05/29/14: Morgan Spurlock and Microsoft’s Paul G. Allen to produce U.S. web series, Netflix names Charlie Cox as upcoming ‘Daredevil’ series star, Nike tops Unruly’s most shared World Cup ads






Good morning. It’s Thursday, May 29, 2014, and this is your first early morning digital briefing.


Filmmaker Morgan Spurlock (Super Size Me) and Microsoft co-founder Paul G. Allen are producing a short film series about the U.S. economy. The show will include 20 three to five-minute videos to be distributed this fall online and across VOD and mobile platforms. Twilight‘s Catherine Hardwicke, The Hunger Game‘s Gary Ross, A Beautiful Mind‘s Akiva Goldsman and more will direct and write some of the films.

Video services company Vubiquity acquired Sony and Disney‘s U.K. video-on-demand service Film Flex. The VOD provider offers more than 500 films on Virgin Media platforms and Channel 4‘s Film4. "Increasing our market position in the U.K. is important to Vubiquity, so adding FilmFlex’s Movies’ content rights, programming and distribution relationships is a natural fit," Vubiquity’s President Doug Sylvester told Cynopsis. "And FilmFlex’s digital storefront is a valuable extension to our AnyVU Cloud platform."


Netflix has found the star for its upcoming Daredevil series. Former Boardwalk Empire actor Charlie Cox will play the Marvel superhero at the center of the 13-episode drama directed by Buffy the Vampire Slayer‘s Steven S. Deknight. It will be released in 2015.

Let us know what you think in the Cynopsis poll: Which canceled comedy should have been saved? Vote on Cynopsis.com.

Conde Nast Entertainment launched the Glamour-inspired web series Step into My Office yesterday. In the show, Glamour Editor-in-Chief Cynthia Leive will interview influential women while they’re on the job. The first ep features MSNBC anchor Alex Wagner, and is available to stream at Glamour.com and its YouTube channel. Revlon is sponsoring the first season.


Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 19 | 10 On the Park, Time Warner Center | NYC

More info + registration: http://www.cyndigitalmonetization.com

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480



Digital ad tech company Magnetic acquired Cognitive Match yesterday. The deal will combine Magnetic’s search data with Cognitive’s Dynamic Creative Optimization (DCO). "Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location," Magnetic’s CEO James Green said. 

YuMe and digital video player JW Player are collaborating to provide publishers better digital video monetization. YuMe’s Audience-Aware SDK will integrate with the JW platform for publishers to include in-stream audience surveys and collect audience insights.


With just two weeks until the FIFA World Cup kicks off in Brazil, Unruly released the top related ads that scored the most shares online. With The Brazilliant Brands Tracker, Unruly featured 11 brands to represent the number of players on a team, and found brands not affiliated with the sporting event drove (54 percent) of the total 2.4 million shares. The top player was non-sponsor Nike, with 1.27 million shares and three of the top most-shared 2014 soccer ads so far at a share rate of 1.5 percent. However, Castrol is the most shared World Cup sponsor so far, with 962,206 shares through the ad Footkhana. Those in the top 11 by most shared soccer ads are as follows: Nike, Samsung, Castrol, Coca-Cola, Emirates, ESPN, Adidas, Powerade, Visa, FIFA and Cerveza Cristal. "The top trending ads show advertisers making use of exhilaration, shared passion, zeitgeist and reaction-seeking to drive sharing," Unruly VP of Marketing and Insight, U.S. Devra Prywes told Cynopsis. "One finding that surprised us is that non-sponsors are actually generating more shares than official World Cup sponsors, with Nike in the lead from its Winner Stays ad earning over a million shares. We’ll see if another brand can knock Nike out of its top spot before the World Cup finals."


Vdopia hired Daniel Ahiakpor as Vice President, Business Development. Most recently, he was Senior Director and Head of publisher platform Sales at AOL‘s Adap.tv.

David Cooperstein has joined Simulmedia as Chief Marketing Officer. Cooperstein was the Vice President, Practice Leader at Forrester Research.

TuneCore promoted Scott Ackerman to CEO. Ackerman joined the company in 2010, and was most recently became President in addition to his COO title.



How to Maximize Tune In, Brand Engagement & Revenue Through Licensing
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Greg Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein  – SVP Industry Relations and Information {LIMA}
Manuel Torres – SVP Global Toys and Publishing {Nickelodeon}


Luxury automaker Bentley is promoting its connectivity capabilities through a new spot shot entirely with iPhones and edited on the iPad Air. The black-and-white ad has hit more than 720,000 views on YouTube and touts "intellectual details" employing the "best tools out there with the best design out there" for its $300,000 Bentley Mulsanne model. Check out the video at www.cynopsis.com, along with how the Apple products filmed it, beginning at the 3:15 mark.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR DIR STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. As brand steward, direct innovative mktg/pro social opportunities. Kids exp a plus. Apply HERE (6/5)

JOB OPENING: COORD, CORP COMM/CROWN MEDIA/NYC: internal and external communications & media relations; degree + 1 year cable/broadcast exp. More info & apply: http://www.hallmarkchannel.com/jobs (6/5)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery/NY: Talented sales exec to join Discovery Digital Networks sales team. Excellent solution-oriented skills. 5+ yrs ad sales exp, minimum 3 yrs in digital sales pref. APPLY HERE (6/5) 

JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp.Resumes HERE careers@tv-one.tv (6/5)

JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits & gen finance ops. Res/cvr: HERE (6/3)

JOB OPENING: DIR, PARTNERSHIPS/CNBC/East Coast: Identify and prioritize potential strategic audience development and distribution partners for CNBC Digital Apply HERE (6/3)

JOB OPENING: SALES DIR/NEULION/NY: Create/mng sales pipeline to mng customer lead intake/outbound activity. Media/ Ent/Sports dig media req’s knwlg a must. 5-7 yrs increased resp Sales – delivering video publishing & dist solutions. Resume: HERE (6/3) 

JOB OPENING: DR AD SALES ASST/UP TV/NY: Recent college grad to asst DR ad sales dept. Previous ad sales/adv internship exp +. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: recruiting@uptv.com (6/3)

JOB OPENING: MGR, STRATEGIC MARKETING/NBCU/NY: Develop proposals in response to RFPs & manage multiplatform campaigns for USA. 5+ yrs integrated mktg exp in broadcast media/agency. Digital exp a must. http://bit.ly/1iEAsDW (6/3)

JOB OPENING: RESEARCH DIRECTOR/NYC: Lead research for Sprout. Rsch systems expert & strong presenter. Exp with Nielsen required. 8+ yrs exp in media rsch a must. Exp w/kids tv a plus. APPLY: HERE (6/3)

JOB OPENING: VP CREATIVE/CREATIVE SERVICES/BET Networks/NY: Work w/creative team to dvlp effective high level creative within brand/budget. 10-15 yrs creative svc, on-air promo & prod exp cble/brdcst envir. More info/apply HERE (6/3)

JOB OPENING: DIR PRGM SCHED/UP TV/ATL: Dev & implement prgrm sched. Use rsrch data, big picture thinking. Attn to details. 7+ yrs exp. in prgrm planning & sched. Exp. w/prgrm mgt systems a +. Self-starter & strong org skills. Res: HERE http://www.uptv.com/careers (6/3)

JOB OPENING: STAFF ANALYST/CROWN MEDIA FAMILY/LA: Provide analytical support to Finance, Bus Dev and HR. Develop financial and business forecasts. BS req and Min 3 yrs exp. Apply HERE (6/3)

JOB OPENING: DIR MEDIA PLANNING/FX Networks/LA: Mng media metrics; track/analyze linear ntwrks/non-linear platforms. Dvlp/present on-air & digital media strat. 7+ yrs exp plan’g & placement of broadcast/cable/digital media. Apply HERE (5/31)

JOB OPENING: PROGRAMMING RSRCH/Discovery/MD: Develop performance tracking, topline reports, primary rsrch planning & reporting, work w/Dir. to dev strategies.Exp w/Nielsen, StarTrak, Npower. Sr. Analyst/Mgr level 3+ yrs exp. Apply HERE (5/31) 

JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV NY: Associate Account Exec; 2+ yrs sales/affil.mktg exp. Sales support, affiliate trainings, subscriber acquisition and retention campaigns. Send res & CL to: tvcareers@gsn.com (5/31)

JOB OPENING: DIR MKTG/FX Networks/LA: Proven creative strategist to oversee development and execution of marketing and media campaigns. 7+ yrs exp mktg/TV/theatrical/ad agency. Apply here: http://bit.ly/1oSSB3C (5/31)

JOB OPENING: DIR, DVLPMNT & ORIG PRGRMNG IFC/NYC: Oversee creative dvlpmnt show execution, casting, showrunners, script dvlpmnt, notes process, pre & post production, final show delivery. Cable network & exp in comedy/alternative Prgrmng space highly desired. Submit res HERE (5/30)

JOB OPENING: KID SERIES MKTG LEAD/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution. 10+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency. Full info apply HERE (5/30)

JOB OPENING:  KID SERIES MKTG SPECIALIST/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution 3+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency Full info apply HERE (5/30)

JOB OPENING: DIGITAL SALES PLANNER/OWN Digital/Oprah.com/NYC: Team oriented sales professional wanted! Help w/RFPs, ensure campaign’s success & client satisfaction. 2+ yrs media sales exp. Apply at: http://careers.own.tv/ (5/30)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (6/5)

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