#Allin World Cup Campaign
Adidas has been crowned as the ‘most talked about‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ “all in or nothing” campaign captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.
The brand reported 5.8 million new followers across all of its major social media platforms during the tournament. Adidas also created a Twitter account for Brazuca (@brazuca), the tournament’s official match ball, which was the largest growing account on Twitter during the tournament with 2.98 million followers. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter – more than any other sports brand.