently prove their incremental value to brand marketers.

    • Trevor Hamilton

      Managing Director, Americas
      Kochava
    • Jon Watts

      Moderator
      Managing Director
      Coalition for Innovative Media Measurement (CIMM)
  8. 11:10 am - 11:45 am

    Impressions - The Great Equalizer?

    While the premise of an impression is simple, there is a layer of complexity that factors into what constitutes an impression. To level set, let’s agree that the word impression simply refers to the act of seeing content and advertising. 

    • Paul Donato

      Moderator
      Chief Research Officer
      ARF
    • Mainak Mazumdar

      Chief Data and Research Officer
      Nielsen
    • Asaf Davidov

      Director, Ad Measurement & Research, Roku
      Roku
    • Adam Gerber

      Executive Director, US Investment Strategy
      GroupM
  9. 11:45 am - 12:15 pm

    Attention, Streaming Marketers: Can you read the Contextual Signals?

    One of the new ways of effective ad targeting and measurement is through “contextual targeting,” a way to reach specific streaming audience segments. From page content to viewership trends, keywords, and more, this is the latest method for many marketers to target niche audiences without cookies – and anyone in the AVOD space needs to know about it.

    • Jim Meyer

      Moderator
      Managing Partner
      Golden Square
    • Prachi Priya

      Chief Data Officer
      Team One
    • Darren Olive

      EVP, National Ad Sales and Strategy
      Crackle Plus
    • Megan Fediuk

      Group Director of Marketing & Intelligence
      Wavemaker
    • Jen Faraci

      Chief Data Officer
      Digitas
  10. 12:15 pm - 12:35 pm

    Changing the TV Game: Modernizing Currency and Measurement

    The future of cross-platform TV currency and measurement is here. Join Mark Marshall, NBCUniversal, and Stu Schwartzapfel, iSpot.tv, as they discuss innovations in TV measurement and explore key insights from the companies’ ongoing efforts to deliver next-generation solutions for the industry. Gain insightful perspectives and actionable tips on how to prepare for the next chapter in TV currency and measurement.

    • Roberta (Robbie) Caploe

      Moderator
      Publisher
      Cynopsis Media
    • Stuart Schwartzapfel

      Senior Vice President of Media Partnerships
      iSpot.TV
    • Mark Marshall

      President, Advertising & Partnerships
      NBCUniversal
  11. 12:35 pm - 1:20 pm

    Lunch Session: How Metrics are Changing the Workplace

    As measurement evolves, interpretive ambiguity is sure to follow. Which data matters and which is less important? What assumptions underlie those choices, and who gets to decide? In a lively lunchtime presentation, Rutgers Assistant Professor of Journalism and Media Studies Caitlin Petre, author of ALL THE NEWS THAT’S FIT TO CLICK, will draw on her years-long fieldwork in news organizations to spotlight the unexpected social and organizational dynamics that emerge around media metrics, and share lessons about how best to navigate them. 

    • Caitlin Petre

      Assistant Professor of Journalism and Media Studies
      Rutgers University
  12. 1:20 pm - 1:35 pm

    Quantifying CTV ad impact through outcomes measurement

    What is outcomes measurement and why is it important for CTV platforms and advertisers? How do you prove the success of a campaign beyond reach and awareness? Join us to learn how a top streaming platform can help quantify the downstream impact of ads - including measuring lifts in outcomes such as search, store visit, and website engagement. 

    • David Grabert

      Vice President, Brand & Marketing Communications
      DISQO
  13. 1:35 pm - 2:10 pm

    Advertising on CTV/OTT Platforms: Who’s Winning the Race for Ad Dollars?

    One of the fastest-growing segments of advertising, connected TV (CTV) is expected to double its numbers by 2024. To capitalize on the momentum, publishers and platforms need to build advertisers’ confidence in streaming – from unique ad opportunities like binge selectors, interactive overlays and enhanced customization, to the availability of addressable inventory, and the use of robust, independent measurement to prove they are finding, reaching and engaging with the right audiences. The panel will look at who’s making moves to capture streaming customers (and ad dollars), and what lessons others can take away when it comes to measurement, creative and audience targeting.

    • Andrew Rosen

      Moderator
      Founder
      PARQOR LLC
    • Wil Danielson

      Senior Vice President, Digital Sales
      Nexstar Digital
    • Jo Kinsella

      President
      TVSquared by Innovid
    • Ken Norcross

      Senior Director, Inscape Data Strategy
      Vizio
  14. 2:10 pm - 2:30 pm

    Driving Proof of Performance: What’s New with Outcomes-Based Measurement in CTV

    Marketers are demanding data-driven advertising now more than ever and the ability to measure performance outcomes is table stakes to prove the value of your ad spend. New innovations in audience-first targeting and attribution in CTV advertising is enticing even more advertisers to the channel.  This session will share insights on the latest targeting and measurement capabilities as well as client case studies on how CTV is invaluable when it comes to driving measurable outcomes for brands.

    • Ed Ziskind

      Regional Sales Director
      Premion
    • Roberta (Robbie) Caploe

      Publisher
      Cynopsis Media
  15. 2:30 pm - 3:00 pm

    Programmatic Advertising in 2022

    The latest in where’s the industry landing around issues of transparency, accountability, ad fraud, viewability and brand safety concerns.

    • Ken Shapiro

      Chief Revenue Officer
      Fandom
    • Mark Fogelberg

      Head of Agency & Brand Partnerships
      Engine Media Solutions
    • Matt Barnes

      Vice President, Programmatic Sales, Disney Advertising
      Walt Disney Company
    • Jeffrey Bustos

      Moderator
      VP, Programmatic & Data Center
      IAB
  16. 3:00 pm - 3:35 pm

    Why You Need a Streaming Audience Measurement Solution to Support Your Video Advertising Business

    It’s time for an audience measurement solution that’s built for streaming. In this session we will discuss the five pillars of a streaming audience measurement solution, why they matters and what we can achieve once we identify one. These pillars include:

    • Comprehensive
    • Real-Time, Census level
    • Unified
    • Standardized
    • Interoperable 
    • Jim Spaeth

      Moderator
      Co-Founder
      Sequent Partners
    • Emily Liu

      Sales Director
      Conviva
  17. 3:35 pm - 3:55 pm

    Bringing Advanced Attribution into Linear TV

    Despite continued growth in CTV, Linear TV remains a crucial part of any media plan. Now more than ever, closer attention should be paid to how planning and buying is done on Linear, and how performance on Linear can be measured to optimize a campaign to achieve desired outcomes.

    In this session we will explore how a closed-loop, data-rich environment and advanced attribution methods can be leveraged to gain meaningful and actionable insights into an advertiser’s combined video strategy to maximize their media dollars.

    • Caitlin Monaghan

      VP, Account Strategy
      a4 Advertising
    • Daniel Lin

      VP Data & Analytics
      a4 Advertising
    • Kevin Riley

      VP, Sales
      a4 Advertising
  18. 3:55 pm - 4:25 pm

    Measuring Diversity

    As we shift away from age and gender as major measurement metrics, we look at who’s innovating in finding and reaching consumers, using methods that are fully inclusive of diverse communities and taking into account culture and lifestyle as well.

    • Latha Sarathy

      Moderator
      Chief Research Officer
      Association of National Advertisers (ANA)
    • Stephanie Yates

      Senior Vice President, Research and Insights, WE tv-ALLBLK
      AMC Networks
    • Federico Garza

      Senior Vice President, Research Strategy and Insights
      NBCUniversal Telemundo Enterprises
    • Audrey Cochran

      Vice President of Research
      TV One
  19. 4:25 pm - 4:45 pm

    The New Possibilities of CTV and the Evolution from Brand to Performance Channel

    The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. The analytics that marketers are now being offered through both network and measurement partners are going to uncover a much different level of insight and bend their campaigns from brand awareness to brand experience and increasingly also direct response. Learn how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and how advances in technology have made it possible to deliver measurable, actionable results.

    • Gijsbert Pols

      PhD - Director of Connected TV & New Channels
      Adjust
  20. 4:45 pm - 5:15 pm

    All about the Ad Tech

    In this user-friendly session, we will dive into the innovative tech that’s powering some of the more exciting measurement solutions in the space.  

    • Mike Shields

      Moderator
      CEO
      Shields Strategic Consulting
    • Joni Kinsley

      VP, Product Strategy
      Gamut Total
    • Justin Fromm

      Director of Insights
      Samsung Ads
    • Matt Foretich

      VP, Data & Media Science
      Known
  21. 5:15 pm

    Post-program Networking & Refreshments

Speakers

  • Matt Barnes

    Vice President, Programmatic Sales, Disney Advertising
    Walt Disney Company
  • Michael Beach

    CEO
    Cross Screen Media
  • Jeffrey Bustos

    VP, Programmatic & Data Center
    IAB
  • Roberta (Robbie) Caploe

    Publisher
    Cynopsis Media
  • Eric Cavanaugh

    SVP, Global Research, Data Sciences
    Publicis Media
  • Audrey Cochran

    Vice President of Research
    TV One
  • Sean Cunningham

    President & CEO
    VAB
  • Wil Danielson

    Senior Vice President, Digital Sales
    Nexstar Digital
  • Asaf Davidov

    Director, Ad Measurement & Research, Roku
    Roku
  • Matt Denerstein

    Managing Partner, Portfolio Investment Lead
    Mindshare
  • Paul Donato

    Chief Research Officer
    ARF
  • Jen Faraci

    Chief Data Officer
    Digitas
  • Megan Fediuk

    Group Director of Marketing & Intelligence
    Wavemaker
  • Joan FitzGerald

    Founder and CEO
    Data ImpacX
  • Mark Fogelberg

    Head of Agency & Brand Partnerships
    Engine Media Solutions
  • Matt Foretich

    VP, Data & Media Science
    Known
  • Justin Fromm

    Director of Insights
    Samsung Ads
  • Federico Garza

    Senior Vice President, Research Strategy and Insights
    NBCUniversal Telemundo Enterprises
  • Mark Georgiev

    VP, Measurement Innovation
    Paramount
  • Adam Gerber

    Executive Director, US Investment Strategy
    GroupM
  • David Grabert

    Vice President, Brand & Marketing Communications
    DISQO
  • Trevor Hamilton

    Managing Director, Americas
    Kochava
  • Bill Harvey

    Chairman
    RMT
  • Jo Kinsella

    President
    TVSquared by Innovid
  • Joni Kinsley

    VP, Product Strategy
    Gamut Total
  • Daniel Lin

    VP Data & Analytics
    a4 Advertising
  • Emily Liu

    Sales Director
    Conviva
  • Jon Marks

    Chief Research Officer
    Scripps
  • Mark Marshall

    President, Advertising & Partnerships
    NBCUniversal
  • Mainak Mazumdar

    Chief Data and Research Officer
    Nielsen
  • Jim Meyer

    Managing Partner
    Golden Square
  • Caitlin Monaghan

    VP, Account Strategy
    a4 Advertising
  • Roseann Montenes

    Vice President, Precision & Performance Advertiser Partnerships
    A + E Networks
  • Ken Norcross

    Senior Director, Inscape Data Strategy
    Vizio
  • Darren Olive

    EVP, National Ad Sales and Strategy
    Crackle Plus
  • Yee Pang

    Research Group Director
    GroupM
  • Caitlin Petre

    Assistant Professor of Journalism and Media Studies
    Rutgers University
  • Gijsbert Pols

    PhD - Director of Connected TV & New Channels
    Adjust
  • Prachi Priya

    Chief Data Officer
    Team One
  • Betsy Rella

    Vice President, Research & Data
    New York Interconnect
  • Kevin Riley

    VP, Sales
    a4 Advertising
  • Andrew Rosen

    Founder
    PARQOR LLC
  • Latha Sarathy

    Chief Research Officer
    Association of National Advertisers (ANA)
  • Stuart Schwartzapfel

    SVP, Media Partnerships
    iSpot.tv
  • Ken Shapiro

    Chief Revenue Officer
    Fandom
  • Mike Shields

    CEO
    Shields Strategic Consulting
  • Steve Silvestri

    Senior Vice President of Advanced Advertising
    Discovery
  • Jim Spaeth

    Co-Founder
    Sequent Partners
  • Jon Watts

    Managing Director
    Coalition for Innovative Media Measurement (CIMM)
  • Stephanie Yates

    Senior Vice President, Research and Insights, WE tv-ALLBLK
    AMC Networks
  • Ed Ziskind

    Regional Sales Director
    Premion

WHO ATTENDS?

The annual event hosts hundreds of executives with titles ranging in levels from Managers to Sr. Directors and SVPs, with primary job functions focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

Active International
Amazon
Bank of America
Bloomin' Brands
Canvas Worldwide
Carat
Crackle
dentsu
Disney | ABC Television Group
eightbar
Epsilon
ESPN
Etsy
EY
FOX
Google
GroupM
Harmelin Media
HBO
HomeAdvisor
Horizon Media
Icon International Inc.
Icon Media Direct
Kroger
Marriott
Martha Stewart
Merge
Microsoft
NBC Universal
OMD
Omnicom Media Group
Publicis Media
Scripps Network Interactive
Sony
sparks & honey
Starcom
Starz
Tastemade
The Richards Group
Tik Tok
Verizon
Wavemaker
Wieden + Kennedy
Zimmerman

Tickets

  • Early Bird

    $699
    Valid until
    April 01, 2022
  • Regular Price

    $899
    Valid until
    June 07, 2022
  • Vendor Rate

    $2500
    Valid until
    June 07, 2022

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Albert Nassour at anassour@accessintel.com

Sponsors

CONTACT US

About sponsoring:

You won’t want to miss this opportunity to connect with the leading executives in the industry.

About the program:

Programming Questions? Interested in speaking? Contact Robbie Caploe at rcaploe@accessintel.com. 

Have additional questions?

Email us at events@cynopsis.com or call 1-800-777-5006.