Wednesday, October 23rd, 2013

Cynopsis: Kids!
10.23.13

Good morning. It’s Wednesday, October 23, 2013, and this is your first early morning briefing.

TODAY’S TOP NEWS

EXCLUSVIVE: Netflix continues to woo the kids and family market with the launch this week of BabyFirst content. CynKids has learned the streaming service will offer BabyFirst’s VOD programming including fan favorites Harry the Bunny, Numbers Around the Globe, Color Crew and Rainbow Horse. The Netflix deal dovetails with BabyFirst’s transformation in the U.S. from a subscription-based service to an ad-supported network. The network has signed its first batch of advertisers and is expanding its on-demand strategy in an effort to introduce the channel’s content to the widest possible viewing audience. “We are delighted to launch with Netflix and have this significant opportunity to engage with their vast subscriber base and introduce families to our unique child development content,” BabyFirst CEO Guy Oranim tells us.

MORE HALLOWEEN TREATS

Our Halloween goody bag is overflowing. Here are some more programming treats:

PBS Kids is indulging in plenty of Halloween fun, including the new one-hour special Curious George: A Halloween Boo Fest. The special, which premieres Monday, Oct. 28, finds George unraveling the eerie mystery of No Noggin, a ghost that appears in the countryside each Halloween, intent on kicking the hats clean off the heads of trick-or-treaters. Also up from the network are new themed episodes of Thomas & Friends and Peg + Cat, plus encore presentations of Halloween episodes from fan favorite series, including Arthur, Caillou, Clifford The Big Red Dog, Word Girl and Daniel Tiger’s Neighborhood.

Disney Junior has been celebrating Halloween all month long with a bag-full of themed episodes of series including Sofia the First, Jake and the Never Land Pirates and Mickey Mouse Clubhouse, where Mickey’s legendary rival Mortimer Mouse recently made a special appearance in a 45-minute superhero-themed episode. The network is also extending the fun to its shortform series Minnie’s Bow-Toons. Additionally, families can check out DisneyJunior.com/Halloween to upload videos of their child explaining and acting out what he or she wants to be for Halloween for a chance to be shown on air. The videos will be selected at random and will be shown every Friday on Disney Channel and Disney Junior throughout the month of October.

PROGRAMMING PICKS

PBS Kids is bolstering its series Arthur and Martha Speaks this fall with new episodes plus a new collection of free digital storybooks. Starting Monday, Nov. 11, 2013, both series will premiere new episodes featuring guest voice actors Alan Cumming and Kenan Thompson, respectively. It’s the 17th season for Arthur. The adventures continue online with a new series of Martha Speaks interactive nonfiction books, Martha’s True Stories. Designed for kids ages 4-7, the interactive books support vocabulary development.

PRODUCTION NOTES

Disney XD ordered up the animated comedy series Penn Zero: Part-Time Hero. The show is about a boy who has to juggle hero duties with school and everyday life. The net is planning a fall 2014 premiere.

MORE KIDS NEWS

Comic book developer IDW Publishing is launching IDW Entertainment, to fund and develop television properties based on the company’s extensive catalog.  Entertainment industry veteran David Ozer will serve as president of the new division. Ozer’s background includes exec roles at Sonar Entertainment, Starz Media/IDT Entertainment and DIC Entertainment.

What do you get when you take a busload of kids who think they’re on a field trip to examine trees and instead pull up to a mega Toys R Us store? The answer is the retail chain’s new “prankvertising” holiday ad campaign, which launches this week. AdWeek reports the TV commercials contain the hashtag #WishinAccomplished, which links to related video ads on Facebook, Twitter and other social channels, plus digital ads on websites including MSN.com, YouTube and Yahoo, and social games such as Angry Birds.

Big Tent Entertainment, Mercis bv and 6Sales entered a deal with NY-based The Orchard, to distribute the upcoming full-length feature film Miffy The Movie. The deal includes theatrical, VOD and DVD in North America and the U.K. The partnership also includes development and operation of a new English Miffy YouTube Channel to feature the entire library of Miffy TV eps, along with music and other content.

HIT Entertainment and Fisher-Price are teaming with the Minnesota Children’s Museum to develop a Thomas & Friends traveling exhibit focusing on STEM concepts and development of 21st century skills. The exhibit debuts at the Minnesota museum next summer and will then embark on a 10-year tour.

Looking to make a fashion statement? A new men’s T-shirt inspired by Nickelodeon’s Teenage Mutant Ninja Turtles: Out of the Shadows game is now available exclusively through retailer Hot Topic. This marks Nick’s first-ever video game collaboration with a national specialty apparel retailer.

DIGITAL UPDATE

How did Dane Boedigheimer develop Annoying Orange and land a deal with Cartoon Network? How is Peanuts using all-new digital shorts to endear the brand to a new generation and build buzz for the 2015 Peanuts feature film? What kind of content is Yummico creating? And what kind of content is Toon Goggles looking to add to its growing roster? Find out the answers to these questions and more at the Nov. 12 CynKids webinar “Developing & Distributing Kids Content in the Digital Age.” Register here http://www.cynopsis.com/webinars/developing-and-distributing-kids-content/

Speaking of Yummico, the company is teaming with Sprout and DHX Media to develop and produce original 11-minute interactive appisodes of new yummico series Edison the Invention Detective. The series chronicles the adventures of Edison, a girl inventor who loves to solve mysteries accompanied by her homemade robotic sidekick Eureka. It focuses on simple engineering and teaching kids how to think, not what to think. First appisodes will drop as free downloads for iOS and Android next spring.

Oregon Scientific launched the MEEP! X2 a wifi-enabled tablet featuring a shock and splash-proof design, Android 4.2 OS, Bluetooth 4.0 technology, parental controls both on the tablet and online and two built-in cameras. The tablet, available exclusively at Toys R Us stores, comes preloaded with 50-plus games, apps, e-books and music, plus access to 800 apps in the MEEP! Store

In three weeks, we’ll announce the finalists for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today: http://www.cynopsisdigitalsummit.com/model-d-awards/

GAMES & APPS

Online video platform Kidobi and Simon & Schuster are introducing the Ready-to-Read Recommendation app, which provides recommendations for early readers ages 3-8. The app analyzes the child’s age, interests and reading level, then helps parents find books that suit their child’s reading level.

As part of the ongoing 30th anniversary Fraggle Rock celebration, the Jim Henson Co. is partnering with PlayTales on the creation of the Fraggle Rock Music Maker app, inspired by the unique musical characteristics associated with the series.

Nokia’s first tablet, the Lumina 2520, is launching with some Dragon power. DreamWorks Animation and Nokia are jointly launching Dragons Adventure, a GPS-powered augmented reality app for the tablet and on Windows 8 phones. The app combines Nokia’s Here Maps and LiveSight Augmented reality and content based on DreamWorks’ How To Train Your Dragon franchise.


 A CYNOPSIS MESSAGE


Cynopsis Digital Awards: LESS THAN 3 WEEKS AWAY!

November 12, 2013 | 12:00 – 2:00 p.m. | Grand Hyatt, NY

An extraordinary group of finalists will be honored at this inaugural event!

Preview the list of finalists and register before seats sell out!
http://www.cynopsisdigitalsummit.com/model-d-awards/.


LICENSING NEWS

Big Tent Entertainment is expanding with the addition of new licensing agents across the globe. They are: E-all Entertainment (Brazil), Lisans Medya (Turkey), Copyright Licensing (Middle East), License Inc. (Mexico) and Early Bird (Scandinavia).

Marvel Entertainment and Disney Consumer Products are expanding the retail buzz for The Avengers franchise as they ready robust merchandising programs anchored by upcoming hotly anticipated films hugely-anticipated films Marvel’s Thor: The Dark World, hitting theaters Nov. 8, and Marvel’s Captain America: The Winter Soldier, in theaters April 4, 2014. Thor has consumer products support from 75 licensees including Hasbro, Disguise and Funko; and the companies have amassed 125 partners for the Captain America brand including Hasbro, Lego, Hallmark and Under Armour. The franchise will continue to build for the release of Marvel’s Avengers: Age of Ultron in summer 2015.

Sweet new deal for preschool series Everything’s Rosie. Nestle signed with producer/licensor V&S Entertainment to make themed Easter chocolates in the U.K.

Nerd Corps Entertainment and licensing agent Discovery Media notched several deals for Nerd’s action property Slugterra including with Gedis S.R.L. in Italy, where a new toy line will bow from JAKKS Pacific in 2014. Other new partners are Panini (Latin America), Apps Ministry (Russia), Istanbul Lisans (Turkey), Noga (Israel) and David Gresham Records (South Africa).

INTERNATIONAL RELATIONS

Cartoon Network is taking its popular iOS CN Watch and Play app to several key Asia Pacific markets. Using the app, kids can simultaneously watch video from their favorite animation TV series and play games from Cartoon Network’s website. The app also provides options for pay TV providers to customize an authenticated subscriber approach to second-screen viewing.

European children’s media company Planeta Junior sealed the deal for exclusive TV, home entertainment, on demand, merchandising and licensing rights for Studio 100 Media’s new CGI animated series Tashi. Delivery of the series, which targets 6-11-year-olds, is expected next fall.

Paris-based distributor PGS Entertainment now has international rights to a new animated series for kids ages 5-9 inspired by the Playmobil brand Super Four. The series, produced by Method Animation and Morgen Studios, marks the first time the 40-year-old children’s brand has come to television.

CYNKIDS SPOTLIGHT

Risky Business? Teens (ages 13-17) using Facebook can now post items publically, thanks to a relaxing of the social network’s long-standing privacy standards for its youngest users. The move jibes with Facebook’s thinly veiled plan to get more of its 1.2 billion users to share their posts, comments and photos publically. Shared information makes it easier for the company to convince advertisers and brands it is the best social medium to pedal goods and events to consumers. The Federal Trade Commission is already looking into other proposed changes to Facebook’s privacy policies. Remains to be seen whether this one will hold up.


 A CYNOPSIS MESSAGE


Cynopsis: Kids Webinar
Developing & Distributing Kids Content in the Digital Age
Tuesday * November 12, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids
Speakers
Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)
REGISTER NOW
.


TRIVIA

Answer to Last Week’s Trivia Question: What’s the name of the animal who starred in the Beatrix Potter book published the year after The Tale of Peter Rabbit, in 1903? Squirrel Nutkin. Kudos to: Lauren Camadeco, Silvergate Media, NY.

Today’s Trivia Question: Aside from George, who’s the only regularly recurring character in the original Curious George adventures? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Oct. 14-20, 2013

K2-11 Total Programming Day

NETWORK

RATING

000s

NICK

2.8

915

DSNY

2.5

807

DSJR

1.3

271

TOON

1.1

346

NKJR

0.8

207

NAN

0.7

241

DXD

0.6

176

SPRT

0.6

110

ADSM

0.4

138

NKTN

0.4

99

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

3.5

1148

DSJR

1.7

346

NAN

1.4

444

NKJR

1.1

293

DXD

0.8

241

FAM

0.7

215

SPRT

0.7

130

ADSM

0.6

209

A&E

0.4

119

BET

0.4

106

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

NICK

2.8

915

DSNY

2.7

870

DSJR

1.5

308

NAN

1.1

359

TOON

1.1

346

NKJR

1.0

266

DXD

0.7

193

SPRT

0.7

126

FAM

0.4

112

NKTN

0.4

94

K6-11 Total Programming Day

NETWORK

RATING

000s

DSNY

2.8

551

NICK

2.2

429

TOON

1.2

234

NAN

0.8

167

DXD

0.8

145

DSJR

0.5

64

ADSM

0.4

87

NKTN

0.4

59

FAM

0.3

61

NKJR

0.3

49

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.6

902

NAN

1.6

314

DXD

1.2

206

DSJR

0.8

98

ADSM

0.7

135

FAM

0.7

130

NKTN

0.5

73

A&E

0.4

71

AMC

0.4

71

NKJR

0.4

65

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.9

567

NICK

2.2

429

NAN

1.3

234

TOON

1.2

157

DXD

0.9

68

DSJR

0.5

61

NKJR

0.4

59

TNNK

0.4

57

NKTN

0.4

67

FAM

0.3

44

K9-14 Total Programming Day

NETWORK

RATING

000s

DSNY

2.5

504

NICK

1.4

285

TOON

1.0

208

NAN

0.9

191

ADSM

0.8

169

DXD

0.8

151

FAM

0.3

56

TNNK

0.3

55

NKTN

0.3

47

A&E

0.2

49

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK

RATING

000s

DSNY

4.1

834

NAN

1.5

311

DXD

1.2

213

ADSM

1.0

201

FAM

0.6

128

A&E

0.5

112

AMC

0.5

101

BET

0.5

98

USA

0.4

91

TBSC

0.4

80

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK

RATING

000s

DSNY

2.4

493

NICK

1.4

285

NAN

1.3

269

TOON

1.0

208

DXD

0.9

155

TNNK

0.4

69

FAM

0.3

61

AMC

0.3

45

NKTN

0.2

47

MTV

0.2

47

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live +7 Day blended with SD

K2-11  Top 10 Programs for the week of Oct. 14-20, 2013

DATE

PROGRAM

NETWORK

TIME

000s

10/14/2013

SpongeBob

NICK

7-7:30p

1823

10/19/2013

SpongeBob

NICK

10-10:30a

1781

10/15/2013

SpongeBob

NICK

6-6:30p

1707

10/19/2013

SpongeBob

NICK

9-9:30a

1706

10/18/2013

Jessie

DSNY

8:30-8:55p

1650

10/15/2013

SpongeBob

NICK

5:30-6p

1625

10/15/2013

SpongeBob

NICK

6:30-7p

1622

10/19/2013

SpongeBob

NICK

5-5:30p

1618

10/19/2013

SpongeBob

NICK

5:30-6p

1613

10/19/2013

Sanjay & Craig

NICK

10:30-11a

1604

K6-11  Top 10 Programs for the week of Oct. 14-20, 2013

DATE

PROGRAM

NETWORK

TIME

000s

10/18/2013

Jessie

DSNY

7:30-8p

1409

10/18/2013

A.N.T. Farm

DSNY

9-10:45a

1369

10/14/2013

SpongeBob

NICK

8-8:30p

1354

10/19/2013

SpongeBob

NICK

8-9:45p

1325

10/19/2013

Haunted Hathaways

NICK

8:30-8:55p

1245

10/19/2013

Liv and Maddie

DSNY

8-8:30p

1243

10/19/2013

SpongeBob

NICK

10-10:30a

1224

10/18/2013

Liv and Maddie

DSNY

10:30-11a

1169

10/19/2013

Sam & Cat

NICK

11:30-11:55a

1152

10/14/2013

Jessie

DSNY

7-7:30p

1132

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Oct. 18-20, 2013:

Gravity (Warner Bros.) PG-13 $31.3 million (weekend) $170.6 million (3-week cume)

Captain Phillips (Sony) PG-13 $17.3 million (weekend)  $52.3 million (2-week cume)

Cloudy With A Chance of Meatballs 2 (Sony Pictures) PG  $10.1 million (weekend) $93.1 million (4-week cume)

Insidious: Chapter 2 (FilmDistrict) PG-13  $1.5 million (weekend) $80.9 million (6-week cume)

Baggage Claim (Fox Searchlight) PG-13  $1.1 million (weekend)  $20 million (4-week cume)

I’m In Love With a Church Girl (High Top Releases) PG $1 million (weekend)  $1 million (1-week cume)

Pulling Strings (Lionsgate) PG $605,000 (weekend) $5.2 million (3-week cume)

Instructions Not Included (Lionsgate) PG-13  $515,000 (weekend) $43.5 million (8-week cume)

Despicable Me 2 (Universal) PG $483,875 (weekend) $363.7 million (16-week cume)

Lee Daniels The Butler (The Weinstein Co.) PG-13 $385,000 (weekend)  $114.3 million (10-week cume)


 A CYNOPSIS MESSAGE


**3 WEEKS AWAY**
Cynopsis Digital’s Video Measurement Summit
Monetizing Cross-Platform Video

November 13 | Grand Hyatt, NY | 8:30am-4:00pm

More info + registration: http://www.cynopsisdigitalsummit.com

Registration / Tickets: Pete Romas, 203.899.8483
Advertising / Sponsorships: Mike Farina, 203.218.6480
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)


Cheers — Cathy
Cathy@cynopsis.com for Cynopsis Kids!
10.23.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: rnakano@yume.com (10/30)

JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)

JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See heremedia.com/company/careers. Res/salary/work samples here (10/29) 

JOB OPENING: AD SALES COORD/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE careers@tv-one.tv (10/29)

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to heather@thefearlessgroup.com (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: resume@indemand.com (10/29)

JOB OPENING: PUBLICITY MGR/NICKELODEON/NYC: Mng/execute media relations activity nationwide for our Consumer Products & Digital Media & Interactive bus. BA. 5 yrs publicity exp req’d. Strong relationships w/nat’l/trade. Apply HERE (10/26)

JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: recruiting@uptv.com (10/26)

JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply HERE (10/26) 

JOB OPENING: HBO/FIXED-TERM-ANALYST, AUDIENCE RESEARCH w/benefits/NYC: tracks & reports performance of HBO/MAX programming. Proficient in Nielsen systems, including Galaxy, Explorer, NPower. Apply @ http://bit.ly/17tKoGg (10/26)

JOB OPENING: SR. DIR., SALES RESEARCH/NBCUniversal/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. Apply at http://bit.ly/H5qeMT (#12372BR). (10/26)

JOB OPENING: SUPERVISING PRODUCER/COMEDY CENTRAL/NYC: 7+ yrs of digital strategy exp/3yrs in mngmnt. Work w/team of strategists & producers developing and executing the multi-platform strategy & prgrmng. Apply HERE (10/26) 

JOB OPENING: MGR, CONSUMER PRODUCTS MKTG/Nickelodeon/NYC: Resp for dvlpmnt of Nickelodeon Consumer Products cross-category mktg plans in support of retail agnostic campaigns including: TV, Digital, Print, Social Media 5yrs mktg exp. Apply HERE (10/26)

JOB OPENING: RETAIL MARKETING MGR/Nickelodeon/NYC: Idea generation and strategizing marketing campaigns to support CP at retail, and work hand in hand with sales teams to drive revenue. 3-5 years experience in licensing. Apply HERE (10/26)

JOB OPENING: OPS INVENTORY MNGMNT, MGR/LA: Resp for plan’g & procurement of BD & DVD finished goods to meet or exceed timeline expectations in fulfillment of all catalog bus demands for N. America. Success w/Bus & Financial Ops. (FFE0002018) Apply: HERE (10/26) 

JOB OPENING: SR DIR SALES RSCH/NBCU/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. (#12372BR). Apply HERE (10/26)

JOB OPENING: MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: resume@indemand.com (10/25)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for advertisers/internal clients. Familiarity/knwldg of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: joann.rodriguez@univision.net (10/25)

JOB OPENING: DIGITAL AE/CNN/CHI: looking for seasoned Digital AE. 5-7 yrs sales exp req’d. Support CNN & CNNMoney. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE: erin.rogan@turner.com (10/25)

JOB OPENING: SR DIR/COMEDY CENTRAL/NYC: Dvlp innovative & insightful initiatives in on-air and digital brands in mktplace. 8+ yrs in related media rsrch- linear & non-linear exp is imperative. More info apply HERE (10/25)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (10/25)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. APPLY HERE (10/24)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

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SITUATION WANTED: ASSISTANT: I want to be your assistant. Please contact me, SarahCottell@gmail.com (10/30)

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