Monday February 22, 2021 With the industry moving away from third-party cookies, Nielsen is rolling out an approach that shifts to privacy-centric, people-based identifiers for attribution. Identity Sync is a non-campaign specific tag that doesn’t depend on device IDs or the browser ecosystem, enabling real-time collection of advertiser data associated with individuals, the […]
Monday February 22, 2021 Today’s Premieres AllBlk: “Social Society” Food Network: “Spring Baking Championship” at 9p HBO: “Beartown” at 9p Smithsonian Channel: “Legends of the Pharoahs” at 8p IN THE NEWS The Television Academy responded to industry outcry and has decided not to merge the Emmy variety sketch and talk categories. “While the […]
A CYNOPSIS MESSAGE FROM FOX SPORTS BRAND PARTNERSHIPS FOX NFL BREAKS THROUGH as the #1 NFL Network for viewers and brands Averaging over 18.1MM viewers, the NFL on FOX delivered more viewers than any other NFL network this season. America’s Game of the Week was the most watched telecast of the week every week […]
A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊
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