02/22/21: Cynopsis Media Tech Update

apple Tech

    Monday February 22, 2021 With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesn’t depend on device IDs or the browser ecosystem, enabling real-time collection of advertiser data associated with individuals, the […]

02/22/21: Catching fire as a startup during the pandemic

Osun Labs talks navigating the pandemic

  A CYNOPSIS MESSAGE FROM FOX SPORTS BRAND PARTNERSHIPS FOX NFL BREAKS THROUGH as the #1 NFL Network for viewers and brands Averaging over 18.1MM viewers, the NFL on FOX delivered more viewers than any other NFL network this season. America’s Game of the Week was the most watched telecast of the week every week […]