Wednesday, October 5th, 2011


School’s Back and Detentionaire is the Best in Class!

Falsely accused of pulling off the biggest prank in high school history, Lee Ping is about to spend the next year in detention unless he finds the true culprit and proves his innocence!

The Breakfast Club meets The Fugitive; kids will love watching Lee go from “zero” to “hero” in Detentionaire, a unique combination of comedy, adventure and intrigue.

A Nelvana co-production

41 Half-Hour Episodes  |  Kids 6-11  Join us at MIP – Booth N6.04

Cynopsis: Kids!

Good morning. It’s Wednesday, October 5, 2011, and this is your first early morning Kids briefing.

Sesame Street will tackle the difficult issue of family/childhood hunger in an age appropriate way with the help of Lily, a new girl Muppet character created specifically for the new primetime special Growing Hope Against Hunger, premiering on PBS nationwide October 9 at 7p (check local listings).  A Spanish-language version of the special will air on Univision on October 22 at 1p and on Telefutura on October 23 at 1p.  Produced by Sesame Workshop and featuring filmed segments of real kids telling their personal stories from director/filmmaker Cynthia Wade, Growing Hope Against Hunger stars country singer Brad Paisley and actress Kimberly Williams Paisley along with other popular Sesame Street characters.  The special is made possible by the support of Walmart.  Lily, whose surprises Elmo in the special when she tells him that sometimes her family goes to the local food pantry, represents what the United States Department of Agriculture estimates to be 17 million American children, more than half of which are under the age of six, who face “food insecurity,” which is to say they have limited or uncertain access to affordable and nutritious food.  The special offers several positive actionable strategies to empower young viewers and their families as to how they might help combat this issue in their communities.  Information about the special and Sesame Workshop’s Food for Thought: Eating Well on a Budget effort can be found at


FremantleMedia Enterprises (FME) greenlights Black Dawn (26×22), a new teen-targeted mixed live-action/animated sci-fi action-adventure series created by Larry Schwarz, CEO, Animation Collective.  The series is the first project under the newly announced FME Kids and Family Entertainment division and Animation Collective partnership.  A coming of age story, Black Dawn follows 16-year-old Cameron Turner on his quest to find his lost father, while simultaneously discovering some things about himself, learning to take responsibility and growing up along the way.  Cameron is helped on is journey by clues found in a comic book.  In addition to co-producing Black Dawn with Animation Collective, FME will have exclusive worldwide distribution, home entertainment and licensing rights to the series.

Nickelodeon Latin America enters into a development deal with Somos Productions for a new teen-targeted telenovela (title TBD, 75×60).  The pilot for the new telenovela is currently in production and will be unveiled at NATPE in January 2012.  Set to feature international talent, the new Nickelodeon telenovela will include a mix of comedy, fantasy, suspense and adventure.


Mind Candy inks an exclusive, multi-category international licensing partnership for its Moshi Monsters property with Mega Brands.  Under the deal, Mega Brands will work with Mind Candy to develop toys based on Moshi Monsters, which will include a line of Mega Bloks construction sets, as well as 3D Breakthrough puzzles.  Mega Brands plans to make the new licensed products available at retail worldwide for holiday 2011.

Licensing agent Space Enterprises signs a licensing deal for plushes based on the CGI preschool series The Hive with Mookie Toys.  Under the deal The Hive plush products are slated to be available online in the UK and Ireland in Q2 2012, alongside products from previously announced licensees Blues Clothing, and Aykroyds TDP.  A retail launch is set for spring/summer 2012, which will incorporate an initial DVD release via ITV DVD.  From The Hive Enterprises and produced by Monumental Productions, Lupus Films and DQ Entertainment, The Hive (26×30 or 78×7) launched on Playhouse Disney in the UK in February 2011 (which has since been rebranded as Disney Junior).

The Smithsonian Institution renews its long-time master toy licensing deal with NSI International for science-centric toys.  Additionally, NSI will expand its offerings to include a new line of crafts kits.  The NSI team worked with Smithsonian paleontologists, geologists, astronomers, and others to develop new products that will offer kids unique experiences.  New products set for release include the Galaxies Planetarium that features images from deep space captured by the Chandra telescope, which is run by the Smithsonian Astrophysical Observatory, and also projects the stars of the northern sky onto ceilings and walls.  Founded in 1846, the Smithsonian Institution is comprised of 19 museums and the National Zoo.


BabyTV grows in Germany as the baby/toddler aimed network launches on Deutsche Telekom‘s Entertain IPTV platform.  The 24-hour network debuts as a fully localized German-language channel as part of Entertain’s Big TV and Kinder packages, as well as a BabyTV VOD in both German and English.  Additionally, the BabyTV channel and VOD will be available via Deutsche Telekom’s Broadband and mobile platforms later this year.   BabyTV is already available in Germany via the UPC Platform Unity Media, and on KDG and KBW.  BabyTV is part of Fox International Channels.

In other Entertain news… Your Family Entertainment’s (YFE) completes a deal with Deutsche Telekom for its pay TV channel, yourfamily, to be available via the Entertain IPTV platform.  The K3-13/family aimed yourfamily channel will available as part of Entertain’s pay TV packages Kinder and Big TV.  The channel has already been available as part of Deutsche Telekom’s VOD service videoload, as well as subscription TV.

Studio100 Media enters into a deal with French/Swiss broadcaster RTS (Radio Television Suisse) for several series from its programming library.  Under the deal, RTS acquires the exclusive FreeTV rights to the newly re-mastered 3D animated series Maya the Bee (78×11), Vicky the Viking (78×11) and Heidi (78×11) for four years with unlimited runs, which begins upon availability.  Additionally, RTS has also picked up the animated series Pippi Longstocking (26×24) for a four-year period.


Disney Channel will premiere its new original movie Geek Charming, which is based on the young adult novel of the same name by Robin Palmer, on Friday November 11 at 8p.  The new TV movie stars Sarah Hyland (Modern Family) as the popular chic high school junior, and Matt Prokop (High School Musical 3: Senior Year) as the school’s film geek.  Beginning this month Disney Channel will support the debut of Geek Charming across multiple platforms.

  • Tuesday, October 11, features a personality quiz where kids can see which of the movie’s characters they are most like.  They can also view images from the movie in Geek or Chic and select what’s geeky and what’s chic.
  • Friday, November 4 – an exclusive movie preview will be available via Disney Channel On Demand, a VOD service for affiliates including AT&T, Cablevision, Time Warner and Verizon FiOS TV customers.
  • Monday-Thursday, November 7-10 – Hyland and Prokop take viewers behind-the-scenes on the set in interstitial segments that will air during the network’s Geek Chic week, which features movie and episodes featuring geeks (7:30p-10p)
  • Tuesday, November 15 – following the premiere of Geek Charming (11/11) the movie will be available on iTunes and Xbox Live

Following up on its current successful release of The Lion King in 3D, Disney will re-release four of its other classic animated movies, with limited theatrical runs, for the first time 3D.  Disney and Pixar Animation Studios classic movies titles in 3D releasing in theaters in 2012 and 2013:

  • Beauty and the Beast – January 13, 2012 (originally released in 1991)
  • Disney-Pixar’s Finding Nemo – September 14, 2012 (originally released in 2003)
  • Disney-Pixar’s Monsters, Inc. – January 18, 2013 (Monsters University, a prequel to the original film (2001), releases theatrically in Disney Digital 3D, June 21, 2013)
  • The Little Mermaid – September 13, 2013 (originally released in 1989)


According to Kids and Entertainment Content, 2011 Edition, a new report from The NPD Group, kids are increasingly downloading digital content.

  • The report finds that for every dollar K2-14 spend on entertainment content, US$0.79 goes to physical format content and $0.21 goes towards digital format content, which is a marked shift towards digital content acquisition compared to 2009 when it was $0.85 and $0.15 respectively.
  • Overall most kids’ content, physical and digital formats, consists primarily of music (72%), followed by movie, then video games, TV shows and books and apps.
  • While the majority of kids’ entertainment content is still acquired in a physical format, digitally acquired content has grown substantially over the last two years at +17% for games, +14% for music, and +13% for movies.
  • Kids, of course, adapt to and use technology easily and quickly.  The study shows that kids start downloading digital content from a young age (with and without help), and that about 50% of kids have paid for their first digital content by the age of 7.  One-third of kids report songs are the first digital product they purchased, which leads to computer games and mobile games.
  • And how are kids buying digital content? Mostly via pay-per download, with the exception of TV shows and movies with just over half using subscriptions services.


American Greetings Properties (AGP) names Derek Roberto as VP/New Media.  Roberto will oversee the division’s digital team and its efforts to support AGP’s new and existing intellectual properties.  He will also identify and develop new business opportunities for those brands in the emerging media market, including mobile/tablet web and apps, games, and digital publishing.  Roberto will report to AGP President Jeffrey Conrad.  Most recently, Roberto was with Radical Media in LA, where he served as both head of production and as producer.  At Radical, he supervised and produced a range of new and traditional media projects such as 2011 MTV Video of the Year winner Katy Perry’s “Firework” and Arcade Fire’s Google Chrome experiment.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/26-10/2/11:
Total Day     (000)  Primetime    (000)
NICK~:              957    DSNY*:            1391
DSNY*:             880    NICK JR~~:         531
CARTOON:         445    NAN**:             426
NICK JR~~:        334    ADSM**:           281
NAN**:             241    DXD:                 207
ADSM**:           183    ESPN:                175
DXD:                 148    NICKTOONS:      116
NICKTOONS:        71    SPROUT***:       86
SPROUT***:        68    MTV:                   80
ESPN:                  63    DISCOVERY:        69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/26-10/2/11:
Total Day     (000)  Primetime       (000)
DSNY*:            563     DSNY*:               1066
NICK~:             493     NAN**:                 289
CARTOON:        279     DXD:                    163
NAN**:            154     ADSM**:              158
ADSM**:          104     ESPN:                   101
DXD:                118     NICK JR~~:             95
NICK JR~~:         55     NICKTOONS:           89
NICKTOONS:      52     DISCOVERY:            51
TEENNICK:         39     MTV:                       49
ESPN:                34     TEENNICK:              47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/26-10/2/11:
Total Day     (000)  Primetime     (000)
NICK~:              459    DSNY*:              831
DSNY*:             361    NAN**:              327
NAN**:             211    ADSM**:            258
ADSM**:           208    DXD:                  137
CARTOON:         207    MTV:                   131
DXD:                   97    ESPN:                 108
MTV:                   61    COMEDY:             103
NICKTOONS:        49    NICKTOONS:         80
TEENNICK:           47    DISCOVERY:         58
COMEDY:             43    TEENNICK:            56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 1, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1259; K6-11 850; TWEENS 9-14 633
NICKELODEON:          K2-11 1175; K6-11 792; TWEENS 9-14 584
CARTOON NETWORK: K2-11   541; K6-11 362; TWEENS 9-14 277
DISNEY XD:               K2-11   226; K6-11 184; TWEENS 9-14 132
NICKTOONS:              K2-11    99; K6-11   68; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 2, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1275; K6-11 917; TWEENS 9-14 729
NICKELODEON:          K2-11 1145; K6-11 749; TWEENS 9-14 590
CARTOON NETWORK: K2-11   563; K6-11 370; TWEENS 9-14 245
DISNEY XD:               K2-11   169; K6-11 131; TWEENS 9-14 124
NICKTOONS:              K2-11    71; K6-11   56; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 3, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 839; K6-11 469; TWEENS 9-14 372
NICKELODEON:          K2-11 783; K6-11 319; TWEENS 9-14 243
CARTOON NETWORK: K2-11 436; K6-11 276; TWEENS 9-14 202
DISNEY XD:               K2-11 152; K6-11 126; TWEENS 9-14 112
NICKTOONS:              K2-11   59; K6-11   41; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who fought such vicious villains as Ferocious Flea and Professor Von Gimmick?  Atom Ant.  Kudos to: John May-Cartoon Network ~ [adult swim] /Atlanta; David Stern-BARD Entertainment/NYC

Today’s Trivia Question:  Jimmy and his friend, a talking flute named Freddy starred on what show? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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