Brand Activation

ESL Collegiate Lands Grubhub Partnership

By: Chris Pursell |

ESL ordered up a partnership with Grubhub, the nation’s leading online and mobile food delivery marketplace, dedicated toward ESL Collegiate and designed to enhance collegiate esports player and fan experiences. This marks the first official partner for the ESL Collegiate platform. In addition, the BIG EAST Conference will also return for the ESL Collegiate Fall Invitational, with new collegiate conferences to be announced in the coming days. 

 “By integrating Grubhub, a fan-favorite among college students, as ESL Collegiate’s first official food delivery partner, we will provide on-demand food delivery options for both our collegiate players and fans,” said Kevin Rosenblatt, VP of Product and Content at ESL. “We’re hungry to find new ways to engage esports athletes on college campuses, and Grubhub is the perfect partner to help us create those unique experiences.” 

Grubhub will serve as the official food delivery partner of ESL Collegiate for competing conferences. As part of this partnership, fans can vote each week on which food the analysts and shoutcasters eat during the event in a segment called “Cast & Chat Chowdown.” Students in participating college conferences will also get access to exclusive discounts on their first Grubhub order.

“Esports has become an incredibly exciting industry that’s seen extraordinary growth, and it ties in naturally with what we do,“ said Jessica Burns, VP of Brand Marketing & Creative at Grubhub. “With our integration into the ESL Collegiate Fall Invitational, we’re able to tap into a core audience across college students and gamers, giving them the food they crave to get through the competition.”

Several collegiate conferences will participate in the ESL Collegiate Fall Invitational from November 2 through December 8. Participating teams will go head-to-head against rival schools within their conference in a League of Legends competition

 

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