Wednesday, October 30th, 2013

Cynopsis: Sports
10.30.13

Good morning. It’s Wednesday, October 30, 2013, and this is your first early morning Sports briefing. 

The World Series continues to drive FOX Sports. Game 5 delivered the network with a 8.9/14 national household rating with 14.4 million viewers, according to fast nationals from Nielsen. The nail biter that gave the Red Sox a 3-2 lead in the series was up 1% over the last World Series Game 5, which took place in 2011. Through five games, the 2013 World Series on FOX is averaging an 8.5/14 and 14.1 million viewers for a 12% spike over last year’s World Series (7.6/12, 12.7 million viewers), and ranks as the highest-rated World Series since the New York Yankees met the Philadelphia Phillies in 2009.

On the Air

Continuing our ratings rewind… Up against the World Series, ESPN’s Monday Night Football telecast may not have outscored the game but did manage to snag some of the key male demos, and took the night among males 18-49. Overall, the Seahawks/Rams telecast delivered a 6.7 rating, for an average of 10,762,000 viewers according to Nielsen. Through eight weeks and nine games, ESPN’s MNF is averaging an 8.3 US rating and 13,065,000 viewers in 2013.

NBC reports that Sunday Night Football drew 16.9 million viewers for the network while also up against the World Series. While that is down from the season average of 22.1 million viewers for the franchise, it did top World Series viewership that evening, with Game 4 earning 16 million viewers.

Meanwhile, ABC’s Saturday Night Football telecast pitting Ohio State and Penn State on October 26 ranked as the most-viewed college football game of the week across all cable and broadcast networks, according to Nielsen. The Big Ten matchup averaged 4,059,000 viewers and a 2.5 household score. ESPN2 saw its most-viewed game of the 2013 season on Saturday, averaging 3,051,000 viewers and a 1.8 rating for South Carolina’s 27-24 win against Missouri. ESPN’s Saturday prime-time telecast of Oregon and UCLA ranked as the network’s most-viewed game of the day, generating 3,674,000 viewers and a 2.3 rating.

Saturday’s wild finish to Game Three of the 2013 World Series handed MLB Network with its most-watched Postseason edition of MLB Tonight ever, delivering an average of 235,000 viewers tuning in after the game to the coverage live from Busch Stadium in St. Louis.

NBCSN announced that the network will deliver national coverage of two MLS Cup Playoff matches with the Western and Eastern Conference Knockout Round. Today at 10:30p on NBCSN will see Clint Dempsey and the Seattle Sounders FC host the Colorado Rapids, while tomorrow at 8:30p will see the Montreal Impact visit the Houston Dynamo. For the Knockout Round, NBCSN will simulcast local feeds from NBC affiliate KONG-TV in Seattle for the Sounders/Rapids match and CSN-Houston for the Dynamo/Impact game.

Universal Sports Network premieres Countdown to Sochi tonight at 8p. The weekly series will showcase the most compelling stories leading up to the 2014 Sochi Games in a span of 15-weeks on Wednesday nights. Wednesday’s premiere episode features alpine skier and two-time Olympian and World Cup gold medalist, Steven Nyman and U.S. Figure Skating men’s champion Max Aaron.

Believe it or not, the UFC is celebrating 20 years. To commemorate the occasion, FOX Sports 1 lined up a new two-hour documentary dubbed Fighting for a Generation: 20 Years of the UFC. The special will air on the channel on Tuesday, Nov. 5 at 9p and showcase “the rise of the organization, from early days of dealing with political pressure and financial hardship, to successfully building a worldwide brand.” More than 60 interviews from past and present owners, fighters, celebrities and politicians, were conducted over a four-month period for the program.

ESPN locked in Jon Barry to a multi-year deal to serve as the lead analyst for NBA on ESPN Radio. Barry will work on more than 40 regular-season and playoff broadcasts this season. Meanwhile, Kevin Calabro, who has called NBA games on ESPN Radio since 2008, returns as the play-by-play voice and will partner with Barry throughout the season. ESPN also reached an agreement with Stan Van Gundy to join ESPN Radio’s NBA coverage team where he will serve as a game analyst for 10 broadcasts during the 2013-14 NBA regular season. In addition, Van Gundy will continue to serve as one of the rotating guest hosts on the Miami-based The Dan Le Batard Show.

Sirius XM Radio announced today that Duke’s Mike Krzyzewski will return to the company to host a ninth season of his weekly SiriusXM show, Basketball and Beyond with Coach K. A new episode debuts tomorrow at 6p on SiriusXM College Sports Nation where he will welcome Rick Pitino.


 A CYNOPSIS MESSAGE


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | November 12, 2013 | Noon – 2:00 p.m.

A few of the categories that will be awarded are…
Connected TV Platform, Daily Series, Digital Consumer Brand, Digital Studio/Production Company, Digital Television Group,
Digital Video Technology Platform, Multiplatform Marketing Campaign and more…

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483


Sponsorship & Promotion

The NBA renewed its partnerships with Sears and Under Armour, Inc. The Sears brand is set to return as the title sponsor of Shooting Stars at NBA All-Star, while Under Armour will continue to work with the NBA to grow its line of basketball footwear. As part of the partnership, Under Armour’s endorsers, which include the likes of Stephen Curry and Kemba Walker, will be featured in their NBA uniforms to promote its basketball footwear brand in national marketing campaigns and at retail.
 
Tiger Woods is parting ways with the EA brand. The gaming company announced the end of its 15-year relationship with Woods, which will obviously put an end to the Tiger Woods PGA Tour line of video games.

Digital & Technology

NBCOlympics.com re-launched yesterday to mark the 100 day countdown before the Sochi Winter Games. The site will offer live streaming coverage of all Winter Games competition for the first time, as well as event rewinds and extensive video highlights. According to the company, “the new iteration of the site has a state-of-the-art design to maximize user consumption. It will provide comprehensive coverage of all 15 sports, results, and schedules as well as athlete bios and news leading up to and during the Sochi Olympics.”

NBC Sports Live Extra will start live streaming NBCSN’s The Dan Patrick Show today to participating cable, satellite and telco providers. The move marks the first NBCSN original program to join NBC Sports and NBCSN live-event programming in NBC Sports Live Extra’s live streaming portfolio.

beIN SPORT announced that the network captured the top spot on Nielsen SocialGuide’s Twitter TV Rankings for its coverage of El Clasico, pitting rivals Barcelona and Real Madrid. The game saw 816,810 Tweets (with 29% share rate) via 229,050 unique authors.

MLB Advanced Media’s app MLB.com At Bat passed the 10 million download threshold for the first time in a single season. Its previous record was 6.7 million downloads set in 2012. With 60 percent of At Bat 13 subscribers opening the app every day, fans also will eclipse one billion app starts this season.

A Quick Plug: CEO Larry Lieberman of video chatroom app, OoVoo, spoke with Cynopsis about the power of social media when it comes to marketing. “Social media genuinely offers superior targeting and engagement,” he said. “I have no doubt predicting in the future that ultimately brand dependence upon social media will grow far larger than their reliance upon sports marketing and other lifestyle marketing.” Hear more from Lieberman on our “Social Media & The Second Screen” panel at the Cynopsis Measurement Summit on Nov. 13 in New York City. Sign up at http://www.cynopsisdigitalsummit.com.
 
The Main Event

Can the Red Sox close it out? World Series on FOX at 8p.


 A CYNOPSIS MESSAGE


**2 WEEKS AWAY**
Cynopsis Digital’s Video Measurement Summit
Monetizing Cross-Platform Video

November 13 | Grand Hyatt, NY | 8:30am-4:00pm

More info + registration: http://www.cynopsisdigitalsummit.com

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)



ON THIS DAY in 1974: Muhammad Ali takes down George Foreman to win the Rumble in the Jungle and the Heavyweight Championship.

In The Know: Who played Minnesota Fats in The Hustler? (Hint: It was not Paul Newman.) (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Before moving to the Verizon (MCI) Center, the Washington Capitals and Wizards played at what venue? Answer: The Capital Centre (aka US Airways Arena). Kudos: Joe Isabella-WCBS-TV/NY; Michael Ritz-BucStar Consulting/NY; Michael A. Newman-Scout Sports and Entertainment/NY; Joe Schaefer-ZUUS Media/NY; Rich Dubroff-CSNBaltimore.com/Baltimore; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Deprey-Discovery Communications/Silver Spring; Bob Eisenstaedt-Granite Springs Productions/Tampa; Dave Newman-Chicago Sun-Times Media/Chicago; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA; Alan Perris-The Television Academy/North Hollywood.


 A CYNOPSIS MESSAGE


**Cynopsis Webinar Just Announced**

Leveraging Social Media to Drive Tune-In and Ratings

One of the hottest topics in media today is the effect of social media on television ratings. Nielsen released research this summer that said the volume of tweets affects live TV ratings 29% of the time – and that number is only expected to rise.

| NOV. 21 |1:30PM – 3:00PM EST | REGISTER NOW |



Later — Chris
Chris Pursell for Cynopsis | Sports
10.30.13

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