The Unconscious Path to Purchasing Decisions

By Charlene Weisler The mind works in mysterious ways, unless you are tracking the path to purchase. According to Daniel Codella, Senior Content Marketing Manager, Wrike, there are 7 psychological triggers that marketers can use to ascertain how consumers think and feel. Triggers are common psychological motivators, cognitive biases and behavior patterns. Knowing them can […]

08/12/19: Cynopsis Media Tech Update


  Cynopsis MEDIA TECH UPDATE Good morning. It’s Monday, August 12, 2019 and this is your first Media Tech Update. Join us every Monday morning!  IN THE NEWS   Comcast Spotlight announced the launch of an attribution solution aimed at bringing greater accountability to local TV advertising. Instant IMPACT, launched in partnership […]

08/12/19: Serengeti scores for Discovery

Serengeti .

  Monday, August 12, 2019 Good morning, this is your first early-morning briefing.  Tonight’s Premieres: AMC: The Terror at 9p, Lodge 49 at 10p CNBC: American Greed at 10p CuriosityStream: The Woodstock Bus HBO: Our Boys at 9p ID: Extreme Measures at 9p, Twisted Sisters at 10p PBS: Family Pictures USA at 9p USA: Straight Up Steve […]