OverActive Media Group Inc. is going all in on Splyce, announcing that the company is taking ownership of the long-time esports operation, which includes more than seven international esports teams including the newly-awarded franchise in the League of Legends European Championship as well as over 40 team operations, marketing and content staff.
“Today is a game-changer for our two organizations, as together, we grow into one of the most dynamic and influential esports organizations in the world,” said Chris Overholt, President and CEO of OverActive Media. “We believe that this step gives our business scope and scale that allows us to grow our enterprise on a global level.”
The addition of Splyce and the LEC franchise alongside ownership of the Toronto Defiant of the Overwatch League and leading team organizations across Call of Duty, Rocket League, Smite, Paladins, Halo and Starcraft II consolidates OAM into a leading global esports brand joining Cloud9, Optic Gaming and Misfits as the only esports organizations in the world with permanent slots in both League of Legends and the Overwatch League.
“Esports is growing to the next level of a global sustainable digital sports business and it will require expertise from a diverse background of entertainment professionals,” added Marty Strenczewilk, CEO of Splyce. “Overactive is building a world-class organization with staff from the traditional sports world that will supplement Splyce perfectly. We are thrilled to mix our strengths into one unified leading esports organization.”