FanAI added esports data startup, Waypoint Media, under its umbrella and will now integrate Waypoint’s tools into their existing platform to provide “additional granular audience data points that give clients unique actionable insights in order to guide marketing, sponsorship, and fan activation decisions.”
“At FanAI we couldn’t be happier to welcome Waypoint’s team and technology on board,” said FanAI Founder and CEO Johannes Waldstein. “The way they are able to turn billions of data points into workable information is like nothing else available on the market. We will be able to provide a deeper look at audiences with the new tools and having someone like Kevin join us will cement the FanAI services at the top of the industry.”
The deal includes Waypoint’s market-leading Twitch Middleware API, URL shortener and tracking platform Raven, and a top-notch engineering team with over five years of experience in esports data. In addition, the Raven URL shortener will enable FanAI clients to see a roadmap of how users browse their online platforms, supplementing FanAI’s current purchasing data to show further deeper looks at how the fans engage with websites, shops, and social content. This is key for measuring the ROI of campaigns, content production, and sponsorship activities.
As part of the acquisition, Waypoint’s Chief Product Officer, Kevin Hsu, joins FanAI as Head of Engineering.