Wednesday, September 26th, 2012

Cynopsis: Sports

Good morning. It’s Wednesday, September 26, 2012, and this is your first early morning Sports briefing. 

NASCAR opened the books on the race and television schedule for the 2013 season, when the new models – Chevrolet’s SS, Ford’s Fusion and Toyota’s Camry  will make their official entrance into NASCAR Sprint Cup Series. The new season will bring back the Chase race at Talladega Superspeedway to its traditional spot on Oct. 20 and become the sixth round in the 10-race Chase. FOX kicks off the season on Feb. 16 with the Shootout, before the Daytona 500 on Feb. 24 and the first 13 events of the season. TNT picks up on June 9 in Pocono for a 6-race run before ESPN closes out the year with the final 17 races, including the Chase, on Sept 1.


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On the Air

The Monday Night Football controversy involving what looked like a blown call wins the game for Seattle actually made ESPN the true victor from all the media storm. The channel’s post-game SportsCenter became the most-watched episode ever with 6,462,000 viewers tuning in. The show also ranked as the second highest-rated SportsCenter in the books with a 4.5 household rating, according to Nielsen. The game itself was a 10.3 score with 16.167 million viewers to mark the third largest audience among viewers for any program on cable television in 2012.

CBS Sports Network hits the rink for the channel’s 10th season of college hockey programming, with a slate of 18 games on deck featuring Hockey East action, as well as CCHA and Atlantic Hockey contests. Coverage will start on Nov. 15 at 7:30p with a Notre Dame/Michigan game. Game crew will include analysts Dave Starman and Jim Paradise with play-by-play announcers Eric Frede and Ben Holden.

The NHL and the league’s players’ association will once again look for a resolution to the lockout on Friday, when they meet for the first time since the lockout began. However, the talks will only focus on secondary economic issues, according to the AP, including pension and medical plans, schedule rules, drug testing and the grievance procedure.

With final ratings in, NBC reports that the Patriots/Ravens Sunday Night Football game was seen by an average of 21.3 million people and registered a national rating of 12.9 and a 21 share, according to official national ratings from Nielsen. This number marks the first time in NBC’s seven-year Sunday Night Football history that each of its first four games have drawn more than 21 million viewers. The viewership and household rating was up 4% and 6% respectively, from last year’s Week 3 contest.

The 2013 Cowboys Classic has its teams locked in for next season, with LSU and TCU signing on for the Labor Day weekend game. The contest will be played on Saturday, August 31, 2013 and televised on either ESPN, ABC or ESPN2.

The most decorated Olympian in history, Michael Phelps will finally get a chance to meet his hero on Feherty Live tonight on Golf Channel at 9p, when Michael Jordan joins the program. The pair were guests of funnyman David Feherty for the special Ryder Cup-themed show, which was taped in front of a packed house at the Tivoli Theater in Downers Grove, Ill., near Medinah Country Club, site of this week’s Ryder Cup. The episode will also feature appearances by former Ryder Cup captains Paul Azinger, Sam Torrance and Lanny Wadkins.

Feld Motor Sports announced that SPEED will broadcast the second annual Monster Energy Cup live from Las Vegas’ Sam Boyd Stadium on October 20 at 7p with 3.5 hours of live television coverage Ralph Sheheen hosts while analyst Jeff Emig handled the booth with special guest Ricky Carmichael.


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Sponsorship & Promotion

Turner Broadcasting System is forming Turner Branded Entertainment, a new group within its Turner Digital Ad Sales division that will work with advertisers to develop “creative, integrated marketing solutions utilizing Funny or Die production capabilities and talent” across Turner’s linear and digital portfolios of sports, as well as news, entertainment and young adult properties. Ed Wise, previously with Funny or Die, has been tapped as the new unit’s Senior Vice President.

The US Open of Surfing is hunting for sponsors looking to make waves. Multiple reports surfaced yesterday that Nike, Hurley and Converse were all pulling out of the festival in 2013.

GameFly, Inc. inked a two-year deal with Clippers star Blake Griffin to serve as spokesperson for the company.

Outdoor Channel is teaming up with Dick’s Sporting Goods to launch the channel’s sixth annual Gear Up and Go! Sweepstakes. The nationwide promotion runs during the entire month of October and aims to ring in hunting season with the chance to win prizes. Since the inception of Gear Up and Go!, Outdoor Channel has received more than 575,000 consumer entries netted the network more than $35 million in cross channel spot value

Digital Fields

Thuuz, Inc., which creates iPhone and Android mobile apps for following the NFL, MLB, NBA, NHL, NCAA basketball and football, European soccer and more, has secured $4.2 million in its first institutional round of financing, led by Liberty Global. In a release, the company says that Liberty Global’s 13-country footprint with more than 33.4 million subscribers will offer a “powerful platform to help expand Thuuz’s international reach and become the premiere international sports discovery platform for following professional and college sports around the world.”

Main Event

Check out Feherty Live tonight, with Phelps, MJ and more on Golf Channel at 9p.

ON THIS DAY in 1983: Australia II becomes the first non-US winner of America’s Cup.

Answer to Our Last Sports Trivia Question: In what city was the Arizona Cardinals franchise originally founded? The Cardinals were originally founded in Chicago, not St. Louis. Kudos: Michael Novara-ESPN/NY; Eric Dorfschneider-AVANT~GARDE Media & Events/NY; Marc Ernay-1010 WINS/NY; Keith Bielory-Step UP Management/NY; Robert J. Morgan-Scripps networks Interactive/Knoxville; Dave Lucas-Newschannel 8/Arlington; Rich; Karen Yaldoo-Comcast Spotlight/Bingham Farms;Chuck Gordon-WABM-TV/Birmingham; Bob Ramsey-WCIU/Chicago; Mike Patterson-Turner Digital/Chicago; Robert Teinowitz-Live Action Media/Chicago; Harry S. Vested, Jr- Gravity Collection, Inc./Denver; Greg Moloznik-GLM Media/Scottsdale; Sabrina Sherman-Cox Media Arizona/Phoenix; Alan Perris-The Television Academy/North Hollywood; Larry Hutchings-Retired/LA; Tony Reyes-RGH Entertainment/Woodland Hills; Eric Bates-Tennis Channel/Culver City.

In The Know: What NBA player ranks at the top of the all-time list for total number of blocked shots in the playoffs? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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