Wednesday, November 30th, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, November 30, 2011, and this is your first early morning Kids briefing.

CTIA – The Wireless Association ( ) and the Entertainment Software Rating Board (ESRB) unveils its new mobile app rating system, which will feature the age rating icons that ESRB ( ) uses to help guide consumers, particularly parents, when purchasing computer and video games  you know – eC (Early Childhood), E (Everyone), E10+ (Everyone 10+), T (Teen) and so forth.  At launch the new app rating system is being voluntarily supported and used in the storefronts of six founding partners, AT&T, Microsoft, Sprint, T-Mobile USA, US Cellular and Verizon Wireless, with other storefronts having expressed interest in joining in.  In order to receive an rating for an app, when developers submit their app to a participating storefront all they have to do is fill out a “detailed yet quick multiple choice questionnaire” to help assess the apps content and thus what age group it might be best suited.  Once an app gets a rating, it will receive an identifying code that can be used when submitting the app to other storefronts to avoid going through the process again.  To make sure the ratings that are handed out are appropriate, ESRB will routinely test the most popular apps, adjusting ratings where necessary, as well as monitor consumer complaints.  Developers and storefronts will be kept in the loop if and when changes are made.  For their part, developers will need to re-submit their apps if they update or modify its content in a way that might affect its rating.


FremantleMedia Enterprises (FME) begins production on and is set to make distribution deals for the new wildlife TV game show Bindi’s Bootcamp (26×25), hosted 13-year-old Bindi Irwin (Bindi: The Jungle Girl), the daughter of the late wildlife expert/conservationist Steve Irwin. Commissioned by Australian broadcaster ABC, Bindi’s Bootcamp is the first new property under FME’s partnership with Terri, Bindi and Robert Irwin, and Australia Zoo.  FremantleMedia Australia is producing the new adventure game show, in association with Sticky Pictures, which is being shot on location at Australia Zoo in Queensland, Australia.  FME is handling all brand licensing and distribution rights to Bindi’s Bootcamp.  The series features three teams of contestants getting up close to wildlife, testing their knowledge, strength and endurance with various challenges as they try to become a “Wildlife Warrior”.


Abbey Home Media Group, a UK-based creator/distributor of preschool programming content for all platforms, signs a series of agreements, including new, book launches, DVD distribution deals, and a broadcast deal

  • Abbey Home Media (AHM) launches the new K6-9 aimed Science Alive book series, which focuses on kid’s observations and knowledge of the world around them through science, art and activities.  Publishing licenses have already been signed with Nanmeebooks for Thailand and HarperCollins for China, with several others in the works.
  • Newly completed DVD distribution deals include:  ABC Australia for distribution of the original SuperTed animated series, The Complete SuperTed, as well as Dance Like the Flowers Fairies Special; AHM also inks a deal with Canada’s Nelvana, to distribute a series on DVD based on its boys-aimed toy line Beyblade; as well as a distribution deal with American GreetingsThose Characters from Cleveland for Strawberry Shortcake and Care Bears.
  • A new broadcast deal has been signed with Multi Rio (Brazil) for Dance Like The Flower Fairies Special.


Cartoon Network inks a deal with MEG Toys to acquire its animated TV series Puppy In My Pocket Adventures in Pocketville for broadcast in the US on its Boomerang channel.  The Puppy In My Pocket Adventures in Pocketville (26×26) will debut on Boomerang in early 2012.  Based on the Puppy In My Pocket brand from MEG, the series is a co-production between Mono TV, Giochi Preziosi and MEG.  Adventures in Pocketville can already be seen on Turner platforms across Europe, the Middle East, Africa and Pan-Asia.  The toy line, based on the TV series, will be distributed in North America by US-based Jakks Pacific and is slated to begin shipping to retailers nationwide in spring 2012.  North American merchandise licensing and promotions for the TV series is represented by Licensing Works.

Studio100 Media, a subsidiary of Belgium’s Studio100, completes a new three-year digital distribution deal with preschool streaming video platform Kidobi.  Under the pact, which begins December 2011, Kidobi is granted the digital distribution and VOD rights to the licensed preschool titles including the series such as Maya the Bee (104×24), Tabaluga (78×26), Lapitch (26×30), and Art Alive (50×4), as well as the preschool 3D animation series Zigby (52×11), Florrie’s Dragons (52×10) and the multi platform 3D and CGI quiz show Kerwhizz (26×22).  Kidobi is an online preschool destination invites parents to create tailored video playlists based on their kid’s age, interests and skills.

Barnes and Noble and popular kid/family recording artist Laurie Berkner launch Party Day!, Nook Kids‘ and Berkner’s first original Nook Kids ( ) Read and Play eBook, which features animation and interactive games.  Based on the title song from The Laurie Berkner Band’s recent DVD, Party Day! (Two Tomatoes Records/Razor & Tie).  The new Party Day! ($9.99) eBook will be available exclusively on Barnes and Noble’s Nook Color and Nook Table from December 15, 2011.

Head over to the Cynopsis Kids !magination Awards ( to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


Little Airplane Productions (The Wonder Pets!, 3rd & Bird) is launching The Small Potatoes Animation Factory Tour, which is a family-aimed guided tour of its animation studio in NYC.  Small Potatoes recently launched in the US on Disney Junior.  The tour is designed to offer preschoolers/families a behind the scenes look at how the series is made, including writing, animation and voice-over recording, as well as participate in hands on activities. The tour, given by members of the creative team, will also feature a hologram inside a red barn where folks can see the Small Potatoes sing and dance.  The Small Potatoes Animation Factory Tour at Little Airplane Productions ( ) runs weekdays 11a-4p, and reservations are required.


KidsCo‘s Paul Robinson steps down after five years as Managing Director of the international kid’s channel, per BroadcastHendrik McDermott, a senior executive with NBCUniversal International‘s business development group, has been appointed as interim Managing Director.  Founded in 2005 by Robinson with Sparrowhawk Media in 2005, KidsCo is now available in 98 territories (18 languages) around the world on cable TV, VOD, SVOP and IPTV.  KidsCo is currently a joint venture between NBCUniversal International, Corus Entertainment and Cookie Jar Entertainment.  No word on Robinson’s future plans.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/14-11/21/11 , 6a-6a:
K2-11                                         Total Delivery (000)
DSNY*:  Jessie (11/18; 9p)                                  2628
NICK:    SpongeBob SquarePants (11/19; 10:30a) 2408
NICK:    SpongeBob SquarePants (11/19; 9:30a)   2406
NICK:    SpongeBob SquarePants (11/19; 10a)      2364
NICK:    SpongeBob SquarePants (11/19; 9a)        2312
DSNY*:  Pixie Hollow Games (11/19; 7p)               2289
DSNY*:  Phineas and Ferb (11/18; 9:30-9:45p)     2238
DSNY*:  Good Luck Charlie (11/20; 8p)                 2212
DSNY*:  A.N.T. Farm (11/18; 8:30p)                     2118
DSNY*:  Shake It Up (11/20; 8:30p)                     2021
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/14-11/21/11 , 6a-6a:
K6-11                                                 Total Delivery (000)
DSNY*:  Jessie (11/18; 9p)                                         2156
DSNY*:  Good Luck Charlie (11/20; 8p)                       1820
DSNY*:  Phineas and Ferb (11/18; 9:30-9:45p)            1773
DSNY*:  A.N.T. Farm (11/18; 8:30p)                           1700
DSNY*:  Shake It Up (11/20; 8:30p)                            1642
DSNY*:  Wizards of Waverly Place (11/18; 8p)              1520
DSNY*:  Beverly Hills Chihuahua (11/14; 8:30-10:05p) 1495
DSNY*:  Fish Hooks (11/18; 9:45-10p)                        1483
DSNY*:  Good Luck Charlie (11/15; 6:30-6:55p)           1392
NICK:    SpongeBob SquarePants (11/19; 9a)               1392
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/14-11/21/11 , 6a-6a:
Tweens 9-14                                      Total Delivery (000)
DSNY*:  Good Luck Charlie (11/20; 8p)                        1658
DSNY*:  Jessie (11/18; 9p)                                          1591
DSNY*:  Shake It Up (11/20; 8:30p)                            1500
DSNY*:  A.N.T. Farm (11/18; 8:30p)                            1328
DSNY*:  Beverly Hills Chihuahua (11/14; 8:30-10:05p)  1290
DSNY*:  Phineas and Ferb (11/18; 9:30-9:45p)             1245
DSNY*:  Wizards of Waverly Place (11/18; 8p)               1244
DSNY*:  Good Luck Charlie (11/14; 7:30p)                    1194
DSNY*:  Geek Charming (11/17; 8:30-10:20p)              1155
DSNY*:  A.N.T. Farm (11/20; 9p)                                  1124
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/14-11/21/11 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
ABC:      American Music Awards (11/20; 8-11:01p)                1111
DSNY*:  Good Luck Charlie (11/20; 8p)                                   852
NBC:      Sunday Night Football (11/20; 8:32-11:30p)              840
CBS:      NFL National (11/20; 4:24p-various)                          818
FOX:      NFL Sunday Single (11/20; 1:03p-various)                 758
DSNY*:  Shake It Up (11/20; 8:30p)                                       753
FOX:      Family Guy (11/20; 8:59-9:30p)                                724
DSNY*:  Geek Charming (11/17; 8:30-10:20p)                        695
DSNY*:  Jessie (11/18; 9p)                                                    682
FOX:      Glee (11/15; 8-9p)                                                   672
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 19, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.4/4; Magi-Nation 0.6/4; Sonic X 0.9/5; Sonic X 1.3/6; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh Zexal 0.8/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.6/2; Tai Chi Chasers 0.8/3; Yu-Gi-Oh 0.8/4
CBS (CookieJarTV) 0.2/1 Avg. (10a-12n)
Doodlebops Rockin Road Show 0.1/1; Doodlebops Rockin Road Show 0.2/1; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Busytown Mysteries 0.2/1; Horseland 0.2/1
NBC (Qubo on NBC)* (10a-1p)
*Programming was pre-empted for golf coverage

Final K6-11 Ratings for Saturday, November 19, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.0/19 Avg. (7a-1p)
SpongeBob SquarePants 1.8/17; SpongeBob SquarePants 2.6/19; SpongeBob SquarePants 3.9/21; SpongeBob SquarePants 4.9/23; SpongeBob SquarePants 5.7/23; SpongeBob SquarePants 5.4/22; SpongeBob SquarePants 5.1/20; SpongeBob SquarePants 5.3/22; Kung Fu Panda 4.3/19; Kung Fu Panda 3.8/17; Power Rangers Samurai 2.5/12; SpongeBob SquarePants 2.5/12
DISNEY CHANNEL 3.6/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.3/22; Mickey Mouse Clubhouse 2.2/16; Mickey Mouse Clubhouse 2.2/13; Mickey Mouse Clubhouse 2.0/9; Phineas and Ferb 3.1/13; Phineas and Ferb 3.7/15; Phineas and Ferb 4.1/16; Fish Hooks 4.2/17; Jessie 5.0/21; A.N.T. Farm 5.3/24; Wizards of Waverly Place 4.7/22; Wizards of Waverly Place 4.4/22
CARTOON NETWORK 1.8/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.4/13; Generator Rex 1.9/14; Star Wars: Clone Wars 2.3/13; Beyblade: Metal Masters 2.2/10; Pokemon: Black & White 2.3/9; Redakai: Conquer the Kairu 1.6/6; Bakugan: Mechtanium Surge 1.4/6; Johnny Test 2.0/8; Almost Naked Animals 1.4/6; Almost Naked Animals 1.1/5; The Looney Tunes Show 1.6/8; The Looney Tunes Show 1.8/9
DISNEY XD 0.8/4 Avg. (7a-1p)
Kickin It 0.6/6; Phineas and Ferb 0.7/5; Phineas and Ferb 1.1/6; Kick Buttowski 0.9/4; Pair of Kings 1.0/4; Pair of Kings 0.9/4; So Random 0.9/4; Kickin It 0.7/3; Kick Buttowski (1×15) 0.7/3; Rated A For Awesome (1×15) 0.4/2; Phineas and Ferb 0.7/3; Phineas and Ferb 0.6/3; Phineas and Ferb 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 24, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1093; K6-11 702; TWEENS 9-14 455
NICKELODEON:         K2-11   765; K6-11 512; TWEENS 9-14 383
CARTOON NETWORK: K2-11   665; K6-11 429; TWEENS 9-14 312
DISNEY XD:               K2-11   231; K6-11 180; TWEENS 9-14 128
NICKTOONS:              K2-11   103; K6-11   77; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1409; K6-11 810; TWEENS 9-14 501
DISNEY CHANNEL:     K2-11 1239; K6-11 919; TWEENS 9-14 691
CARTOON NETWORK: K2-11   676; K6-11 419; TWEENS 9-14 324
DISNEY XD:               K2-11   291; K6-11 195; TWEENS 9-14 152
NICKTOONS:              K2-11   118; K6-11   83; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia Question:  Whose list of life-sustaining supplies includes cornmeal, gunpowder, ham hocks and guitar strings?  Yukon Cornelius from Rudolph, the Red-Nosed Reindeer.  Kudos to: Michael Hawkins-PromoDoctors/Irving, TX.

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