10/20/21: Cynopsis Reports From Advertising Week

A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   Wednesday October 20, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson The CTV environment is accelerating creative trends, including brands aligning different creatives with different target audiences. Marketers are looking for standardized measurement to justify their spend in the converged […]

10/20/21: Cynopsis Jobs

Shaking Hands

  DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING FRED ROGERS PRODUCTIONS PITTSBURGH, PA Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in […]

10/20/21: NBA Tips Off With A Crypto Score

    Wednesday October 20, 2021 As season 75 begins, The NBA is now in the crypto business. On Tuesday, the league signed a multiyear agreement with United States-based crypto exchange platform Coinbase. Coinbase will have league-level rights with not only the NBA, but also the WNBA, NBA G League, NBA 2K League, and USA […]