Wondery Expands Podcast Slate

Wondery is expanding its podcast slate with new Wondery originals and exclusive partnerships. “Podcasts are evolving from nice-to-have to must-have for advertisers — by our estimate, over 100 million Americans are listening every month,” said Hernan Lopez, Wondery Founder and CEO. “Wondery is evolving too, by adding comedy, news and sports to our portfolio of […]

Perion Network Launches Privado Private Search Engine

Perion Network  announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, aimed at protecting users’ rights to online privacy. To ensure a search query is not associated with a specific user, Privado generates an anonymous ID, and users are presented with contextual information to their search queries, powered by Bing. “Search […]

iHeartMedia Unveils iHeart Podcast AdSuite

iHeartMedia unveiled the iHeartPodcast AdSuite at Podfront LA 2020.  “As the podcast industry continues to evolve and capture massive consumer attention, advertisers and brands are looking for tools and products to capture and measure the impact.  They are often left without a system for quantitatively monitoring the success, impact and reach of podcast advertising,” said Conal […]

ENGINE Powers Up “Attitude Based Audience” Solution

Media and marketing services company ENGINE, in partnership with Clickagy, a data intelligence company,  announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than traditional audience targeting solutions. The new capability draws upon ENGINE’s research and […]

Altice Upgrading In-Home Connectivity

Altice USA, the provider of Optimum and Suddenlink-branded broadband, video, and Altice Mobile service,  is upgrading the in-home connectivity experience for its customers with the introduction of Smart WiFi, a whole-home intelligent mesh WiFi system.  Benefits include: Simplified network connection with just one network name, eliminating the need for users to manually select between 2.4 […]

02/12/20: Cynopsis Jobs

    VENNrecruiting for several positions Sales Directors, Sales Planners, Integrated Mktg Mgr and more!Check out our career page HERE Wednesday February 12, 2020 In today’s Jobs news: FX is looking for a Director Media Relations in NYC; INSP needs a Senior Director Consumer Marketing in Charlotte NC, and Jenna Gibson has […]

02/12/20: NBC renews Superstore for season six

    A Cynopsis Message From A+E NETWORKS A+E NETWORKS | PERFORMANCEProven Business Outcomes For Brands Lifts in BRAND AWARENESS (+83%), CONSIDERATION (+43%) and SALES (+8%) for 48 advertisers across 17 categories. TV has tremendous power to drive business outcomesA+E Networks produces MEASURABLE ROI for our partnersSource Wednesday February 12, 2020 Tonight’s […]

02/12/20: Turner Sports plans for All-Star week

  Wednesday February 12, 2020 TNT mapped out its plans for NBA All-Star 2020 in Chicago, serving up more than 24 hours of NBA All-Star programming that will culminate with the 69th NBA All-Star Game presented by Kia on Sunday at 8p. Marv Albert will be behind the mic alongside analysts Reggie Miller and Chris […]