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12/10/24: Cynopsis Media Tech Update

Ad Tech, Ad Tech
By: Cynopsis Media
December 10, 2024

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]

Cynopsis 12/10/24: John Wren set to head combined Omnicom/IPG

Cynopsis
By: Cynopsis Media
December 10, 2024

Tuesday December 10, 2024 IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

Jobs

Vice President, Business Affairs

January 21, 2025

Hearst Media Production Group

Charlotte, NC

Overview Hearst Media Production Group (HMPG) is seeking a VP, Business Affairs to join our team. This position will primarily focus on compliance with FCC-mandated rules for Educational/Informational (E/I) television production and distribution and oversight of rights, clearances, and general production documentation in addition to business issues surrounding HMPG’s General Market entertainment and news and information programming. Works with management [...]

Category: Sales/Business Development; Vice President; Media Entertainment Company
Sales Lead – Agency Partnerships

December 18, 2024

Upwave

New York, NY (Hybrid)

Upwave is the only company entirely focused on measuring and optimizing the brand lift driven by advertising. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven, SaaS platform. With Upwave, marketers can bring science to top-of-funnel–maximizing the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization [...]

Category: Sales/Business Development; General; Tech
Vice President, Political Sales

December 13, 2024

Nexstar Media Group, Inc.

Washington, DC

Nexstar Media Group, Inc. America’s largest local television broadcasting company, is seeking a strategic, results-driven Vice President of Political Sales. The VP of Political Sales will lead and grow the company’s political advertising revenue across its dynamic portfolio of broadcast stations, digital platforms, and national sales teams. The VP of Political Sales will be responsible [...]

Category: Sales/Business Development; Vice President; Media Entertainment Company

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Editions

12/10/24: Cynopsis Media Tech Update

Cynopsis 12/10/24: John Wren set to head combined Omnicom/IPG

Vice President, Business Affairs

Sales Lead – Agency Partnerships

Vice President, Political Sales

CynCity

Cynsiders

What Happens If Time Runs Out For TikTok?

GenAI: Changing the Marketing Game

Adjusting Priorities in Advertising

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