A CYNOPSIS MESSAGE FROM GAMUT Monday May 2, 2022 Gamut and AdGreetz Prove that Personalized OTT Is Not Just Feasible but Highly Effective by Kathryn Koegel With Upfront season reaching its peak, ad supported OTT has a new and highly effective buying option. Gamut, Cox Media Group’s automated intelligent advertising platform for […]
Monday May 2, 2022 Global app revenue growth from in-app purchases, premium apps and subscriptions grew a mere 0.6% from $32.3 billion in 1Q21 to $32.5 billion in 1Q202, according to Sensor Tower. But while Google Play Store was down 8.5% year-over-year, Apple’s App Store revenue grew 5.8%. The top-grossing app was TikTok. Among the […]
A CYNOPSIS MESSAGE FROM ROKU A better TV advertising experience starts with Roku. …Reach 80 million people on The Roku Channel. …Win the entire streamer’s journey beyond the 30 second spot with Roku Brand Studio. …And leverage TV’s most complete view of performance with OneView by Roku, the ad platform built for TV streaming. Advertise […]
Monday May 2, 2022 With NATAS events back on the calendar and running live, this year’s Sports Emmy Awards will honor trailblazing sports journalist Lesley Visser when the industry gather for its annual kudos celebration later this month, paying tribute to the only sportscaster – male or female – to have taken part in the […]
