A CYNOPSIS MESSAGE FROM PREMION Tuesday April 27, 2021 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead Cathy Applefeld Olson Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent year-over-year growth […]
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04/27/21: Nexstar Media has “Growing Pains”
Tuesday April 27, 2021 Today’s Premieres Netflix: “Fatima” Today’s Finale NBC: “Kenan” at 8:30p IN THE NEWS With the contract between Roku and Google’s YouTube TV set to expire, Roku warned customers in an email that the service could soon go dark. Roku is accusing Google of “attempting to use its YouTube monopoly […]
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