Wednesday, November 28th, 2012

Cynopsis: Sports
11.28.12

Good morning. It’s Wednesday, November 28, 2012, and this is your first early morning Sports briefing. 

Golf Channel is unveiling a new brand image campaign, dubbed “We Know We’re Different.” The campaign is designed to identify with core golf fans by “highlighting insider observations avid golfers share about the game.” First spots hit the air during Golf Channel’s coverage of the Tiger Woods-hosted World Challenge presented by Northwestern Mutual. Golf Channel partnered with Troika for the marketing maneuvers, with the on-air spots and print ads showcasing a Golf Channel observation about the sport, from fashion to ball-marking rituals.

On the Air

Poised to lose at least one more school in the near future with the ACC on the prowl, the Big East made its move yesterday by plucking Conference USA once more. The league formally announced the additions of Tulane University for all sports and East Carolina University for football, both slated to begin play in the Big East in the 2014-15 academic year. ECU, meanwhile, is expected to park its Olympic sports in the Colonial Athletic Association barring a change of heart by the conference.

In other realignment news, Denver is departing the WAC for the Summit with Grand Canyon University set to take their place.

MLS Commissioner Don Garber confirmed plans to bring in a second NY team during his state of the sport call with reporters earlier this week. Garber said the new team was targeting a debut in 2016 and that MLS was looking to finalize approval for the proposed $300-million soccer-specific stadium in Flushing Meadows-Corona Park in Queens, N.Y. In other notes, Garber stated that the 2013 season will being on March 2, marking its earliest start ever.

ESPN Films’ 30 for 30 series wraps up the season on Saturday Dec. 8 at 9p with You Don’t Know Bo. The film appropriately enough runs after this year’s Heisman Trophy Presentation and explores the former Heisman trophy winner from his childhood to his early days at Auburn University and through his career as a professional baseball and football star.

Golf Channel will provide live coverage of the breaking news surrounding this morning’s decision by the United States Golf Association and The R&A. Leaders from the two organization’s will have a teleconference tomorrow at 8:30a. Golf Channel will air the teleconference live in its entirety within Morning Drive, which will expand by an hour (7-10a) to accommodate the announcement. The network will then run a special edition of Golf Central at 10a to further discuss the ruling.

Television ratings for the 100th Grey Cup game between the Toronto Argonauts and the Calgary Stampeders drew an average audience of 5.8 million viewers on TSN and RDS in the country, according to overnight data from BBM Canada. Although short of a 2009 record, TSN’s average of 5.5 million viewers does mark the largest English audience for the game since a new ratings measurement system was implemented.

Sportsman Channel revealed the location for season two of its series Dropped.  The sophomore season will see brothers Chris and Casey Keefer look to survive and conquer the wilds of Canada’s Yukon Territory in Dropped: Project Yukon, which premieres Jan. 15 at 9p.

Golf lifestyle channel Back9Network has hired Robert Abbott to serve as Executive Vice President, Production & Content Development for the company. Abbott most recent worked at ESPN at Senior Coordinating Producer of Content Development.

Comcast SportsNet Houston inked a deal to serve as the exclusive broadcast home for TAPPS (Texas Association of Private and Parochial Schools) Division I and II High School Football State Championship games which will be played on Dec. 8. Both games take place at Floyd Casey Stadium on the campus of Baylor University in Waco, and will air live exclusively on the channel. Tom Dore will call the play-by-play action, joined by color analyst Shea Walker and sideline reporter Leila Rahimi.

YES Network announced that it will carry six Fordham University men’s home basketball games this season, including three key Atlantic 10 Conference matchups. Fordham/WFUV alumnus Ryan Ruocco will handle the play-by-play with analyst Jim Spanarkel. The Fordham/Manhattan “Battle of the Bronx” begins the broadcast schedule on Thursday night, November 29, at 7:30p.

RIP to Marvin Miller, the “father” of the Major League Baseball Players Association who died at the age of 95. He had been diagnosed with liver cancer in August.

Make sure to sign up for the Cynopsis Sports webinar, Sports Sponsorships: How to Activate Effective Partnerships and Tap Into Fan Loyalty! For just one price, your entire team/office can take part and learn how to grow sponsorship revenue and hear shared secrets and tactics from the executives behind some of the sports world’s most effective and memorable campaigns. The event will take place on Dec. 5 and you can find out more info here.


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Sponsorship & Promotion

FOX Sports and the Big Ten Conference are once again teaming up to offer the Big Ten Fan Fest Presented by Dr Pepper at the Indiana Convention Center ahead of the Big Ten Football Championship Game. The fest will offer fans interactive experiences including exhibits, games, give-aways, school band performances, trivia contests, legends appearances, autograph opportunities and much, much more. Over 30,000 fans attended last year’s Big Ten Fan Fest. The event kicks-off on Friday, Nov. 30 at 3p.

ESPN Executive Chairman George Bodenheimer announced that ESPN is donating $1 million to The V Foundation as part of ESPN’s Jimmy V Week for Cancer Research. The dollars are earmarked for The V Foundation’s endowment fund, which helps cover operating costs of the foundation, enabling 100 percent of cash donations to go directly to research.

The University of Kentucky announced that it has extended its partnership agreement with The Collegiate Licensing Company to continue managing the school’s domestic U.S. trademark licensing program through 2018.

US Sailing is extending its relationship with Rolex Watch U.S.A with the renewal of its long-standing sponsorship. The deal continues the company’s role as the official timepiece and title sponsor of US Sailing’s Rolex Yachtsman and Yachtswoman of the Year Awards. In addition, Rolex will elevate its role by becoming a patron of its Afterguard and Medalist programs.

Digital Fields

UFC will be streaming portions of its preliminary card on Facebook ahead of the UFC on FOX 5 on Dec. 8. The card gets underway at 3:30p with five matches, before FX kicks in at 6p with its own lineup of four bouts. The main card on FOX will air at 8p, anchored by Champ Benson Henderson vs. Nate Diaz for the lightweight title.

The Main Event

Ohio St./Duke square off on ESPN at 9:30p.


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Cynopsis Sports Webinar: 1 Week Away!
Wednesday, December 5 || 1:30-3:00pm ET

Learn How to Activate Effective Partnerships
& Tap Into Fan Loyalty –
REGISTER TODAY!

Expert speakers include:
Nielsen: Stephen Masters (SVP, Head of Global Sports practice)
Turner Sports: Jeff Mirman (VP, Marketing)
CSE: Adam Zimmerman (President, Marketing)


ON THIS DAY in 1985: America holds its first auto race, which involved six cars and a 55 miles course. The winner averaged 7 MPH.

Answer to Our Last Sports Trivia Question: The Territorial Cup is awarded to the winner of what college football rivalry game? Answer: “The Duel in the Desert” between The University of Arizona and Arizona State University. Kudos: Rob Kligman-USA TODAY Sports Media Group/NY; Michael Ritz-BucStar Consulting/NY; David Stern-BARD Entertainment/NY; Frank Costa-CBS Sports Research/NY; Katie Copeland-XOS Digital/Orlando; Jon Clateman-Clato Prods./Port Washington; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Productions/Myrtle Beach; Chuck Gordon-WABM-TV/Birmingham; Bill Robertson-Tunheim Partners/Minneapolis; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Bridget Pierce-Comcast SportsNet-NW/Portland; Patrick Kang-20th/LA; Leopold Myrie-OMD/Sydney.

In The Know: The first Big East Men’s Basketball Tournament was held in what city? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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JUST ANNOUNCED: Cynopsis Social Media Webinar
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Thursday, DEC 13 / 1:30-3:00pm ET

Position your brand for social media success in 2013 with this info-packed Webinar from the publishers of Cynopsis & the following expert speakers: Tom Thai (VP, Marketing at Bluefin), Pamela Russo (VP, Digital Media at Discovery Communication), Jessica Chow (Assoc. Media Director at Ignited) and Tom Fishman (Social Media Director-MTV Networks).

View the speakers bios, pricing + register here.



Later — Chris
Chris Pursell for Cynopsis | Sports
11.28.12

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JOB OPENING:  MEDIA BUS. DVLPMNT ACCT MGR/Seattle: Deal negotiations w/Media Partners, Client Mngmnt, Rsrch & Analysis of new media formats & strategic initiatives. MBA/Multilingual pref’d (English +) Resumes: click here (12/5)

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JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Manage sales research for two cable networks. Expertise in Galaxy Explorer, TVToolbox, Simmons/MRI, Excel, PowerPoint. Apply online at www.nbcunicareers.com (#7797BR) (12/1)

JOB OPENING: PRODUCER/TV ONE/MD: Produce, write and oversee edit sessions for on-air promotions. BS/BA degree pref’d. Min.10 yrs exp at producer level for a nat broadcast/cable network. Visit www.TVONEJobs.com (12/1)

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JOB OPENING: AD SLS MKTG SPECIALIST/Discovery/NY: Supports in dvlp& execution of multiplatform ad sls sponsrships for Destination America; 3-5 years of relevant experience; http://careers.discovery.com/ #6742 (12/1)

JOB OPENING: MKTG DIR/Discovery/MD: Mngs consumer msg via on-air promo, VOD, Social, Digital & press channels; 10+ yrs exp mktg/ad wrkin brdcst/cable ntwrkmktg/ad agency/brand mgmt; http://careers.discovery.com/ #6100 (12/1)

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SITUATION WANTED:  MUSIC COORD/EXEC COORD/TV DEV/LA: Temping as EA for Studio President. Lkg for full time.18 yrs in Music; 2 yrs in TV Dev Depts; Film exp. Avail Jan 7. Meg 310.562.3563 malibumusicgirl@aol.com (12/5)

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