Wednesday, November 3rd, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, November 3, 2010, and this is your first early morning Kids briefing.

Mattel and MGA Entertainment will head back to court in their un-ending battle over the Bratz dolls, following a new ruling by a federal judge granting MGA’s appeal for a new trial on “all issues.”  Based on his review the 2008 trial, the new judge has vacated the verdicts and damages awarded in that trial, which includes the $100 million damages awarded to Mattel.  The judge found that the earlier rulings included a range of errors that were “central, significant, pervasive, and likely determinative of the outcome of all claims” in the 2008 trial.  The new trial date is set for January 11, 2011.  This summer an appeals court panel of three overturned a December 2008 order that awarded Mattel the rights to a lot of MGA’s Bratz dolls and related products.  Fast-forward to last month, when the US Court of Appeals in San Francisco turned down Mattel’s petition for that decision to be reheard and reviewed by a larger panel of judges.

The US Supreme Court heard oral arguments on Tuesday in the case of Schwarzenegger v. Entertainment Merchants Association (EMA), which challenges a 2005 California law that would bans the sale of violent video games to minors (those under 18).  The law has never been put into effect has yet to take effect, as rulings by lower federal courts have deemed it to be a violation of the First Amendment.  The court, which appears to be split on this topic (and not down traditional lines) will eventually decide whether video games are protected forms of artistic expression or are graphic depictions of violence that should be regulated and prohibited for sale or rental to minors.


Joining the voice-over cast of the new 3D, CG-animated feature film, Arthur Christmas, are James McAvoy, Hugh Laurie, Jim Broadbent, Bill Nighy, Imelda Staunton, and Ashley Jensen.  The family-targeted comedy is produced by Aardman Animations for Sony Pictures Animation, and is slated for release November 23, 2011.  Set on Christmas Eve, the movie answers the age-old question: “So how does Santa deliver all those presents in one night?” (the secret lies in Santa’s ‘ultra-high-tech operation’ beneath the North Pole). The movie also revolves around a comically dysfunctional family and Arthur (McAvoy) who has a mission that must be completed before Christmas morning.  Arthur Christmas is directed by Sarah Smith, with Barry Cook as Co-Director.  Smith also penned the screenplay with Peter Baynham.  Producer is Steve Pegram. The Production Designer on the feature is Evgeni Tomov.  Serving as Executive Producers are Carla Shelley, Peter Lord and David Sproxton. Michael Giacchino and Adam Cohen are the composers.


ABC Family joins in the Harry Potter TV programming stunts ahead of Warner Bros.‘ release of the second to last movie in the franchise, Harry Potter and the Deathly Hallows  Part 1 (November 19, 2010.  ABC will host a four-day Harry Potter weekend November 11-14, which includes all five previous Harry Potter movies and exclusive sneak peek at two clips from the new movie.  The on-air event begins with Harry Potter and the Sorcerer’s Stone on Thursday, November 11, during which the network will feature the first never-before-seen clip from the movie.  The second exclusive clip will debut on Friday, November 12, during Harry Potter and the Chamber of Secrets. The two scenes will then air throughout the Harry Potter weekend.

CBS unfurls its kid/family-targeted classic animated holiday special programming schedule for 2010:

  • Tuesday, November 30: Rudolph the Red-Nosed Reindeer (8-9p)
  • Saturday, December 11: Frosty the Snowman (8p); Frosty Returns (8:30p); The Flight Before Christmas (9-10p)
  • Friday, December 17: Yes, Virginia (8p)


Nickelodeon Consumer Products (NCP) and Simon & Schuster release the new book Dora the Explorer in World School Day Adventure, written by singer/songwriter Shakira released as part of Dora’s 10th anniversary celebration.   Available in English and Spanish, the title is the first jacketed hardcover Dora storybook ($16.99), and features an ‘animated’ version of Shakira.  A portion of the book’s proceeds will benefit The Barefoot Foundation, which is Shakira’s US-based non-profit organization that has a mission of making educational available to every child.

The Lego Group and NASA launch their new partnership when the Space Shuttle Discovery blasts off from Cape Canaveral today on its last scheduled flight.  Aboard the Space Shuttle will have on board a small Lego space shuttle model.  Under the new three-year relationship, The Lego Group and NASA will take part in a joint outreach and education program that is designed to inspire kids to get interested, be creative and explore science, technology, engineering and math (STEM).  This February 2011 more than a dozen Lego activities will be flown to the International Space Station (ISS), where astronauts will build the models, complete educational activities, and record the results. The activities include exploring daily life on the ISS and the effect of microgravity on simple machines.  Luckily for kids and teachers, the videos of the completed in-space activities, along with space-themed educational materials, will be available at .  The first Lego products (two astronaut minifigures) made their was to Space via NASA in 2004 on the Spirit and Opportunity Mars Exploration Rovers.

Zodiak Rights inks a deal with Abbey Home Media Group for the release of the first Waybuloo audio book, Storytime with Waybuloo.  Released under the Abbey Kid’s Aloud Audio Range, the book is read by actress Lynda Bellingham and includes four Waybuloo adventures.  New episodes of Waybuloo began premiering last month in the UK on CBeebies and BBC Two.  The Waybuloo TV series is produced by The Foundation, a unit of Zodiak Media Group, and DHX Media for CBeebies.


The American Library Association‘s (ALA) welcomes The Stonewall Children’s and Young Adult Literature Award to the ALA Youth Media Awards announcements in January 2011, which already includes the noted literary prizes such as the Coretta Scott King Book Award, John Newbery Medal, Michael Printz Award, Randolph Caldecott Medal, Schneider Family Book Awards and 13 other awards for youth literature.  The Stonewall Children’s and Young Adult Literature Award is administered by the ALA’s Stonewall Book Awards Committee of the Gay, Lesbian, Bisexual and Transgendered Round Table and is awarded annually to authors and illustrators of English-language books for kids and teens relating to the GLBT experience. The Stonewall Book Awards Committee handed out its first Stonewall Children’s and young Adult Literature Award in 2010.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/25-10/31/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1192    DSNY*:             1220
DSNY*:             849    CARTOON:          735
CARTOON:         489    NAN**:              547
NICK JR*:          381    NICK JR*:           531
NAN**:              372    DXD:                  223
ADSM**:            206    NICKTOONS:      156
DXD:                  150    ESPN:                203
NICKTOONS:        79    TLC:                     83
ESPN:                  71    BET:                     69
TEENNICK:           47    DISCOVERY:         62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/25-10/31/10 :
Total Day      (000)   Primetime       (000)
NICK°:             608    DSNY*:               940
DSNY*:            551    CARTOON:           499
CARTOON:        307    NAN**:               432
NAN**:            292    DXD:                   173
DXD:                110    NICK JR*:            125
ADSM**:          109    ESPN:                  121
NICK JR*:           71    NICKTOONS:       111
NICKTOONS:       58    COMEDY:              66
TEENNICK:          44    TLC:                     51
ESPN:                 43    TEENNICK:            48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/25-10/31/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            489    DSNY*:               814
NICK°:             432    NAN**:               512
NAN**:            363    CARTOON:           361
CARTOON:        223    ESPN:                 146
ADSM**:          150    DXD:                   145
DXD:                  93    COMEDY:             123
ESPN:                 60    MTV:                     85
TEENNICK:          53    NICKTOONS:         83
MTV:                   50    TEENNICK:            70
NICKTOONS:       43    TLC:                      59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 9/27-10/31/10 vs. 9/28-10/25/09, Cable Networks Only:
Network:                                (000)    %diff?
NICK° :                                606      Flat
DSNY:                                 547     -12%
CARTOON:                           353       -1%
NAN*:                                 281       +5%
ADSM**:                             115     +12%
DXD:                                   104     +25%
NICK JR:                               68      +15%
NICKTOONS:                         65      +51%
TEENNICK:                            39      +117%
ESPN:                                   31        Flat
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 39, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1338; K6-11 889; TWEENS 9-14 682
DISNEY CHANNEL:     K2-11 1182; K6-11 802; TWEENS 9-14 626
CARTOON NETWORK: K2-11   555; K6-11 364; TWEENS 9-14 257
DISNEY XD:               K2-11   234; K6-11 181; TWEENS 9-14 141
NICKTOONS:              K2-11   112; K6-11   79; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1376; K6-11 912; TWEENS 9-14 628
DISNEY CHANNEL:     K2-11 1179; K6-11 844; TWEENS 9-14 678
CARTOON NETWORK: K2-11   459; K6-11 293; TWEENS 9-14 195
DISNEY XD:               K2-11   256; K6-11 212; TWEENS 9-14 180
NICKTOONS:              K2-11    95; K6-11   71; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1376; K6-11 912; TWEENS 9-14 628
DISNEY CHANNEL:     K2-11 1179; K6-11 844; TWEENS 9-14 678
CARTOON NETWORK: K2-11   459; K6-11 293; TWEENS 9-14 195
DISNEY XD:               K2-11   256; K6-11 212; TWEENS 9-14 180
NICKTOONS:              K2-11     95; K6-11   71; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   On land or sea, where can you find the privileged daughter of The Tipton Hotel chain?  LONDON TIPTON ON THE SUITE LIFE OF ZACK AND CODY and THE SUITE LIFE ON DECK  Kudos to: Meredith Wayne-CoxReps/NY; Monica Karloczy/NY; Carin Greenberg/NY; David Larson-CBS Television/NY; Barb Throm-creative LAB/St. Louis; Heather Floore-KDAF/Dallas; LeNea Ricks-KIDK KXPI/Idaho Falls; Natalie Windsor-AP Television/LA; Haley Menig-GNKids and Teens/LA; Kaylyn Blank-Disney ABC/Burbank; Amy Barraclough-FLO TV Inc/San Diego; Karen Davidson-Walt Disney Co/EMEA; Anand Roy-Walt Disney Company/Mumbai

Today’s Trivia Question:  On what TV show was the Premise that a wealthy cut throat businessman tried to improve his image and did so by adopting 6 orphaned females?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

  JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to Search Req # 119099BR to apply (11/5)

JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: (11/9)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to (11/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email (11/9)

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist  (11/6)

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. (11/4)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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