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For the fourth consecutive year, the Cynopsis Rising Star Awards will honor stand-out performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, sports, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments. Nominate yourself, or the most promising 30 or under professionals on your team today.
SPONSORSHIP & PROMOTION
The Canadian Premier League (CPL) has signed a long-term deal with Macron, making Macron the official league kit provider beginning with the 2019 CPL season. The deal has the Italian-based company set to supply custom-designed playing kits and training gear for Canadian Premier League clubs; HFX Wanderers FC, York 9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC squad and coaching staff.
AG Health, a Florida-based innovator and pioneer of Endocannabinoid Nutrition (ECN), announced their official sponsorship of the National Women’s Hockey League (NWHL). The deal makes the NWHL the first National Professional Sports League to accept a sponsorship by a company in the hemp industry.
espnW announced its roster of sponsors for the ninth annual espnW: Women + Sports Summit presented by Toyota. Toyota returns as the presenting sponsor for the sixth year. Returning sponsors Gatorade, Wells Fargo, Procter & Gamble and the V Foundation for Cancer Research will also be joined by first time sponsors Major League Baseball and Specialized Bicycles. The event is today through Wednesday in Newport Beach, Calif.
The New York Red Bulls announced New Jersey-based Brisas Bakery & Restaurant as the club’s official empanada in what the team claims is the first such sponsorship of any pro sports team in the country.
Tottenham Hotspur named New Era as its Official Headwear Licensee. As part of the multi-year deal, New Era will produce dual-branded Spurs headwear, for sale online and in-store retail channels. New Era will also supply Spurs’ official retail outlets, including the Tottenham Experience store at the club’s forthcoming stadium.
Headphones brand AfterShokz has signed NASCAR drivers Bubba Wallace and Chase Elliott as endorsers in a deal that includes social media promotions and personal appearances.
DIGITAL AND STREAMING
The Complete SET Agency took a look at the most active college football coaches in social:
– Of the 131 coaches examined, 120 were active on Twitter in some way, and all of the 120 have either actively posted original content or have retweeted team or school related content in the past two weeks.
– Leading the way was Michigan’s Jim Harbaugh and his 2.1 million followers, while Ohio State’s Urban Meyer was second with 1.9 million followers. Third was Miami’s Mark Richt at just shy of 500k, but no less than 25 college coaches gave solid followings of over 100,000.
– On Instagram the engagement is much less, but still 37 have active accounts, much more than any other group of coaches, owners of GM’s in sport in North America.
The Major League Baseball Players Association is going full swing into esports, announcing a partnership with UMG Media Corp. to launch the first-ever esports series of competitions for Major League Baseball players. Both active and retired players will compete against each other in esports play. The action begins with the MLBPA Fortnite Challenge with online matches on Monday and culminates with a live Championship in Las Vegas in December. Fans will be able to follow their favorite baseball players through the Challenge Series as the matches will be streamed through www.twitch.tv/umgevents. UMG also partnered with Caesars Entertainment and The Wall Gaming Lounge to host the Live Championship Finals where the Live Final will host 16 teams of Major League Players competing for the MLBPA Challenge Series title as well as cash prizes.
A new report from ESPN states that applications from Splyce as well as for a joint venture between H2K Gaming/Paris Saint-Germain were declined for permanent slots in the European League Championship Series as Riot narrows down potential partners for its franchises. Around 24 applicants were invited to Berlin to meet with league owner and game dev Riot Games over the course of July, August and September. Splyce and H2K will now depart the league and both will be compensated with an exit payment based off the number of splits they’ve competed in the league, according to the report.
The Los Angeles Valiant revealed the four schools that will clash as part of the festivities for the Overwatch California Cup, hosted by the Valiant and the San Francisco Shock. The event will feature collegiate esports teams representing UCLA, UC Berkeley, UC San Diego, and UCI Esports with the showcase beginning Oct. 20 at Santa Ana.
Laura Gentile was named Senior Vice President of Marketing at ESPN, continuing her rise at the company. She and her team will be responsible for developing and managing all aspects of the ESPN brand across all media and building upon a catalogue of award-winning creative. Additionally, she will focus on expanding the brand’s reach to new audiences and sports fans.
Milwaukee Brewers vs Chicago Cubs at 1p and Colorado Rockies vs Los Angeles Dodgers at 4p, both tiebreakers – both on ESPN.
|A CYNOPSIS MESSAGE
Talk About a Breakfast of Champions…
NOV 9 | ThreeSixty | NYC
Join Cynopsis and your peers for the ultimate gathering of the industry’s innovators pushing boundaries in digital media. The awards breakfast will include a celebration of The 2018 Cynopsis Model D Awards Finalists, and a salute to inductees on the Cynopsis Digital “It List.” Register before October 30th to save $100 on your ticket!
ON THIS DAY in 1903 the First Baseball World Series game was played; Pittsburgh Pirates beat Boston Americans 7-3 at Huntington Avenue; Jimmy Sebring hits first home run; Deacon Phillippe is winning pitcher and Cy Young the loser.
In the Know: The Mets honored David Wright amid much fanfare this weekend. Who was the first number the team ever retired? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: How wide is a regulation NHL goal? Answer: Six feet wide Congrats: Michael Ritz, BucStar consulting, Mike Doyle NCM, Peter Lasser, Lasser Productions Andy Pittman TAMU, Rich Boland, OATH, David Westberg SAGAFTRA Federal Credit Union, Tom Moore Kalt Productions, Phyllis McQuillan MSG Networks, Art Salisch, Director, Hearst Television, and Matthew Sautter Account Manager WideOrbit Inc.
Later – Chris
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