A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
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