https://www.youtube.com/watch?v=3FVqGzTpw9U
Coke Zero Countdown To Zero
To drive engagement and trial among Millennials via Coke Zero’s Fall Football partnership, Coke Zero’s campaign launched with Lee Corso’s giant mascot head taking a 10 day road trip from ESPN’s LA offices to Dallas Texas, where College GameDay kicked off its new season. Fans were also able to snag a seat in Section Zero by Tweeting why they deserved the best seats in the house – which led to the Section Zero hashtag trending nationally. The campaign resulted in 64 million impressions, and engagement on the campaign’s primary platform increased by 233% year over year.