Cynopsis Special Report: Closed-Loop Attribution with Premion

  A CYNOPSIS MESSAGE FROM PREMION   WEDNESDAY SEPTEMBER 16, 2020 How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about your brand, and how they’re interacting within a purchase funnel is table stakes for today’s data-driven marketers. […]

09/16/20: Cynopsis Jobs

Shaking Hands

  DIGITAL CONTENT MANAGER – COUNTER LOGIC GAMING (CLG)Counter Logic Gaming/Madison Square Garden SportsLA, CA   Counter Logic Gaming is looking for someone to lead the digital mktg team, with a focus on digital content and social media. Resp for creating/executing all CLG digital/content strat across all social/streaming platforms. Min 5 yrs of digital/mktg exp. […]

09/16/20: Major League Baseball cemented its postseason map, and will enter bubbles in CA and TX

MLB's Postseason Bubble

  Wednesday September 16, 2020 Major League Baseball cemented its postseason plans, not only detailing how it would work in a COVID-marred setting, but also locking in a big new sponsor. Camping World Holdings and MLB unveiled a new element to the organizations’ multi-year partnership that designates Camping World as the presenting partner of the […]