Wednesday, October 3rd, 2012



*Cartoon Network is the #1 B6-11 and B9-14 Network on all of television

Source: Cartoon Network Research based on Nielsen Media  Research data; Data is Live + SD; Period: 11-12 Season (08/29/11-08/26/12);  Total Day: M-Su 6a-6a; Ranks vs. ad-supported cable networks (excluding other Turner networks), Disney, Nick Jr., and broadcast; Ranks based on AA (000)s

Cynopsis: Kids!

Good morning. It’s Wednesday, October 3, 2012, and this is your first early morning briefing.

Canada-based Minds Eye Entertainment partners with Red Sky Entertainment and Moving Pictures Media to produce a live-action feature-length movie adaptation of 12-book young adult fantasy-adventure series Avalon: Web of Magic. Created by Robert Mandell and written by Rachel Roberts, the book series features four seemingly ordinary teens faced with extraordinary events happening in the woods behind their town. Fantastical animals, the last of their kind, have arrived looking for help to save their world from an evil sorceress. The teens bond with these animals and learn to become protectors of magic. Minds Eye Entertainment plans include producing several feature length films based on the Avalon: Web of Magic book series. Donald Petrie (Miss Congeniality, Grumpy Old Men, Richie Rich) will direct the movie from a screenplay by Mandell (Ace Ventura: Pet Detective The Series, Galaxy Rangers, Starla). Petrie’s agreement was negotiated by his agent David Gersh (Gersh LA) and Stephen Saltzman (Loeb and Leob) on behalf of the producing partners. Development financing partners are Saskfilm, Canadian-based Minds Eye Entertainment and UK-based Moving Pictures Media. Published by Tor/MacMillan Publishing Group, the book series has sold 2+ million copies to date and was recently adapted for eBooks on multiple eReader platforms by Premier Digital Publishing.


Nickelodeon begins production this month on its new original comedy/caper TV movie, Swindle, which will star a bevy of the network’s stars including Jennette McCurdy (iCarly), Noah Crawford (How to Rock, You Gotta See This), Noah Munck (iCarly), Ariana Grande (Victorious), Chris O’Neal (How to Rock, You Gotta See This) and Ciara Bravo (Big Time Rush). Based on the popular kids book of the same name by Gordon Korman, the movie will be shot in Vancouver Canada. The movie is set to begin airing in 2014 on Nickelodeon’s 40+ international channels across Europe, Latin America, Asia and Australia. The story begins when an evil collector cons Griffin (Crawford) out of a million dollar baseball card that could have saved his best friend’s (O’Neal) home, he teams a ragtag group of his classmates (Grande, McCurdy, Munck and Bravo) to take down the swindler. Directed by Jonathan Judge (Big Time Rush, Fred 3), Swindle is written by Bill Motz (Brandy & Mr. Whiskers) & Bob Roth (Lion King 2), Eric Freiser (Road to Ruin) and Adam Rifkin (Small Soliders, Mousehunt). Marjorie Cohn (Big Time Movie, Rags), Lauren Levine (Bridge to Terabithia, Best Player), Loris Lunsford, Karen Glass and Paul Barry serve as executive producers. Scott McAboy’s Pacific Bay Entertainment is producing.

Canada’s Radical Sheep Productions begins production on the new CG animated preschool series Yub Yubs as well as two new Stella and Sam holiday specials for Disney Junior Canada, all of which are slated to bow in 2013. Yub Yubs, created by Matt Fernandes of Industrial Brothers, stars three curious characters whose feelings are expressed by changing into other physical forms  and when they play together – magic happens. Radical Sheep will produce Stella and Sam Christmas and Halloween specials, each featuring an original music video. Radical Sheep Productions will attend Mipcom.


Cynopsis: Kids People Awards

Entry Deadline: October 10, 2012
Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information & enter online!


The Wish Factory, a kid-centric consumer products, toy and licensing company, partners with Mattel, to create licensed products based on Mattel’s Monster High property for the tween-targeted fashion Pop Grrl Brand. The Wish Factory will manufacture a collection of Monster High Pop Grrl Nail Charms, which will debut this month. Pop Grrl Nail Charms are 3D patterned nail art, a combination of collectable charms with the personal expressive easy stick-on fashion nails. The intricate 3D nail art, influenced by the popular and growing Japanese nail art culture, has been growing here in the US. The Pop Grrl Nail Charms original and candy-licensed collections are currently available at Toys”R”Us and other retailers nationwide.

American Greetings Properties(AGP) expands the Holly Hobbie licensing program into new consumer products categories and new territories in Western Europe, along with continued expansion in Italy, through its EMEA licensing agents throughout EMEA. Agents include Starbright SRL (Italy, Vatican City and San Marino), Edebe Audiovisual S.L. (Spain and Portugal), The Copyright Promotions Group Limited (France and Benelux), and JLB Licensing (Turkey and Turkish-speaking Cyprus). New Holly Hobbie licensing deals include:

  • Cartiere Paolo Pigna – back to school in Italy, Vatican City, San Marino; expanding into Poland, Slovakia, Slovenia, Estonia, Hungary, Bulgaria, Romania, Greece, Croatia, Bosnia, Macedonia and Montenegro
  • TexUnion – loungewear/sleepwear in Italy, San Marino and Vatican City territories.
  • Texco – new program in Belgium, Luxembourg and the Netherlands, Germany, Austria, Switzerland, UK, Ireland, Denmark, Finland, Norway, Sweden and France with a range of soft goods including fabrics, bedding, housewares and stationery
  • Immediate Media Co. – “Cardmaking & Papercraft” magazine to feature a Holly Hobbie cover gift and spread inside the Christmas edition of the publication. Territories include the UK, Channel Islands, Ireland, US, Canada, Australia, New Zealand, South Africa, Norway, Finland, Sweden, Germany, Greece, Malta, Cyprus, Portugal and Latvia
  • Distribudora Dos – Spain, Portugal and Andorra territories for back-to-school
  • Cortefiel – DTR in Springfield stores and Corners for women’s loungewear in Iberia, Austria, Bosnia, France, Hungary, Poland, Serbia, UK, Germany and Italy.

Nickelodeon & Viacom Consumer Products (NVCP) completes new licensing deals for the girl-targeted Winx Club property in Brazil. New Winx Club license pacts include: Panini (will feature Winx Club beginning next month on branded products including magazines and stickers); SulAmericana (dress-up fairy costumes); Algazarra (puzzles and balls); Cotiplas (dolls, role-play products); Alphafestas (party goods  November 2012); Xeryus (backpacks); and Colibri (blankets  for spring 2013).

DHX Media signs the first food and beverage deal for the animated preschool series Rastamouse with First Milk. Under the deal Rastamouse and other characters from the series will be featured on packages of Dairy Maniacs Cheddar Stix, a kid-targeted natural snack, beginning this month in select Asda stores across the UK. Rastamouse airs on CBeebies in the UK. In other new Rastamouse deals, Cover Yours signs on to develop a line of mobile phone cases, iPad/tablet covers, self adhesive phone, laptop and game console skins for the UK, which are rolling out beginning now. Other Q3 2012 activities will also see the publication of new book sets from Macmillan, a CBeebies radio show, live appearances, and the series’ Da Easy Crew have signed on for a second album with EMI. Additionally, the Universal will release a second Rastamouse DVD, Immediate media is publishing a monthly Rastamouse magazine, and Character Options continues its release of products.


Goosebumps turns 20! Did that scare you? Scholastic Media, the licensor for Goosebumps (, which has sold 300+ million books worldwide in 32 languages, marks the 20th anniversary with its Get Goosebumps marketing and media celebration this Halloween season. The effort will feature new publishing by R.L. Stine from Scholastic, a marathon of the original TV series on The Hub TV Network, three new DVDs from Fox Home Entertainment, and a Trick or Read event in NYC. Scholastic introduced R.L. Stine’s monthly book series, Goosebumps, in 1992. Some of the October 2012 activities include:

– Debuting this month is the new book series by Stine titled, Goosebumps: Most Wanted, a five-book story arc that follows the most wanted Goosebumps villains of all time.
– The Hub TV Network scares things up all this month by airing episodes of Goosebumps Saturdays at 5p, with full-length episodes of the series available online at In honor of the 20the anniversary, the network will host a four-hour Goosebumps marathon on Monday, October 22, 4-8p.
– On Halloween Day at 1p, author R.L. Stine will again take over Scholastic’s Facebook ( and Twitter ( accounts, posting spine-tingling stories, photos, trivia, and jokes, and answering readers’ questions, which can also be followed on his own Twitter feed (

Chuggington pulls into movie theaters nationwide this month as Ludorum, creator of Chuggington, and Kidtoons, an on-going matinee program offering preschool/family content at a range of movie theaters across the US, partner to present six stories in Chuggington: Traintastic Adventures! ( Kidtoons, a division of Cinedigm Digital Cinema, will also be conducting blog, social media and theater giveaways that will include an array of Chuggington puzzles, toys, books and DVDs the entire month of October.


Following the premiere of the new CG animated series version of Teenage Mutant Ninja Turtles over the weekend, Nickelodeon has ordered an additional 26 episodes of the series. The new episodes will debut in 2013.

Disney Channel picks up a third season of its kid/tween-aimed comedy A.N.T. Farm. Production on the new season will resume in LA this December 2012, with the new episodes set to begin debuting in June 2013. Created by Dan Signer (The Suite Life on Deck, The Suite Life of Zack & Cody), and executive-produced by Signer and Stephen Engel (The Big Bang Theory, Mad About You, Dream On), the series is a production of It’s A Laugh Productions.

In other frightening news – The Hub kicks off its annual The Haunted Hub event with its special  Scariest Haunting Hour Marathon this Saturday, October 6, 4-7p. The marathon features episodes from the first two seasons of R.L. Stine’s The Haunting Hour: The Series – including appearances by popular teen stars, such as Ariel Winter (Modern Family), Bailee Madison (Just Go With It), Jake Cherry (Night at the Museum), Debby Ryan (The Suite Life on Deck) and Gabe Basso (Super 8).

Co-production and distribution partners Atlantyca Entertainment and Moonscoop ink a deal with ARD (Germany) for a second season of the animated series Geronimo Stilton. Under the agreement ARD picks-up the second season of the animated series along with its regional broadcast stations, and KI.KA. ARD will commence begin airing season 2 of Geronimo Stilton this November 2012 on KI.KA with the regional channels starting in July 2013. The show is based on the Italian book series of the same name, which is published in Germany by Rowohlt Publishing.

RTBF (Belgium) acquires the first season of the 3D CGI animated musical/comedy series Jelly Jamm, which was developed and produced by Spanish indie Vodka Capital with RTVE (Spain), Bandai and Big Picture. Targeted to at preschoolers, Jelly Jamm (78×11) follows the adventures of five friends who learn to live in harmony on the magical planet Jammbo. The series encourages and celebrates creativity, music, fun and friendship. Jelly Jamm can currently be seen in 150+ countries in 18 languages via Pay and Free TV broadcasters, such as Turner for EMEA Pay TV rights, Discovery Kids Latin American Pay TV rights with, Milkshake! (UK terrestrial TV rights), RTVE, Gulli (France), Cartoonito (Italy), Boomerang (Turkey), and Tele-Quebec, TVO, Knowledge Kids (all in Canada) and Televisa (Mexico).

9 Story Entertainment secures sales for the new 16th season of the animated series Arthur (20×22), now in HD and digitally refreshed, with CBC (Canada), CBBC (UK), ABC (Australia) and Noga (Israel). 9 Story became producer and distributor of the popular series in a co-venture with WGBH Boston and PBS beginning with season 16. The series is now in HD and has been digitally refreshed. The Arthur animated series is based on the books by Marc Brown.

Paris-based indie production company Studio Hari names Classic Media to serve as the worldwide represented (excluding France and French speaking countries) across all media for its 3D CGI animated series The Owl & Co. (78×7). Targeted to kids 6+, The Owl & Co. is co-produced by Studio Hari and French public TV channel, France 3. In a forest filled with ruthless animals, this little pink owl is faced with the daily challenge of just trying to stay in one piece. The original series featured 52×1 episodes, followed by four TV specials based on the series that premiered last year. The all new The Owl & Co. series (78×7) will make their on-air debut in 2013.

Super RTL (SRTL, Germany) acquires the first two seasons of Guru Studio‘s preschool animated series Justin Time. SRTL will debut the new series across Germany and German-speaking territories beginning December 2012. Justin Time premiered in the US in spring 2012 on PBS’ Sprout. In addition to its new partnership with SRTL, Guru Studio has inked deals for season 1 and 2 of Justin Time with the UK’s Pop TV for its Tiny Pop preschool channel aimed, and VRT (Belgium), both of which premiered the series premiered on last month. Other recent deals for Justin Time include: Disney Jr. Germany (also covering Austria and Switzerland) acquires season 2 of the series, which it will launch on March 1, 2013; ETV (Estonia) takes seasons 1 and 2 for premiere November 1, 2012.

Check out the Cynopsis Kids People Awards and nominate someone you know. The deadline is October 10, 2012. Click here for details.


Studio 100 Group appoints Sandra Vauthier-Cellier as Chief Brand Officer. Vauthier-Cellier will head up the development and execution of branding strategies worldwide to support the overall business and direction of the company. She will initially focus on Studio 100’s global brands Maya, Heidi, Vicky, Hotel 13 and Blinky Bill and will work across the entire Studio 100 Group worldwide. Based in Belgium, Studio 100 also has offices in the Netherlands, France, Germany, Hong Kong and Australia. Vauthier-Cellier worked for the last eight years in London for 4Kids Entertainment International & 4Sight Licensing Solutions International, of which the last six years she was Managing Director EMEA.

Nerd Corps Entertainment appoints Jillianne Reinseth as VP/Creative Affairs. In her new position Reinseth will oversee development of all original IP and co-productions for the company. To start, she will focus on Nerd Corps’ current development slate that includes the new original property, Endangered Species, which will be showcased at Mipcom, along with two additional new kids properties. Reinseth has worked with some of the top companies and talent in the kid industry, such as Disney, Nickelodeon, Studio B and Chorion. Her development credits include such hit properties as Kid vs. Kat, Martha Speaks, Make Way for Noddy, Kim Possible, Lilo & Stitch, W.I.T.C.H., The Fairly OddParents and Famous Five.


During Q3 2012, Disney Channel ranks as the top cable TV network in Total Day in Total Viewers for the first time in the network’s history. The 3Q 2012 was also good to Disney XD, which delivered its best ever quarter in primetime (including in its 10 years as Toon Disney) among K2-11 (252,000), K6-11 (203,000), Tweens 9-14 (178,000) and Total Viewers (432,000).

Q3 2012 now stands as The Hub TV Network‘s best quarter in its history among K2-11 and K6-11 in two day parts:

– In Total Day, The Hub delivered K2-11 (55,000) and K6-11 (28,000) a year-to-year increase of +62% and +40% respectively.
– In Primetime, the network delivered K2-11 (40,000) and K6-11 (31,000), up by +43% and +29% respectively.

Sprout, the 24-hour preschool channel, also had its best quarter ever in Q3 2012 delivering increases among K2-5 (+31%), K2-11 (+30%) and Women 18-49 (+24%).

Nickelodeon’s premiered its new CG animated Teenage Mutant Ninja Turtle series on Saturday, September 29 at 11a, making it the top show of the week with K2-11 (2.1 million) and Boys 6-11 (837,000) on all TV. The debut was also the week’s top basic cable show among Total Viewers 2+ (3.9 million). Additionally, the new series also marks a rating high for Nickelodeon with Boys 2-11 (1.3 million), and was the network’s highest-rated animated series premiere since 2009.

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/27-9/30/12 :
Total Day     (000)   Primetime      (000)
DSNY* :        822     DSNY* :        1223
NICK° :         788     NICK JR°°:       517
CARTOON:     467     NAN** :          298
NICK JR°°:     324     DXD:              228
DXD:            164     ADSM** :       206
NAN** :       164     ESPN:             128
ADSM** :      155     NICKTOONS:   121
SPROUT***:    84     SPROUT***:  115
ESPN:             48     MTV:              68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/27-9/30/12 :
Total Day     (000)  Primetime      (000)
DSNY* :        544     DSNY* :         941
NICK° :         427     NICK JR°°:      645
CARTOON:     307     NAN** :         219
DXD:            129     DXD:              186
NAN** :       122     ADSM** :       137
ADSM**:      111     NICKTOONS:     85
NICK JR°°:     64     ESPN:              75
TEENNICK:     31     MTV:               44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/27-9/30/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         472     DSNY* :        807
NICK° :          317     NAN** :        262
NAN** :         366     ADSM** :      228
CARTOON:      258     DXD:             167
ADSM** :      211     MTV:             130
DXD:             118     ESPN:             84
MTV:              68     ANIMAL PLANET:   70
TEENNICK:       47     NICKTOONS:    60
NICKTOONS:    44     COMEDY:         56
ESPN:             34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 29, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 1096; K6-11 731; TWEENS 9-14 537
DISNEY CHANNEL:          K2-11   934; K6-11 682; TWEENS 9-14 555
CARTOON NETWORK** : K2-11   521; K6-11 339; TWEENS 9-14 326
DISNEY XD:                  K2-11   246; K6-11 189; TWEENS 9-14 180
NICKTOONS:                 K2-11    81; K6-11   58; TWEENS 9-14   53
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 30, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 987; K6-11 698; TWEENS 9-14 543
NICKELODEON° :            K2-11 822; K6-11 521; TWEENS 9-14 386
CARTOON NETWORK** : K2-11 443; K6-11 312; TWEENS 9-14 275
DISNEY XD:                   K2-11 194; K6-11 156; TWEENS 9-14 143
NICKTOONS:                  K2-11   88; K6-11   61; TWEENS 9-14   56
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 1, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 860; K6-11 502; TWEENS 9-14 399
NICKELODEON° :            K2-11 705; K6-11 295; TWEENS 9-14 209
CARTOON NETWORK** :  K2-11 422; K6-11 284; TWEENS 9-14 256
DISNEY XD:                   K2-11 156; K6-11 123; TWEENS 9-14 130
NICKTOONS:                  K2-11   89; K6-11   61; TWEENS 9-14   40
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis: Kids! — Register for tomorrow’s Webinar!
Tomorrow, October 4, 2012  || 1:30  3:00pm ET

Digital & Social Media Strategies for Kids TV: 
How To Attract & Engage Kids and Tweens

Get the latest insights and tactics on how to leverage social media and other digital platforms to increase engagement with the sometimes fickle and elusive Generation Z: kids and tweens 15 and younger. 

Register Now.

Answer to Our Last Trivia Question: Whose job is to defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world? G.I. Joe. Kudos to: Meredith Rusu-Scholastic/NY; Joel Maxwell/NY; David Stern-BARD Entertainment/NYC; Brad Stern-Mobileye, Inc./Jericho, NY; Woody Browne-Building Q; Squirrel Rippley-Dark Horse Media/Tucson; Lou Fazio-The Hub/Burbank; Matthew C. Bergeron-Disney Channels Worldwide/Burbank; Kelly Sorensen-Starcom LA/ North Hollywood; Michael Ross-Threshold Animation Studios/Santa Monica; Virginie Richard-TVA Films-Montreal.

Today’s Trivia Question: Who owned the large mangy dog, Precious Pupp? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]