Wednesday, September 29th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, September 29, 2010, and this is your first early morning Kids briefing.

Fox Look, Fox Networks Group’s new unit that focuses on international licensing and production of unscripted programming, inks an exclusive deal with Hasbro Studios.  Under the agreement, Fox Look will represent international distribution rights of game shows and unscripted programming produced Hasbro Studios, which are based on Hasbro brands.  Additionally, Fox Look will work with Hasbro Studios to identify which properties might work best in the international programming market, for example Connect 4 and Boggle.  Finn Arnesen, Hasbro’s VP/International Distribution and Development, will continue to handle sales of Hasbro’s animated and scripted live-action series.  Fox Look will showcase Hasbro Studios Family Game Night and Pictureka! at Mipcom.

The Hub, the new kid/family-targeted network and a joint venture between Discovery Communications and Hasbro, will launch Sunday, October 10, 10a-10p with a special Sneak Peek Sunday.  The programming lineup for the day will showcase the new network’s original series, including Family Game Night, My Little Pony Friendship is Magic, and Pound Puppies, as well as The Hub US series premieres, such as Dennis and Gnasher, The Twisted Whiskers Show, Cosmic Quantum Ray and Deltora Quest.  The day will also feature acquired programming.  On October 4, The Hub’s website, ( ), will feature the network’s regular schedule that debuts Monday, October 11.  The Sneak Peek Sunday lineup looks like this:

10:00a  The Twisted Whiskers Show
10:30a  Dennis And Gnasher
11:00a  Cosmic Quantum Ray
11:30a  Atomic Betty
12:00p  Hub Family Movie: Garfield
2:00p    Pound Puppies
2:30p    My Little Pony Friendship is Magic
3:00p    Strawberry Shortcake Berry Bitty Adventures
3:30p    Fraggle Rock
4:00p    Cosmic Quantum Ray
4:30p    Deltora Quest
5:00p    Men in Black
5:30p    Batman Beyond
6:00p    Meerkat Manor
6:30p    The Twisted Whiskers Show
7:00p    Family Game Night
8:00p    Hub Family Movie: Garfield


marblemedia and 9 Story Entertainment team up to co-develop Gnasty Gnomes, a new K6-11 aimed animated series based on the eponymous by R.L. Stine (Goosebumps).  marblemedia and 9 Story will share distribution rights for the series, with 9 Story handling Latin America, Italy and Spain, and marbelmedia’s Distribution360 handling all other territories.  The series revolves around the Gnasty Family, a band of mischievous gnomes that pull off a range of pranks on their human and animal neighbors. Each episode follows exploits of Wort Gnasty, a 10-year-old whose goal is to be the ‘Gnastiest Gnasty Gnome’ ever.  An animated demo of the series will debut the series at Mipcom.

FarMore Distribution enters into a deal with GummyBears International to produce and distribute the new tween-targeted animated Gummy Bear series, which includes 26×26 episodes and a Christmas special.  The Gummy Bear animated clips and songs (e.g. I Am A Gummy Bear) have become popular on the web, mobile devices in 20+ languages.  The new Gummy Bear series will feature the adventures of Gummy Near and his extended family.  The multiplatform series will be showcased at Mipcom.


Disney Channel UK will premiere two new original fashion-centric series next month, Fashion Wizards and Get the Look, both from indie production company Maverick Television (How To Look Good Naked, 10 Years Younger), this October.

  • Inspired by Wizards of Waverly Place’s fashion gal Selena Gomez, Fashion Wizards features four kids as they work to create a fashion line and catwalk show.  The program follows them every step of the way, from trend research to working with a designer, choosing fabric, making the clothes, choosing models, music and choreographing the fashion show.  Fashion Wizards launches with 6×5 episodes, followed by a series of 3×12 episodes, and culminating in a final half-hour show.
  • Get the Look (12×1), hosted by Electra Formosa, will precede Fashion Wizards.  Each episode aims to teach viewers how to emulate the look of various Disney Channel stars, such as Demi Lovato in Sonny With A Chance.

Zodiak Rights launches Qpiz, a new tween/teen-girl aimed international multiplatform property, in London at Brand Licensing Europe.  Created by Italy-based Neo Network, the digital arm of Zodiak Media Group, Qpiz includes: a series of animated shorts that will air on Rai (Italy) beginning around Valentine’s Day 2011; a online world at featuring games and quizzes; a Facebook page and the ‘Love shots’ app; comic strips in Italian teen-targeted magazines; and the recently published book, The Tests of Qpiz, which will be followed by three other titles.  Zodiak Rights represents the worldwide (excluding Asia and Italy) licensing and merchandising and the global TV distribution rights to Qpiz.

Germany’s ARD Network and KIKA acquire The Saddle Club season 3.  With dubbing on the episodes underway, the series will air in 2011.  Additionally, Universal Pictures Visual Programming picks up the DVD rights to the series.  Furthermore, Marathon Media, which is handling the European licensing for The Saddle Club, has appointed Glam Marketing to oversee licensing in Germany.  Co-produced by Crawford Productions and Protocol Entertainment, The Saddle Club is distributed internationally by Eaton Films, which will offer the series at Mipcom.

9 Story Entertainment finalizes international deals for the new animated wildlife series Wild Kratts (40×22).  Wild Kratt is a co-production between creators the Kratt Brothers Company and 9 Story Entertainment.  9 Story Entertainment distributes the series internationally.  Discovery Kids Latin America has acquired the rights to the full series.  Additional new broadcast deals have been inked with Al Jazeera Children’s Channel (Middle East), NOGA (Israel), TV3 (Spain) and Dublin Films (Ireland).  The series premieres in 2011 on PBS Kids Go! (US), while Canadian broadcasters for the series are TVOntario, Knowledge Network and Tele-Quebec.

Disney Online‘s The Possibility Shop ( ), an original web series produced by The Jim Henson Co., returns for second season on with creative projects, activities and games for the family. Clorox is also returning as the sponsor.

International kid’s TV channel KidsCo expands its presence in Eastern Europe and Poland with the addition of a VOD service to its existing package on Poland’s TOYA cable operator, beginning November 2010.  KidsCo will continue to offer kid/family friendly programming such as Sonic Underground, The Beach Crew, The Future is Wild, and KidsCo’s original programming Boo & Me and Jass Time!

Bejuba! Entertainment secures two new series, Mr. Moon (26×30 or 52×11) and Fizzy’s Lunch Lab (47×1-5 minute episodes) that it will showcase at MipJunior and Mipcom.  Additionally, will also screen newly completed episodes of the preschool series Stella and Sam and The Hive in Cannes.

  • Mr. Moon is a preschool series that follows Mr. Moon’s adventures in the night sky.  Bejuba! holds the TV, DVD and digital rights for series worldwide (excluding Asia).  Small Screen Distribution will hand the series in Asia.  Based on the book series by author/illustrator Kate Veale, Mr. Moon is a co-production between Sparky Animation, Galileo Productions in the UK and Title Entertainment in Canada.  The series is produced in cooperation with Playhouse Disney UK, TVO Kids, Knowledge Network, and SCN.
  • Created by CloudKid Studios and Hero4Hire, Fizzy’s Lunch Lab is a multiplatform property, with the webseries already having aired on PBS website in the US.  A second season of the series is currently in production.

Clarification: If you were curious where The Pokemon Company would be showcasing its new series … that would be at Mipcom in Cannes.


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Nickelodeon Consumer Products and Hewlett-Packard unveiled their new global partnership that will feature photo products featuring Nickelodeon’s properties and character at in store kiosks.  Announced at Brand Licensing Europe, the new deal runs through the end of 2012, and will allow consumers to use Hewlett-Packard self-service digital printing kiosks to create photo products (e.g. posters, cards, photo books, calendars, flip books) featuring Nick’s Dora the Explorer, iCarly, The Backyardigans, SpongeBob SquarePants and The Wonder Pets!  The initial printing kiosks featuring Nick properties were introduced in the US earlier this year at Walmart, Duane Reade and Meijer locations, and will expand next year to include other locations.  This fall will also see the kiosks debut in Australia, New Zealand, and the UK, followed by bigger global rollout in 2011.

Chorion unveils 40the anniversary plans and licensing deals for Mr. Men and Little Miss in 2011 and also introduces the new the new character Little Miss Princess at Brand Licensing Europe.

  • Little Miss Princess, her crown and all, will be featured on fashions, accessories and homewares for girls and young adults.  The Little Miss Princess book, published by Egmont in the UK and other publishers around the world, will be available in spring 2011 with a range of accessories and apparel.
  • Chorion has completed new Mr. Men and Little Miss licensing deals including: Digital Goldfish will produce apps debuting next month in the UK and US; Smith & Brooks launch a line of kid’s apparel for the UK in spring 2011; in France Cesar will launch plush, Pixi will produce new plastic toys and figurines, and Jouceo will launch new toys.
  • 40th anniversary plans for 2011 include special-edition products, special edition Mrs. Tickle book from Egmont; collector’s edition DVD box set from Delta; and a fashion collection that celebrates 1971 pop culture; as well as a range of promotions and digital initiatives.

HIT Entertainment appoints Character Options as the master toy licensee for Bob the Builder in the UK and Ireland.  Under the multi-year deal, Character Options will develop all new toys based on Bob the Builder and will also launch new lines of vehicles, figurines, plush and role play toys.  The first line of products will debut for fall/winter 2011.

Nickelodeon Consumer Products UK (NCP UK) completes deals for SpongeBob SquarePants and Dora the Explorer at Brand Licensing Europe.

  • International Greetings signs a two-year deal to produce a range of SpongeBob SquarePants stationery.  The deal, which begins January 2011, will see products debut in 2011 alongside International Greetings existing iCarly and Dora the Explorer themed stationery.
  • Vogue inks a two-year deal renewal (through December 2012) for SpongeBob and Dora drinkwear, tableware, lunchware, storage and lighting.
  • Instant Gifts extends its deal through March 2011.  The deal includes an expansion of its SpongeBob gift line to include the novelty shaped elastic bands, which will be branded Krazy Bands.
  • Grossman extends its deal for novelty toys through 2011.  The line will expand to include SpongeBob jumping beans and novelty shaped elastic bands.


Industry veteran and producer Bill Schultz has established his new company, Home Plate Entertainment (HPE), which will focus on animation and kids and family opportunities, partnerships with creators, studios, co-production partners and broadcasters around the world across multiple platforms.  Among its first deals, Home Plate Entertainment ( ) is teaming with Toronto-based Yowza Animation (The Princess and The Frog, the Saw movies) to introduce a new comedy series concept at Mipcom.  Home Plate plans to announce further partnerships soon.  Formerly the Co-CEO of Moonscoop’s US subsidiary, where he toiled for 12-years, Schultz continues to serve as an Executive Producer on Moonscoop’s series Hero:108 and Rob Dyrdek’s Wild Grinders franchises.

Nickelodeon Consumer Products (NCP) promotes Trudi Hayward to VP/Consumer Products for the UK and Australia and appoints Jeremy Poreca to the newly created position of Director/International Retail Development in London.  Based in London, Hayward, who has been with Nick for 16-years, will report to Michael Connolly, SVP/International Consumer Products in NY, NCP on licensing strategy and Tina McCann, MD, Nickelodeon UK and Katrina Southon, GM, Nickelodeon Australia, on cross-network synergies.  Jeremy Poreca will relocate from NCP in NY to join London based team.  He will report dually to Poreca will report dually to Connolly and Ron Johnson, SVP/Walmart Retail Development, NCP, who is based in Bentonville, Arkansas.   Clare Piggott, VP/Consumer Products, Nickelodeon UK, will exit the company to pursue other opportunities.

Chapman Entertainment names Nikki Grass as Director/Marketing.  Grass will be responsible for marketing and brand management for all Chapman’s projects, focusing on retail relationships and promotions, as well as marketing the company’s brands in the UK and internationally.  Additionally, she manages the in-house web, publicity and design teams.  Grass takes over for Melissa Brown, who has taken the position of Brand and Licensing Director, Syco Productions.  Grass most recently with Head of Marketing, Entertainment Rights (now Classic Media).  She previously toiled as Marketing Director for Disney and Marketing Manager at Channel FIVE.


Nickelodeon earns it most-watched 3Q ever among Total Viewers in the network’s history.  3Q10 also puts Nickelodeon as basic cable’s top spot in Total Day with K2-11 (1.2 million) and People 2+ (2.3 million).

3Q10 delivers Disney XD its biggest quarterly audience in its history in Total Day (including when the network was Toon Disney) among Total Viewers (273,000) and with K6-11 (113,000), Boys 6-11 (73,000), Tweens 9-14 (88,000) and Tween Boys 9-14 (58,000).

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/30-9/26/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1095    DSNY*:             1539
DSNY*:             904    CARTOON:          774
CARTOON:         549    NAN**:               647
NAN**:             393    NICK JR*:            518
NICK JR*:          359    DXD:                   191
ADSM**:           181    NICKTOONS:        170
DXD:                 147    ESPN:                  140
NICKTOONS:        99    MTV:                   110
ESPN:                  51    BET:                      80
MTV:                    48    DISCOVERY:          78
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr. are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/30-9/26/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            602    DSNY*:              1161
NICK°:             596    CARTOON:           525
CARTOON:        343    NAN**:               469
NAN**:             279    DXD:                  138
DXD:                 105    NICKTOONS:       126
ADSM**:           103    NICK JR.*:           102
NICKTOONS:       73    ESPN:                    84
NICK JR*:           64    MTV:                      65
TEENNICK:          40    DISCOVERY:           53
ESPN:                 31    TEENNICK:             52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr. are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/30-9/26/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           506    DSNY*:               968
NICK°:            426    NAN**:               536
NAN**:           347    CARTOON:           396
CARTOON:       241    MTV:                   176
ADSM**:         141    DXD:                   109
MTV:                 81    ESPN:                   97
DXD:                 80    NICKTOONS:         93
NICKTOONS:      57    COMEDY:              84
TEENNICK:         56    TEENNICK:            79
ESPN:                45    DISCOVERY:          66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr. are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Quarterly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/28-9/26/10 vs. 6/29-9/27/09, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY:                                           756        +2%
NICK° :                                          733        +7%
CARTOON:                                     385        -1%
NAN*:                                           290        +6%
ADSM**:                                       120        -14%
DXD:                                             113        +6%
NICK JR.:                                         73        +22%
NICKTOONS:                                    86        +51%
DISCOVERY:                                     37        +23%
TEENNICK:                                       50        +72%
ANIMAL PLANET:                               30        +11%
BET:                                                 30        -3%
MTV:                                                30        +7%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1332; K6-11 887; TWEENS 9-14 651
DISNEY CHANNEL:     K2-11 1254; K6-11 836; TWEENS 9-14 604
CARTOON NETWORK: K2-11   743; K6-11 494; TWEENS 9-14 332
DISNEY XD:               K2-11   214; K6-11 175; TWEENS 9-14 133
NICKTOONS:              K2-11    88; K6-11   65; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1360; K6-11 939; TWEENS 9-14 637
DISNEY CHANNEL:     K2-11 1190; K6-11 831; TWEENS 9-14 625
CARTOON NETWORK: K2-11   577; K6-11 405; TWEENS 9-14 288
DISNEY XD:               K2-11   226; K6-11 170; TWEENS 9-14 137
NICKTOONS:              K2-11   125; K6-11   93; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   Who am I?  I’m purple, have a long crinkly snout.  I’m one name of the show title, my co-star is considerably smaller than I, and if he’s not careful, he could be lunch.  Who am I?  THE AARDVARK in THE ANT & THE AARDVARK  Kudos to: John May-Cartoon Network/Atlanta; Richard Quan-Butler Shine Stern Partners/San Francisco; Ian James Corlett-VS WERKS/Vancouver

Today’s Trivia Question:  What does D.O.R.C. stand for?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

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SITUATION WANTED: FILM IN DETROIT?! Been there? I hv. What’s drearier? Crewing up in Detroit. Juggalo PAs. I.C.P. light guys. Drs. & cops on-set. Yuck! S.T.D.- Stop The Detroitization (of NY)! I’m the PA who can so.self.writeous@gmail (10/2)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: 5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (9/30)

SITUATION WANTED:  EXECUTIVE ASSISTANT/COORDINATOR: 2 years experience, full time job in NYC in the television industry. Degree in International Business, very enthusiastic and hard working, email (9/30)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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