Wednesday, October 27th, 2010


Cynopsis: Kids!
10/27/10

Good morning. It’s Wednesday, October 27, 2010, and this is your first early morning Kids briefing.

Beginning today in India, Disney Channel‘s programming content is available to mobile consumers under a new deal with Apalya TV, a content aggregator for mobile TV services.  This marks the first time that Disney Channel’s long-form content will be available across India to mobile and data card users.  Consumers with a GPRS connection can download the mobile TV application of their operator from the mobile-enabled WAP sites of their respective service providers and will get Disney Channel as a part of basic package. Disney Channel is also available as a standalone premium channel on the mobile TV service of various mobile and data card operators. Apalya TV services are available via mobile networks including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash, and Reliance Net Connect among others.

NEW PRODUCTION & DEVELOPMENT

Warner Bros. acquires a pitch from Kevin and Dan Hagerman (Lego movie) for a mixed live-action and CGI animated movie that focuses on the inner workings of life at the ACME warehouse  best known as where the Looney Tunes cartoons get all their various supplies, per Heat Vision.  The Hagerman brothers have been developing the concept with the help of producers Dan Lin and Roy Lee.  The Looney Tunes characters will not be featured in the movie, but lots of the crazy ACME devices will be.  The look of the movie is described as being like the Amblin movies of the 1980s or in the vain of the Men in Black movie.

Zack Galifianakis joins the cast of the upcoming Muppet movie, The Muppets (working title), per an interview on E! Online.  Seems that Galifianakis will shoot for a few days, indicating it might be a cameo role.  The new untitled Muppet movie cast already includes Jason Segel, who also co-wrote the screenplay, and Amy Adams, Rashida Jones and Chris Cooper.

MORE KIDS STUFF

SpongeBob SquarePants sets off on a mystery adventure to retrieve the Krabby Patty recipe from its safe place for Mr. Krabs in the new half-hour special, Mystery with a Twistery, debuting Thursday, November at 8p on Nickelodeon.

Picture Box Distribution, a Canadian-based distributor of kid’s programming, picks up the sales rights to Go Figure (52×1), a new preschool 2D animated short-form series that is currently in development.  Produced by Colombia-based 4direcciones, Go Figure is based on a Latin American board book series, which helps preschoolers work on their concentration and analytic skills.  Under the deal Picture Box takes all media rights for the property outside of Latin America, and will be seeking to ink TV deals, as well as digital media partners.

Former Vice President Al Gore is set to host a live interactive online town hall, entitled Math, Science and the Future of our Nation, which will be carried online by Time Warner Cable, as part of its Connect a Million Minds (CAMM) that aims to connect young people to ideas, people and opportunities to pursue careers in science, technology, engineering and math (STEM).  Set for November 17 at 12p, this live town hall forum will connect kids around the world to noted scientists and inventors including the remarkable Dean Kamen ( www.dekaresearch.com/founder.shtml , www.usfirst.org ) and the amazing astronaut Sally Ride ( www.sallyridescience.com, www.jsc.nasa.gov/Bios/htmlbios/ride-sk.html ).  For more information about viewing party locations and other ways to view and take part in the event go to connectamillionminds.com ( www.connectamillionminds.com ).


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Exploring the latest research on viewing patterns and evolving media preferences of specific
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MARKETING/LICENSING

This week marks Disney Interactive Studios release of Disney Channel All Star Party exclusively for the Nintendo Wii.  The game allows players to explore and interactive with characters from Disney Channel shows and TV movies.  As many as four players can play as their favorite characters or unlock their own Mii character and compete in 30+ games based on the network’s shows and movie, such as Camp Rock 2: The Final Jam Water Balloon Blast, Jonas L.A. Ping-Pong Hits and Phineas and Ferb Gnome Shuffle.  Players can also participate in active and social gameplay in a variety of games, as well as keep track of their high scores and unlock mini-games.

Spain-based Martomagic inks a deal with Jonic Distribution North America (JDNA) for the exclusive distribution of the new line of Gogo’s Crazy Bones collectible toys across North America.  Produced by Magic Box International and PPI Worldwide Group, Gogo’s Crazy Bones is a Bulldog Licensing property owned by Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the North American licensing agent for the brand.  The effort will feature a multi-million dollar TV advertising campaign, as well as a sampling program that will include 5 million packs of Gog’s handed out to fans.

EXECUTIVE MOVES

Adam Shavulsky is appointed CEO of Live Music Guide ( www.livemusicguide.com ), a resource for music news, reviews and live music performances. 

RATINGS

Nickelodeon‘s premiere of its Halloween-themed TV movie, The Boy Who Cried Werewolf, on Saturday, October 23, 2010, at 8-10p, was basic cable’s top show of the night with 5.8 million Total Viewers 2+, and was the top broadcast and basic cable program of the week among K2-11 (2.9 million), K6-11 (2.3 million) and Tweens 9-14 (2.0 million).  The two-hour comedic movie with a sci-fi twist stars Vitoria Justice and Brooke Shields.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/18-10/24/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1220    DSNY*:             1289
DSNY*:             814    CARTOON:          829
CARTOON:         573    NAN**:              652
NAN**:             386    NICK JR*:           539
NICK JR*:          369    DXD:                  198
ADSM**:           235    NICKTOONS:       176
DXD:                 138    ESPN:                 119
NICKTOONS:        89    MTV:                  107
MTV:                    51    BET:                    77
ESPN:                  50    DISCOVERY:         63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/18-10/24/10 :
Total Day      (000)   Primetime       (000)
NICK°:             641    DSNY*:               982
DSNY*:            508    CARTOON:           552
CARTOON:        359    NAN**:               483
NAN**:             288    DXD:                  141
ADSM**:           132    NICKTOONS:       132
DXD:                 100    NICK JR*:           126
NICK JR*:            71    ESPN:                  66
NICKTOONS:        67    TEENNICK:           50
TEENNICK:           37    MTV:                    50
ESPN:                  29    BET:                     46
                                   DISCOVERY:         46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/18-10/24/10 :
Total Day      (000)   Primetime       (000)
NICK°:            470    DSNY*:                847
DSNY*:           451    NAN**:                565
NAN**:           386    CARTOON:            425
CARTOON:       254    MTV:                    144
ADSM**:         168    DXD:                    108
DXD:                75    COMEDY:                98
MTV:                70    BET:                       88
TEENNICK:        52    ESPN:                    86
NICKTOONS:     50    NICKTOONS:          84
ESPN:               41    TEENNICK:             76
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1566; K6-11 1066; TWEENS 9-14 794
DISNEY CHANNEL:     K2-11 1195; K6-11   769; TWEENS 9-14 626
CARTOON NETWORK: K2-11   758; K6-11   484; TWEENS 9-14 340
DISNEY XD:               K2-11   240; K6-11   187; TWEENS 9-14 137
NICKTOONS:              K2-11   122; K6-11     90; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1404; K6-11 997; TWEENS 9-14 718
DISNEY CHANNEL:     K2-11 1125; K6-11 756; TWEENS 9-14 656
CARTOON NETWORK: K2-11   693; K6-11 460; TWEENS 9-14 328
DISNEY XD:               K2-11   155; K6-11 114; TWEENS 9-14   90
NICKTOONS:              K2-11   110; K6-11   78; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1177; K6-11 464; TWEENS 9-14 330
DISNEY CHANNEL:     K2-11   784; K6-11 458; TWEENS 9-14 392
CARTOON NETWORK: K2-11   540; K6-11 330; TWEENS 9-14 244
DISNEY XD:               K2-11   168; K6-11 113; TWEENS 9-14   93
NICKTOONS:              K2-11     88; K6-11   62; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data



Answer to Yesterday’s Trivia:   This animated series featured the voice of Kelsey Grammer, and first appeared as flash animation webisodes on mediatrip.com (a site which no longer exists).  What was the show?  GARY THE RAT  Kudos to: Joe/NY; Richard Quan-Butler Shine Stern/San Francisco; Lee Williams-Boomstone Animation/Ottawa

Today’s Trivia Question:   Who can “see the future, but she can’t quite see what’s coming next.”?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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10.27.10

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SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: seth@sethmad.com (10/28)

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