SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
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Cynopsis Digital Out of Home 10/16/24: OOH companies team to support cancer research
Wednesday October 16, 2024 Teams led by DPAA Global, The Out of Home Advertising Association of America, Solomon Partners and Cycle for Survival are participating in Roadblock Cancer this week during Out of Home New York. Roadblock Cancer is part of a collaborative effort to support Memorial Sloan Kettering’s Cycle for Survival, a fundraising program […]
Cynopsis 10/16/24: Sweet news for “Slow Horses”
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY REACH+ UNLOCK THE POWER OF LOCAL Level up national campaigns with the impact of local reach: Plan, activate, and measure incremental local ad strategies. Combine streaming precision with broadcast reach for maximum results. Connect with local audiences in any U.S. DMA. Access 150+ premium streaming channels and 400+ broadcast […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...