Good morning. It’s Wednesday, October 27, 2010, and this is your first early morning Kids briefing.
Beginning today in India, Disney Channel‘s programming content is available to mobile consumers under a new deal with Apalya TV, a content aggregator for mobile TV services. This marks the first time that Disney Channel’s long-form content will be available across India to mobile and data card users. Consumers with a GPRS connection can download the mobile TV application of their operator from the mobile-enabled WAP sites of their respective service providers and will get Disney Channel as a part of basic package. Disney Channel is also available as a standalone premium channel on the mobile TV service of various mobile and data card operators. Apalya TV services are available via mobile networks including Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash, and Reliance Net Connect among others.
Warner Bros. acquires a pitch from Kevin and Dan Hagerman (Lego movie) for a mixed live-action and CGI animated movie that focuses on the inner workings of life at the ACME warehouse best known as where the Looney Tunes cartoons get all their various supplies, per Heat Vision. The Hagerman brothers have been developing the concept with the help of producers Dan Lin and Roy Lee. The Looney Tunes characters will not be featured in the movie, but lots of the crazy ACME devices will be. The look of the movie is described as being like the Amblin movies of the 1980s or in the vain of the Men in Black movie.
Zack Galifianakis joins the cast of the upcoming Muppet movie, The Muppets (working title), per an interview on E! Online. Seems that Galifianakis will shoot for a few days, indicating it might be a cameo role. The new untitled Muppet movie cast already includes Jason Segel, who also co-wrote the screenplay, and Amy Adams, Rashida Jones and Chris Cooper.
SpongeBob SquarePants sets off on a mystery adventure to retrieve the Krabby Patty recipe from its safe place for Mr. Krabs in the new half-hour special, Mystery with a Twistery, debuting Thursday, November at 8p on Nickelodeon.
Picture Box Distribution, a Canadian-based distributor of kid’s programming, picks up the sales rights to Go Figure (52×1), a new preschool 2D animated short-form series that is currently in development. Produced by Colombia-based 4direcciones, Go Figure is based on a Latin American board book series, which helps preschoolers work on their concentration and analytic skills. Under the deal Picture Box takes all media rights for the property outside of Latin America, and will be seeking to ink TV deals, as well as digital media partners.
Former Vice President Al Gore is set to host a live interactive online town hall, entitled Math, Science and the Future of our Nation, which will be carried online by Time Warner Cable, as part of its Connect a Million Minds (CAMM) that aims to connect young people to ideas, people and opportunities to pursue careers in science, technology, engineering and math (STEM). Set for November 17 at 12p, this live town hall forum will connect kids around the world to noted scientists and inventors including the remarkable Dean Kamen ( www.dekaresearch.com/founder.shtml , www.usfirst.org ) and the amazing astronaut Sally Ride ( www.sallyridescience.com, www.jsc.nasa.gov/Bios/htmlbios/ride-sk.html ). For more information about viewing party locations and other ways to view and take part in the event go to connectamillionminds.com ( www.connectamillionminds.com ).
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Demographic Viewing Patterns Special Edition Series Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
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Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
Click to view specials on Kids, Tweens, & Teens, & Women
MARKETING/LICENSING This week marks Disney Interactive Studios release of Disney Channel All Star Party exclusively for the Nintendo Wii. The game allows players to explore and interactive with characters from Disney Channel shows and TV movies. As many as four players can play as their favorite characters or unlock their own Mii character and compete in 30+ games based on the network’s shows and movie, such as Camp Rock 2: The Final Jam Water Balloon Blast, Jonas L.A. Ping-Pong Hits and Phineas and Ferb Gnome Shuffle. Players can also participate in active and social gameplay in a variety of games, as well as keep track of their high scores and unlock mini-games.
Spain-based Martomagic inks a deal with Jonic Distribution North America (JDNA) for the exclusive distribution of the new line of Gogo’s Crazy Bones collectible toys across North America. Produced by Magic Box International and PPI Worldwide Group, Gogo’s Crazy Bones is a Bulldog Licensing property owned by Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the North American licensing agent for the brand. The effort will feature a multi-million dollar TV advertising campaign, as well as a sampling program that will include 5 million packs of Gog’s handed out to fans.
Adam Shavulsky is appointed CEO of Live Music Guide ( www.livemusicguide.com ), a resource for music news, reviews and live music performances.
Nickelodeon‘s premiere of its Halloween-themed TV movie, The Boy Who Cried Werewolf, on Saturday, October 23, 2010, at 8-10p, was basic cable’s top show of the night with 5.8 million Total Viewers 2+, and was the top broadcast and basic cable program of the week among K2-11 (2.9 million), K6-11 (2.3 million) and Tweens 9-14 (2.0 million). The two-hour comedic movie with a sci-fi twist stars Vitoria Justice and Brooke Shields.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/18-10/24/10 :
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/18-10/24/10 :
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/18-10/24/10 :
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 23, 2010, 6am-11pm, ranked by K2-11:
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 24, 2010, 6am-11pm, ranked by K2-11:
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 25, 2010, 6am-11pm, ranked by K2-11:
Answer to Yesterday’s Trivia: This animated series featured the voice of Kelsey Grammer, and first appeared as flash animation webisodes on mediatrip.com (a site which no longer exists). What was the show? GARY THE RAT Kudos to: Joe/NY; Richard Quan-Butler Shine Stern/San Francisco; Lee Williams-Boomstone Animation/Ottawa
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JOB OPENING: ADMIN ASST/COORDINATOR/WME/LA: Directly support Research Dept activity. Strong organizational, phone and client servicing required. Software intensive. Apply: email@example.com (11/2)
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JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. www.disneycareers.com Req 269593 (10/30)
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SITUATION WANTED: FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: firstname.lastname@example.org (10/28)
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