EA Sports


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EA’s Madden NFL is one of the greatest video game franchises in history. But in 2014, the game was entering its 26th year and facing off against newer titles with bigger budgets and more buzz. Voila, the Madden GIFERATOR ­ the real-time and hyper-relevant content engine that came as a result of EA Sports’ collaboration with Heat and Google. As a result of this meme phenomenon, EA put Madden back into fan conversations, bringing renewed fervor to the venerable title. In all, this generator has enough copy and visual assets to create more than 100K different pieces of creative.