05/24/21: Cynopsis Media Tech Update

apple Tech

    Monday May 24, 2021 Snapchat is used by over 500 million people each month, announced Snap CEO Evan Spiegel at Snap’s virtual Partner Summit on Thursday. Spiegel also noted that Snap reached 90% of 13-24-year-olds in the US, UK, France and Australia, and users open the app 30 times per day on average. […]

05/24/21: HGTV does “Battle on the Beach”

HGTV does "Battle on the Beach"

  A CYNOPSIS MESSAGE FROM UNIVISION   THE TIME IS NOW: GROW WITH UNIVISION   The rising influence of U.S. Hispanics is a huge business opportunity, and the effectiveness of engaging this group in-language has never been more important. A new Nielsen study of CPG brands shows that those NOT active in Spanish-language see 39% […]

05/24/21: HTS talks about the upfronts and the state of local sports markets

Home Team Sports' fast pitch

    Monday May 24, 2021 As upfront presentations continue to roll, Home Team Sports, now a part of Playfly Sports, once again makes its pitch to brands as a direct path to sports fans via local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP […]