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Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via […]

Google Rolls Out Search Chips in Gmail

Google has introduced search chips in Gmail, making it easier to sort and filter search results. Users can search a colleague’s name and further narrow results by selecting search chips like attachment type (Text document, Spreadsheet, PDF) or a specific timeframe, for example, or filter out certain results, like calendar invites.  “We’ve heard from our […]

02/20/20: IEG reports that sponsor revenues drew more than $1.47 billion for the NFL and its teams

    Thursday February 20, 2020 The NFL and its 32 teams topped $1.47 billion in sponsorship sales this past season, according to IEG. The slate featured nearly 1,500 existing partnerships along with more than 350 new deals signed with Anheuser-Busch InBev once again ranking as the biggest sponsorship spender in the league, promoting BABE, […]

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