Wednesday, September 4th, 2013

Cynopsis: Sports
09.04.13

Good morning. It’s Wednesday, September 4, 2013, and this is your first early morning Sports briefing. 

NBCSN is gearing up to launch a new, weekly half-hour NFL studio show dubbed FNIA Coach’s Clicker on Wednesday, Sept. 11, spinning off a segment from NBC’s Football Night in America into its own series. The series will run every week at 6:30p on NBCSN and feature Tony Dungy and Rodney Harrison offering an in-depth Xs-and-Os preview of the upcoming week’s biggest games, including the Sunday Night Football contest. Liam McHugh hosts with NFL insiders Mike Florio and Scott Pioli appearing weekly.

On the Air

Now that we’re under a month from the launch of the MLB Postseason, the league released its schedule for the playoffs, which will begin on Oct. 1 and 2 with the NL and AL Wild Card games on TBS. The World Series is slated to begin on Oct. 23 and will run no later than Oct. 31, if all seven games are needed. MLB Network will once again carry LDS games on Oct. 4 and Oct. 7, with all other Division Series games on TBS. The network will take its turn this year with the National League Championship Series while Fox kicks its broadcasts off with coverage of the American League Championship Series starting Oct. 12 as well as the World Series.

ESPN released its 2014 Pac-12 men’s college basketball regular-season schedule, with 37 conference games set across ESPN, ESPN2 and ESPNU. The schedule will see ESPNU debuting a new weekly Sunday series of Pac-12 games that will be paired on Sunday nights with ACC games. Overall, Arizona, Colorado and UCLA are set to make 25 total appearances on the broadcast schedule, with action tipping off Thursday, Jan. 2 at 8p with a doubleheader featuring Washington/Arizona State and Oregon State/Colorado.

NBA TV is set to exclusively televise the 2013 Naismith Memorial Basketball Hall of Fame Enshrinement Ceremony from Springfield, Mass., on Sunday, Sept. 8, at 2p with the network’s comprehensive coverage featuring retrospective specials featuring Gary Payton and Bernard King, Other programming will include Bluegrass Kingdom: The Gospel of Kentucky Basketball on Thursday at 10p and a series of Hardwood Classics showcasing some of the most memorable games involving this year’s Hall of Fame class.

Speaking of the NBA, LeBron James is partnering up with Starz for a new sitcom dubbed Survivor’s Remorse. The series will see James as Executive Producer and explore the lives of two men from the streets that become famous and how their relationships change.

Colin’s New Football Show makes its debut on Sunday at 9a, offering Colin Cowherd’s opinions and viewpoints every week on ESPN2. The company says that the longtime radio host will begin each show with his unique view on a timely football story coving college and pro football. The set is designed as a kitchen and living room with guests seated at a breakfast bar area to discuss different aspects of football. Guests are set to include Matthew Berry, Chad Millman and Tom Waddle. Other segments will include digital originals, fake infomercials and the Cash, Car, Kids Game.

Sirius XM Radio is shifting The Dino Costa Show to a new time and channel on the SiriusXM platform. Starting tomorrow at 7a, the show will be available to subscribers on SiriusXM Sports Zone. Dino Costa joined SiriusXM in 2009 and hosted the nighttime show on SiriusXM’s Mad Dog Sports Radio channel.
 
Philadelphia’s Comcast SportsNet announced that former Eagle Brian Westbrook is coming home and will join the network’s “Eagles Pregame Live,” “In-Game Live,” and “Eagles Postgame Live” programs for the 2013 football season. Westbrook will also contribute to “Eagles Extra,” “Philly Sports Talk,” and “Full Contact.”
 


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Cynopsis Future TV Summit:
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October 17| Grand Hyatt | NYC

Speakers Include:
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Mark Garner: Senior Vice President at A+E Networks
Mac McKean: Senior Vice President at AMC
Miguel Monteverde: Vice President at Discovery Communications


Sponsorship & Promotion

NASCAR and ESPN are teaming up for the first time ever to launch an integrated marketing campaign designed to beef up promotion for the 10th Chase for the NASCAR Sprint Cup on ESPN. Using the tagline “12 Drivers. 1 Champion.” the initiative debuted on ESPN on Sept. 2 via a series of brand spots. Discussions between NASCAR and ESPN about a joint marketing effort began in 2012 and this year the two entities along with their creative agencies united to identify the single Chase message. The joint campaign will introduce four TV spots, two produced by ESPN and two by NASCAR, as well as print, radio and local market executions at each of the ten Chase for the NASCAR Sprint Cup tracks. Additionally, the initiative will feature mobile and digital elements along with an extensive social media program called #Fandorsements.

NBC Sports Group rolls out the new Sunday Night Football bus this week with stops in North Texas ahead of the Giants/Cowboys SNF opener on Sept. 8. This week’s destinations include the Southlake Carroll game against Midland Lee at Caroll High School in Midland on Friday, the TCU game on Saturday morning as well as all day Sunday at AT&T Stadium in Arlington, Sept. 8. Integrated marketing agency CSE collaborated with NBC Sports Group’s marketing team on the bus and will manage all tour stops for the entire campaign.
 
CoverGirl is teaming up with the NFL to add a new twist for the League’s female fans. The company announced that fans will be able to express their on-the-field allegiance via NFL CoverGirl “fanicures” inspired by all 32 teams. On-sale tomorrow at covergirl.com/nfl the bundles feature CoverGirl Outlast Stay Brilliant Nail Gloss combos. In addition, fans also will have the opportunity to experience “fanicures” inside the stadium at select home games at NFL Style Lounges and outside the stadium via mobile manicure stations.

Yogurt’s making a comeback in the big game. Dannon was the first yogurt brand to crash the chips-and-beer Super Bowl party, marketing its Oikos Greek variety in 2012, but passed in 2013 as it evaluated whether the brand was a keeper. Having decided it is, Dannon’s back in with a 30-second spot, airing on FOX on Super Bowl Sunday, February 2.

Digital & Technology

Microsoft revealed that its NFL app will give viewers access to live games, as well as stats, scores and highlights via a single interface with the option to personalize the app by choosing a favorite team. The app will feature a live feed of NFL Network as well as NFL RedZone. Microsoft also announced that its ESPN app will undergo a facelift for the console.

Roster Moves

After moving on from his post as CEO of the Professional Bowlers Association, Geoff Reiss confirmed reports that he will now head over to Twitter to serve as head of sports partnerships for the company. He will report to Twitter media vice-president Chloe Sladden.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
#19 T. Robredo vs. #2 R. Nadal
Today around 9p. Thuuz rating: 92
Robredo has never beaten Nadal. On ESPN2.


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Cynopsis Webinar  09/18/13 @ 1:30-3:00pm EST
Reaching Millennials: New Ways to Activate Viewership & Revenue

Moderator: Roberta Caploe, Editorial Director – Cynopsis Media
Speakers:
MTV: Joe Ortiz (SVP Marketing)
Fitzgerald + Co: Noel Cottrell (Chief Creative Officer)
Pivot/Participant Media: Kent Rees (EVP Marketing, Scheduling & Operations)
Turner Broadcasting’s Young Adults Group: Patty Gillette (SVP, Integrated Marketing)


ON THIS DAY in 1972: US swimmer Mark Spitz wins his seventh gold medal at the 1972 Summer Games in Munich.

In The Know: From what school did the Eagles draft Brian Westbrook? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the name of Tommy Morrison’s character in Rocky V? Answer: Tommy “Machine” Gunn. Kudos: Rick Alessandri-Univision/NY; Michael Dittelman-SportsOnEarth.com/NY; Michael Brown-PGA TOUR/NY; JR Podvesker-Comcast Spotlight/NY; Keith Allo-Golf Channel/Orlando; Bernie Greenberg-The Sports Network/Philadelphia; Allison Wright-Viacom Media Networks/Detroit; Vance McCullough-Comcast/Philadelphia; Bill Robertson-Tunheim Partners/Minneapolis; Drew Nelson-Minneapolis/Marketing Architects, Inc.; Gretchen Brady-KDAF-TV CW33/Dallas; Bill Adusei-Comcast SportsNet/Houston; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; Jim Bernard-FOX Sports/LA; Adam Deverell-Cox Reps/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City; Evan Wecksell-Comedian/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports
09.04.13

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JOB OPENING: DISCOVERY CHANNEL MKTG/Discovery/MD: Talented On-Air Sup. Prdcr and Wrtr-Prdcr to conceive/write/produce/oversee trailblazing promo spots for Discovery. 4-6+ yrs TV promo prod exp req’d. (Req. 6814+8162)  APPLY HERE (9/11)  

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