Thursday December 12, 2024 IN THE NEWS Total TV set viewing on YouTube hit one billion hours, according to the platform. In a blog post, the company said viewing time of sports content via TV sets saw a 30% lift in 2024 compared with 2023, “as users visit YouTube to get their lineup of […]
CynCity
Cynsiders
What Happens If Time Runs Out For TikTok?
TikTok has gotten a reprieve from President Trump, but the threat of a ban still...GenAI: Changing the Marketing Game
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of...Adjusting Priorities in Advertising
Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term...