Wednesday, September 26th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, September 26, 2012, and this is your first early morning briefing.

Kid’s publisher Egmont UK unveils its initiative to ink creative partnerships with companies around the world and across various kid-centric entertainment genres to co-develop ideas for publishing, TV and digital. With that, Egmont UK also announces its first partnership is with DXH Media to co-produce the new series Shipwrecked, which is described as “Gossip Girl meets Lost.” Egmont author Siobhan Curham (author of Dear Dylan) is working alongside Egmont Editor Ali Dougal and DHX Media VP Development Stephanie Betts to create both a book and TV series. Egmont UK and DHX Media will share rights across all formats for Shipwrecked. For its new initiative, Egmont UK is working closely with TV consultant Angus Fletcher (formerly President Him Henson Television Group) on its new partnerships and projects.

Saban Brands acquires the Digimon anime franchise, which includes rights to the property outside of Asia. Saban Brands will debut the newest season of the series, Digimon Fusion, at Mipcom next month in France. Saban Brands has appointed MarVista Entertainment to handle international distribution of the new season of the series (outside of Asia), as well as distribution for more than 250 half-hours episodes of Digimon content from the library (also outside of Asia). Japanese animation studio, Toei Animation Co. will handle licensing and distribution of the property in Asia. Saban’s Fox Family Worldwide first introduced Digimon to US TV audiences in 1999.


Marathon Media, a unit of Zodiak Kids, has begun production on Blake and the Aliens (52×13, working title), a new animated comedy developed in partnership with Nickelodeon and Gulli (France). Slated to premiere on Nickelodeon channels worldwide and Gulli in winter 2013, Blake and the Aliens is a “squash and stretch” program filled with visual gags and exaggerated cartoon actions. The animated series follows 13-year-old Blake and three evil, alien squirrels been sent to earth from the future with just one mission: thwart Blake in anything does, so that he won’t grow up to be the famous Captain Blake, Defender of the Universe, and sworn enemy of their planet. The creative team for Blake and the Aliens includes executive producers Antoine Guilbaud (Phineas & Ferb) and Kaz Prapuolenis (SpongeBob SquarePants, Underworld, Phineas & Ferb), writer Reid Harrison (Rekkit Rabbit, The Simpsons), director Eric Gosselet (Rekkit, MBC), and producers Vincent Chalvon-Demersay and David Michel (Totally Spies!, Gormiti, Rekkit Rabbit). Zodiak Kids manages all TV rights for the property, while Zodiak Kids CP Paris will handle licensing rights.


Cynopsis: Kids! is proud to launch our first-ever…
Cynopsis Kids People Awards

This is your opportunity to nominate the top talent, innovators and passionate executives & professionals in the kids media industry. We’re looking for leaders at all levels, who strive for excellence in management, sales, marketing, production development, production, talent relations, licensing and merchandising, social media + more.

For more information and to enter online, visit the Awards web page: .


ZeptoLab‘s popular digital game Cut the Rope will be featured on the big screen – exclusively in National CineMedia‘s (NCM) movie theaters in the US. Beginning this Friday, September 28 and running through Thursday, October 25.  Special Cut The Rope video content – including a new animated short featuring the game’s star character, Om Nom, will run in NCM’s FirstLook movie pre-show ahead of select screenings of G and PG-rated movies.


Disney Junior acquires the rights to air Little Airplane Productions‘ first animated movie special, Small Potatoes – Meet the Small Potatoes (1×45), in the US and Japan. Meet the Small Potatoes features the four singing spuds alongside legendary British actor Malcolm McDowell (Entourage, Clockwork Orange). The movie will premiere in the US on Disney Channel and Disney Junior in early 2013, and then on Disney Junior in Japan later in 2013. In the special, McDowell lends his voice to Lester Koop who is manager of the Small Potatoes band, as they rise from their roots in Idaho. Written and directed by Little Airplane founder and president Josh Selig and features songs by the late Jerry Bock (Fiddler on the Roof). The cast of the film includes hundreds of custom potato avatars of Disney Junior and Small Potatoes fans, which will be integrated throughout the special. Beginning Monday, November 5, 2012, Disney Junior invites families to visit where parents can submit photos of their kid(s) for the chance to have them “potato-ized” and featured in the movie.

Cake, a distributor of kid/family content, will launch season two of TeamTO’s series Angelo Rules, featuring longer episodes, at Mipcom in Cannes next month. The second season of Angelo Rules has already been solidified with Cartoon Network Europe, Cartoon Network Latin America, Cartoon Network Asia and Super RTL. Angelo Rules season two is a co-production between TeamTO, Cake, and Teletoon. The show will debut on France Television this fall. At Mipcom, Cake will also showcase the seasonal specials Dear Dracula and Abominable Christmas, ad the kid-targeted factual series Get Well Soon and Fleabag Monkeyface.

Australia’s ABC Commercial inks deals for the second season of Pukeko Pictures’ animated series The WotWots (26×12 in HD) to broadcasters across Asia and Australia. Acquiring season two of The WotWots is Thai PBS, along with Mediacorp Okto in Singapore, Mongol TV and Australia Network.

Spain-based Imira Entertainment secures new broadcast deals for the K6-12 aimed 2D animated series Lucky Fred (52×12), which is available in 26 different languages. Channels recently signing on for the series include Nickelodeon Germany and Poland, which have acquired free TV rights, alongside deals with Nickelodeon in the Baltics and Ukraine, which take the for pay TV rights. Also picking up the pay TV rights for the series are Canal Panda (Portugal) and Tooniverse (South Korea), while ORF (Austria) and Televisa (Mexico) picks up free TV rights. These new broadcasters join channels already committed to the animated series, including TF1 (France), Disney Channel in Spain, France, Italy, Germany, India, Israel & Australia, Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea, RTM (Malaysia), e-Vision (UAE), TG4 (Ireland) and Kidz (Turkey). An Imira co-production with Spain’s Televisio de Catalunya and RAI Fiction in Italy.  Lucky Fred follows the comic adventures of Fred, an average 13-year-old who accidentally became the owner of a super-powered, shape-shifting robot, Friday, who can turn into any object Fred dream up. Together Fred, Friday and Fred’s brilliant next door neighbor, a girl named Braianna who is actually a secret agent, team up to have fun, get through middle school and save the planet. The Lucky Fred website is available in six languages.

This week marks 9 Story Entertainment‘s release of the Almost Naked Animals: It’s My Party DVD. Almost Naked Animals airs on Cartoon Network in the U.S. and YTV in Canada. In conjunction with the DVD release, 9 Story also debuts a multi-platform online effort that includes the launch of a new Almost Naked Animals website (, an online super game Cabana Craze, an e-commerce store in partnership with Cafe Press, and a partnership with Jabbersmack, a social networking site for kids/tweens. Café Press will offer Almost Naked Animals t-shirts, notebooks and more. Additional items, including plush characters, will be available at On Jabbersmack, Almost Naked Animals fans can watch videos, connect safely to play group games or just hang out and chat about their favorite series characters and episodes.

BabyFirst TV enters into a deal with Samsung Electronics to make its baby/toddler aimed programming available via Samsung’s Learning Hub Education Service. Beginning immediately, BabyFirst programming will debut on Learning Hub in the UK, France, Germany, Italy, Spain, Korea and Singapore, with plans to rollout across 25 countries by the end of 2012.

Mark your calendars for the Cynopsis: Kids Webinar on October 4, 2012 –


Disney Channel announces new executive roles, with Jennilee Cummings upped to VP/Disney Channel and Disney XD Original Series and Nikki Reed named VP/Disney Channel Original Movies. In her new position, Cummings, who joined the network in 2004 and most recently served as Executive Director/Original Movies, will oversee live action series development for both Disney Channel and Disney XD. She will report to Adam Bonnett, SVP/Original Programming, Disney Channel Worldwide. A 15-year industry veteran, Reed, who had been VP/Original Series, Disney Channel and Disney XD, will now oversee Disney Channel’s slate of original TV movies, developing new projects and working with creators, writers and directors, while overseeing the creative process. She reports directly to Michael Healy, SVP/Disney Channel Original Movies.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/17-9/23/12 :
Total Day     (000)   Primetime     (000)
DSNY* :        797     DSNY* :        1173
NICK° :         734     NICK JR°°:       520
CARTOON:     428     NAN** :          271
NICK JR°°:     314     DXD:               231
ADSM** :     159     ADSM** :         183
NAN** :        154     ESPN:             147
DXD:            153     NICKTOONS:     138
SPROUT***:   92     SPROUT***:     131
ESPN:            51     DISCOVERY:       59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/17-9/23/12 :
Total Day     (000)  Primetime     (000)
DSNY* :        512     DSNY* :        911
NICK° :          380     NAN** :       198
CARTOON:     267     DXD:             190
DXD:            120     ADSM** :       122
ADSM**:      115     NICK JR°°:        98
NAN** :       105     NICKTOONS:     94
NICK JR°°:      64     ESPN:              84
TEENNICK:     36     DISCOVERY:      33
ESPN:           30     MTV:                32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/17-9/23/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         445     DSNY* :         806
NICK° :          295     NAN** :         258
CARTOON:      229     ADSM** :       206
ADSM** :       205     DXD:             165
NAN** :         162     MTV:              93
DXD:             108     ESPN:             92
TEENNICK:       57     ANIMAL PLANET: 71
MTV:              52     NICKTOONS:     67
NICKTOONS:    44     COMEDY:          49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 22, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 944; K6-11 664; TWEENS 9-14 565
NICKELODEON° :            K2-11 926; K6-11 602; TWEENS 9-14 504
CARTOON NETWORK** :  K2-11 459; K6-11 307; TWEENS 9-14 296
DISNEY XD:                   K2-11 197; K6-11 150; TWEENS 9-14 124
NICKTOONS:                  K2-11   95; K6-11   68; TWEENS 9-14   48
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 23, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 1031; K6-11 779; TWEENS 9-14 650
NICKELODEON° :            K2-11   829; K6-11 566; TWEENS 9-14 401
CARTOON NETWORK** :  K2-11   420; K6-11 279; TWEENS 9-14 237
DISNEY XD:                   K2-11   203; K6-11 155; TWEENS 9-14 133
NICKTOONS:                  K2-11     77; K6-11   51; TWEENS 9-14   41
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm | Register Now

Don’t miss out on the summit’s must-have insights on audience measurement, digital ad delivery & maximizing ROI. Mingle with the sharpest minds in strategic digital marketing, viewer engagement and cross-platform media planning & placement.

[Registration Questions: Jenn Sredzinski | Sponsorships Questions: Mike Farina]

[Sponsor: Tremor Video + Media Sponsor: Ad Club of NY]

Answer to Our Last Trivia Question: What is iCarly’s last name? Her name is Carly Shay. Kudos to: Mara Anastas-Simon & Schuster/NY; John Carlo-NBCUniversal/NY; Meredith Wayne-CoxReps/NY; Carly Hirsh-Scholastic/NYC; Kelly Winger-Massey Hall/Toronto.

Today’s Trivia Question: What song was number one in the country from 9/20/69 to 10/11/69 and who performed it? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to (10/3)

JOB OPENING: PRODUCER : Experienced true crime field producer needed. Please send resumes to (10/3)

JOB OPENING: MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (10/3)

JOB OPENING: CSR /LA: support end-users of prods, svcs, & data; ad hoc rpts & client training; 2+yrs in Media Envir; Exc comm skills; Kwldg TV media software prods. Resumes; (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/2)

JOB OPENING: RESEARCH ANALYST/Univision/NY: 1+ years TV Nielsen experience. Opportunity to learn advanced research systems and work directly with network management. Strong writing skills a must. (9/29)

JOB OPENING: DIR OF PROGRAMMING/Santa Monica: 5-7 yrs. exp. in non-fiction TV & strong contacts. Prev. ntwrk exec exp. a +. Interest in game shows, gaming & international formats. Send resume and cover letter to (9/29)

JOB OPENING: WRITER/PRODUCER/EDITOR /ReelzChannel/ABQ: For major network series & movies. We mentor early careers of up and coming talent. Relocation paid to Albuquerque. Apply: (9/29)

JOB OPENING: MGR, INTEGRATED AD SALES MRKT/DISNEY/BURBANK: TV & Digital mktg execution, client and project management leader. Strng Knwldg and Experience with Sales Mktg/Branding/Entrainmnt/Agency REQ53615 (9/29)

JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. (9/29)

JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: (9/29)

JOB OPENING: F’LANCE REPORTER/OPRAH.COM/NYC: Exp covering women/lifestyle topics & a demonstrated ability to est rapport w/interview subjects & suss out info that makes tired topics come alive. Apply at: (9/28)

JOB OPENING: F’LANCE MENTAL HEALTH REPORTER/OPRAH.COM/NYC: Exp. covering psychology/well-being. Proven ability to find studies & rsrch that are most meaningful to our aud & present in a clear, voice-y way. Apply: (9/28)
JOB OPENING:  F’LANCE WRITER/OPRAH.COM/NYC: Writer w/ability to make familiar topics feel timely. A fresh, intelligent, orig voice is a must (no slick, typical magazine writing! no gooey sentimentalism!). Apply: (9/28)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp plan’r to oversee TV & digital sales plan creation. Target new biz, mng your own acct list, actively present/meet w/agencies, mng dvlpmntl acct list. (9/28)

JOB OPENING: DIG. VIDEO LICENSING/AMAZON.COM/SEATTLE, LA, LONDON & MUNICH: All experience levels; you will negotiate content deals & mng relationships with studios and cable nets, (9/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: Enthusiastic, driven and organized digital/television PRODUCT MANAGER, with over 8 yrs. exp, seeks new role. Strong resume and experience; open to either coast. (9/29)

SITUATION WANTED: AFTER CARE THERAPIST: consult with seg prod on guest Red Flags, provide aftercare to guests on Talk/Reality Shows. Line Producer for 15 yrs. Was After Care Prod. on Dr. Drew’s Life Changers. (9/29)

SITUATION WANTED:  WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. (9/29)

SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA: Former Sesame freelancer and Nickelodeon intern looking for position, 5 years exp. in documentary and educational film distribution. (9/27)

SITUATION WANTED: Laila Berzins Voice Overs & Antland Production – Audio Production ‘One Stop Shop’ Corporate, Commercial, Narration, E-Learning, Jingles, you name it! for demos and booking info (9/27)
SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact: (9/27)

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