Brand Activation

Riot Dials Up OPPO for League of Legends Partnership

By: Chris Pursell |

Riot Games announced a multi-year partnership with OPPO to serve as the exclusive official global smartphone partner for League of Legends esports international events: The World Championship, Mid-Season Invitational, and All-Star Event.

“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said Brian Shen, OPPO Vice President and President of Global Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”

The multi-year partnership runs through 2024 will begin at 2019 Worlds scheduled to start Oct. 2 in Berlin and conclude on Nov. 10 in Paris. This deal marks OPPO’s first entry into esports.

“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said Naz Aletaha, Head of Global Esports Business Development and Partnerships for Riot Games. “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game. ”

League of Legends joins OPPO’s roster of premier sport partners which includes Wimbledon, FC Barcelona, and the International Cricket Council, among others.

As the exclusive global smartphone partner for League of Legends esports, OPPO will have year-round activations centered around the sport’s three annual global tournaments, including:

  • MVP Presented by OPPO: As the first global presenting partner for the Most Valuable Player award at the World Championship and Mid-Season Invitational, OPPO will celebrate the most winning performance for the most critical matches of the season.
  • OPPO Cam: During the broadcasts of the World Championship, the OPPO Cam will bring millions of fans tuning in closer to the biggest competition of the esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam will allow fans watching from around the world to look in on the live event experience by leveraging OPPO’s unparalleled phone camera technology.
  • Welcome to the Rift: OPPO will spotlight teams making their inaugural appearance at Worlds, allowing fans an inside look at the next League of Legend prodigies, the top underdog contenders, and the most dangerous dark horses.

OPPO also will activate a series of consumer promotions that give players a chance to win a trip with behind-the-scenes access to the World Championship, All-Star Event, or Mid-Season Invitational.

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