GeoPath Upends the World of Out of Home Measurement

By Charlene Weisler In a world where we are more and more likely to use our mobile phones for a range of activities, the data collected from these devices are proving to be very helpful to advertisers, behaviorists and marketers. Kym Frank, President of the OOH trade organization, GeoPath, has just released a new measurement […]

10 Tech Terms Media Execs Need to Know

Technology is constantly evolving, and with each upgrade or update comes new terms. Keeping pace with the tech talk is challenging, but vital to today’s media execs. Here are ten tech terms you should know, from Augmented Analytics to the Zettabyte Era.     Augmented Analytics – Think of Augmented Analytics as a combination of […]

10 of Today’s Wildest TV Show Titles

Even the best book, movie, or television show won’t get much attention without a catchy title. But some titles are so strange that they might be misleading. A few are flat out funny. Puns, alliteration, and rhymes are always popular—sometimes even in the same title. Here are a few current standouts:   Pimple Popper, TLC […]

Tunity Super Bowl Coverage Kicks to New OOH Heights

By Charlene Weisler   One of the best places to view the Super Bowl game is in a bar, but until recently, this large OOH audience could not be adequately measured. One company, Tunity, has been measuring out of home for a couple of years and released their Super Bowl data results. Super Bowl 2019 […]

02/06/19: Cynopsis Jobs

Job of the Week DIRECTOR, SOCIAL AUDIENCE BUYINGNBCUUniversal City CA Responsible for the planning and execution of all social planning and buying. Minimum 8 years of experience in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE CynopsisJOBS Good morning. It’s Wednesday February 6, 2019 […]

02/06/19: Modern Family renewed for eleventh and final season

A CYNOPSIS MESSAGE FROM A+E A+E NETWORKS PRECISION & PERFORMANCE Premium. Safe. Transparent. Collaborative.  WE DELIVER BUSINESS OUTCOME GUARANTEES  and in-campaign optimization Maximize every dollar you spend A+E NETWORKS  YOUR PARTNER IN BUSINESS. GUARANTEED CYNOPSIS Good morning. It’s Wednesday February 6, 2019 and this is your first early-morning briefing.   Tonight’s Premieres: […]