05/29/14: Morgan Spurlock and Microsoft’s Paul G. Allen to produce U.S. web series, Netflix names Charlie Cox as upcoming ‘Daredevil’ series star, Nike tops Unruly’s most shared World Cup ads



A CYNOPSIS MESSAGE FROM WE tv


WE tv’s MARRIAGE BOOT CAMP REALITY STARS
REALITY TV BROUGHT THEM TOGETHER.
REAL LIFE MAY TEAR THEM APART.

TRISTA & RYAN THE BACHELORETTE
JWOWW & ROGER JERSEY SHORE
TRACI BRAXTON & KEVIN BRAXTON FAMILY VALUES
GRETCHEN ROSSI & SLADE THE REAL HOUSEWIVES
TANISHA & CLIVE BAD GIRL’S CLUB

PREMIERES TOMORROW ON WE tv 9P|8C GET A SNEAK PEEK!.


CYNOPSISDIGITAL
05.29.14

Good morning. It’s Thursday, May 29, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Filmmaker Morgan Spurlock (Super Size Me) and Microsoft co-founder Paul G. Allen are producing a short film series about the U.S. economy. The show will include 20 three to five-minute videos to be distributed this fall online and across VOD and mobile platforms. Twilight‘s Catherine Hardwicke, The Hunger Game‘s Gary Ross, A Beautiful Mind‘s Akiva Goldsman and more will direct and write some of the films.

Video services company Vubiquity acquired Sony and Disney‘s U.K. video-on-demand service Film Flex. The VOD provider offers more than 500 films on Virgin Media platforms and Channel 4‘s Film4. "Increasing our market position in the U.K. is important to Vubiquity, so adding FilmFlex’s Movies’ content rights, programming and distribution relationships is a natural fit," Vubiquity’s President Doug Sylvester told Cynopsis. "And FilmFlex’s digital storefront is a valuable extension to our AnyVU Cloud platform."

CONTENT MEDIA

Netflix has found the star for its upcoming Daredevil series. Former Boardwalk Empire actor Charlie Cox will play the Marvel superhero at the center of the 13-episode drama directed by Buffy the Vampire Slayer‘s Steven S. Deknight. It will be released in 2015.

Let us know what you think in the Cynopsis poll: Which canceled comedy should have been saved? Vote on Cynopsis.com.

Conde Nast Entertainment launched the Glamour-inspired web series Step into My Office yesterday. In the show, Glamour Editor-in-Chief Cynthia Leive will interview influential women while they’re on the job. The first ep features MSNBC anchor Alex Wagner, and is available to stream at Glamour.com and its YouTube channel. Revlon is sponsoring the first season.


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*EARLY REGISTRATION PRICING ENDS TOMORROW*
Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 19 | 10 On the Park, Time Warner Center | NYC

More info + registration: http://www.cyndigitalmonetization.com

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480

SPONSORED BY: FreeWheel, YuMe & HIRO MEDIA


AD PLATFORMS

Digital ad tech company Magnetic acquired Cognitive Match yesterday. The deal will combine Magnetic’s search data with Cognitive’s Dynamic Creative Optimization (DCO). "Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location," Magnetic’s CEO James Green said. 

YuMe and digital video player JW Player are collaborating to provide publishers better digital video monetization. YuMe’s Audience-Aware SDK will integrate with the JW platform for publishers to include in-stream audience surveys and collect audience insights.

RESEARCH

With just two weeks until the FIFA World Cup kicks off in Brazil, Unruly released the top related ads that scored the most shares online. With The Brazilliant Brands Tracker, Unruly featured 11 brands to represent the number of players on a team, and found brands not affiliated with the sporting event drove (54 percent) of the total 2.4 million shares. The top player was non-sponsor Nike, with 1.27 million shares and three of the top most-shared 2014 soccer ads so far at a share rate of 1.5 percent. However, Castrol is the most shared World Cup sponsor so far, with 962,206 shares through the ad Footkhana. Those in the top 11 by most shared soccer ads are as follows: Nike, Samsung, Castrol, Coca-Cola, Emirates, ESPN, Adidas, Powerade, Visa, FIFA and Cerveza Cristal. "The top trending ads show advertisers making use of exhilaration, shared passion, zeitgeist and reaction-seeking to drive sharing," Unruly VP of Marketing and Insight, U.S. Devra Prywes told Cynopsis. "One finding that surprised us is that non-sponsors are actually generating more shares than official World Cup sponsors, with Nike in the lead from its Winner Stays ad earning over a million shares. We’ll see if another brand can knock Nike out of its top spot before the World Cup finals."

EXEC MOVES

Vdopia hired Daniel Ahiakpor as Vice President, Business Development. Most recently, he was Senior Director and Head of publisher platform Sales at AOL‘s Adap.tv.

David Cooperstein has joined Simulmedia as Chief Marketing Officer. Cooperstein was the Vice President, Practice Leader at Forrester Research.

TuneCore promoted Scott Ackerman to CEO. Ackerman joined the company in 2010, and was most recently became President in addition to his COO title.


A CYNOPSIS MESSAGE


THE CYNOPSIS KIDS WEBINAR IS TODAY!

How to Maximize Tune In, Brand Engagement & Revenue Through Licensing
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Greg Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein  – SVP Industry Relations and Information {LIMA}
Manuel Torres – SVP Global Toys and Publishing {Nickelodeon}


DIGITAL SPOTLIGHT OF THE DAY

Luxury automaker Bentley is promoting its connectivity capabilities through a new spot shot entirely with iPhones and edited on the iPad Air. The black-and-white ad has hit more than 720,000 views on YouTube and touts "intellectual details" employing the "best tools out there with the best design out there" for its $300,000 Bentley Mulsanne model. Check out the video at www.cynopsis.com, along with how the Apple products filmed it, beginning at the 3:15 mark.

See you tomorrow,
Jessica Reese  @JMarieReese
05.29.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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