Wednesday, November 24th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, November 24, 2010, and this is your first early morning Kids briefing.

Hit Entertainment enters into a deal with electronic publisher RosettaBooks and to make full Rainbow Magic collection, including existing and future titles in the series, available exclusive for the Kindle.  Seventy-three books in the Rainbow Magic backlist catalog are now available in the Kindle Store, and future books will launch in conjunction with the printed editions from Scholastic.  Targeted to girls 5-9, Hit launched the Rainbow Magic series in the UK in 2003, which now includes 80+ books that follow the adventures of two young girls and their relationships with a groups of fairies and other creatures.  Rainbow Magic has sold 28+ million copies in 31 languages worldwide, including 6+ million in the US.


Curious George 2: Follow That Monkey (81 minutes) debuts today on PBS Kids (check local listings).  The movie features a celebrity-filled voice cast including Tim Curry, Jamie Kennedy, Matt Lauer, Frank Welker, and Jerry Lewis.  The movie also features music from Brian Wilson of the Beach Boys.  A sequel to the 2006 animated Curious George movie, Curious George 2: Follow That Monkey was released earlier this year on DVD.

Tricon Films & Television and Toronto-based Shark Teeth Films announce the debut of the mixed CGI animated and live-action comedy series in development, Smallfoot, with the teaser on CBBC‘s My Toons ( ), which offers a range of animated shorts.  Created by Shark Teeth’s director/producer Adrian Carter and producer Tom Mudd at Shark Teeth Films, Smallfoot follows the misadventures of Smallfoot, a mini Sasquatch (twice as big as a mouse) and new kid on the block, and his new friend Larry, a resourceful and talkative mouse that regularly gets them into trouble.

Bejuba Entertainment inks a number of deals for the CGI preschool series The Hive (26×30 or 78×7).  Bejuba holds the worldwide TV, DVD and digital distribution rights to the property on behalf of The Hive Enterprises.  Picking up broadcast rights for The Hive are ABC TV (Australia), YLE (Finland), and Hop (Israel).  New DVD deals include a Russian language version of the series distributed by Noviy Disk in Russia, Georgia and CIS, with Magna Home Entertainment signs on to handle distribution of the English version in Australia and New Zealand.  From The Hive Enterprises, The Hive series is produced by Monumental Productions, Lupus Films and DQ Entertainment.

Spain-based Imira Entertainment completes licensing and merchandising deals in Iberia for its K4-8 aimed series Sandra, the Fairytale Detective (52×13), which airs in Spain on Clan TV, as well as on channels around the world.  Sandra, the Fairytale Detective is a co-production between Imira Entertainment, RTVE and DQ Entertainment.  New deals in Iberia include: Invercas picks up rights for party items (pinatas, head banners, bags and boxes for candy); Comansi comes on board as licensee for plastic figures, board games, and soft balls; also in Spain and Portugal, Nova Azimat is awarded the license for toy candy, novelty candy and pop marshmallows; Copywrite Europe will launch backpacks, bags, stationery and a can of crayons; and in a further deal, Imira grants Panini the license for trading cards and games, fotocards, stick & stack, stick & story, stick & puzzle and stick & color books.  Previously Imira signed license deals with Roca Editorial for publishing and home entertainment deals with TF1 for France and Tribanda Pictures for Spain.

Archie Comics, which earlier this year launched its first magazine Life With Archie, is set to introduce its second magazine title, Veronica & Betty!, in spring/summer 2011.  Written by Michael Uslan, the new magazine will flip back and forth between Veronica and Betty adventures around the world as international exchange students, and life back home where Archie, Reggie and Jughead befriend the two exchange students, girls, who arrive in their place.  Veronica & Betty will be illustrated by Dan Parent.


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers (12/6), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, , 203.218.6480


Turner International India enters into an exclusive partnership with Indian gaming company Zapak Digital Entertainment to market and distribute Cartoon Network‘s multiplayer online games (MOGs), which includes the launch of Ben 10 Omniverse: Rise of the Heroes ( ) and a new version of Toon Football ( ).  The deal also includes Turner tapping into Zapak’s promotional channels to build the reach of Cartoon Network’s online gaming nationwide.  Zapak will also support the debut of CN Coins game cards, the first toon currency designed for youth-targeted gaming in India.  CN Coins will be available at 100+ of Zapak’s gaming cafe networks  Zapak Gameplex along with 500 other private cafes in 35 cities in India for consumers to access these games.


Call for Entry: The Academy of Television Arts & Sciences Foundation is accepting applications for the Fred Rogers Memorial Scholarship.  Created in 2003, the scholarship is designed to honor Fred Rogers (Mister Rogers’ Neighborhood) and further the values and principles of his work by supporting students (undergraduate and graduate) working in children’s media and education.  Three scholarships ($10,000/each), sponsored by Ernst & Young, will be awarded specifically to students in the programming and research categories, with the addition this year of a fourth scholarship for interactive media, made possible by The Grable Foundation.  The deadline for applications is February 28, 2011.  For more information and to download an application, go to


Shine Group names Lori Heiss to the newly created position of Global Brand Manager.  Heiss, formerly with Hit Entertainment and Chorion, will initially focus her efforts on MasterChef, which is produced locally in 20 territories and airs in 145, and which has a range of brand extensions worldwide.  Based in London, Heiss joins the company on January 4, 2011, and will report to Alex Mahon, President/Shine Group and work closely with the Commercial teams in each territory.  Most recently, Heiss headed up entertainment, retail and publishing partnerships at News International. 


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/15-11/21/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1292    DSNY*:             1431
DSNY*:             899    CARTOON:          766
CARTOON:         505    NAN**:              621
NAN**:             396    NICK JR*:           549
NICK JR*:          343    ESPN:                189
ADSM**:           185    DXD:                  187
DXD:                 134    NICKTOONS:       130
NICKTOONS:        81    SPROUT***:         78
SPROUT***:        66    TLC:                      76
ESPN:                  66    BET:                     72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/15-11/21/10 :
Total Day      (000)   Primetime       (000)
NICK°:             687    DSNY*:              1074
DSNY*:            586    CARTOON:            540
CARTOON:        320    NAN**:                463
NAN**:            297    DXD:                    141
ADSM**:          106    ESPN:                   111
DXD:                  98    NICK JR*:               98
NICK JR*:           56    NICKTOONS:           90
NICKTOONS:       57    TEENNICK:              54
TEENNICK:          51    TLC:                       47
ESPN:                 38    DISCOVERY:            43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/15-11/21/10 :
Total Day      (000)  Primetime       (000)
NICK°:             512    DSNY*:              873
DSNY*:            479    NAN**:              516
NAN**:            365    CARTOON:          416
CARTOON:        230    ESPN:                158
ADSM**:          131    DXD:                  113
DXD:                  72    COMEDY:             94
TEENNICK:          65    TEENNICK:          79
ESPN:                 60    NICKTOONS:        78
NICKTOONS:       48    MTV:                    77
COMEDY:             41    BET:                    69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1601; K6-11 1065; TWEENS 9-14 818
DISNEY CHANNEL:     K2-11 1445; K6-11   956; TWEENS 9-14 689
CARTOON NETWORK: K2-11   594; K6-11   397; TWEENS 9-14 271
DISNEY XD:               K2-11   196; K6-11   149; TWEENS 9-14 102
NICKTOONS:              K2-11   143; K6-11     97; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1484; K6-11 963; TWEENS 9-14 737
DISNEY CHANNEL:     K2-11 1217; K6-11 861; TWEENS 9-14 672
CARTOON NETWORK: K2-11   582; K6-11 371; TWEENS 9-14 266
DISNEY XD:               K2-11   164; K6-11 130; TWEENS 9-14   76
NICKTOONS:              K2-11   123; K6-11   79; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1172; K6-11 511; TWEENS 9-14 371
DISNEY CHANNEL:     K2-11 1070; K6-11 633; TWEENS 9-14 484
CARTOON NETWORK: K2-11   579; K6-11 370; TWEENS 9-14 285
DISNEY XD:               K2-11   212; K6-11 170; TWEENS 9-14 137
NICKTOONS:              K2-11   102; K6-11   68; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   According to Dr. Seuss, what sets one set of Sneeches against another set? Stars on Bellies – “One set of Sneeches had stars on their bellies, the others did not.” Kudos to:  Fred Petrosino-JBG/NY; Mara Anastas-Simon & Schuster/NY; Brenda Bowen-Sanford J. Greenburger Assoc/NY; Hilary Wolk-Heads Up Creative/NY; Barb Throm-creative LAB/St. Louis; Michael Ross-The Hub/Burbank; Patrick Rieger/Burbank; Laura Goertzel-US Embassy/Paris; Brandon Lane-9 Story Entertainment/Toronto

Today’s Trivia Question:   In Disney’s ‘Bear In The Big Blue House’, what are Pip and Pop? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: (12/2)

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JOB OPENING: ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res:   (12/1)

JOB OPENING: Sr RESEARCHER IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. (12/1)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/ NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply@ (Job #1282882) (11/30)

JOB OPENING: FREELANCE P.A-ON-AIR PROMO/ABC/LA:Update status sheets/screen shows/pull shots for VOD. Bach deg/int. in TV mktg/promos req. Excellent org & comm skills. Final cut pro a +. Resumes: (11/30)

JOB OPENING:  MGR, CONSUMER INSIGHT DIGITAL/WWE/Stamford, CT: 4+ yrs exp media research; exp w/ with Omniture Site Catalyst & Search Center, HitWise, comScore Media/Plan Metrix, and Forrester required. Apply: (11/30)

JOB OPENING:   DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: (11/30)

JOB OPENING:  RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manager Position (11/30)

JOB OPENING: ASSOC DIR, BUS DVLPMNT/Luminosity Marketing/NY: Seeking a dynamic, well-rounded leader who has a keen understanding of account service to lead our new business program. Send resume & CL to (11/25)

JOB OPENING: PRODUCER  FREELANCE/NEW YORK: Int’l Freelance FT Format Producer. Format HD/SD masters for global distrib; support Int’l production. (11/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC production co. seeks SOCIAL MEDIA EXPERT. Grow web presence for popular YouTube act prepping TV network pitch. Intern starts ASAP. Res/Cov Ltr to (12/1)

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SITUATION WANTED:  SALES CLOSER in TV, FILM & NEW MEDIA 6+ years International experience in Film & TV sales, a true closer w/ strong sales record and solid management skills. email (11/30)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (11/30)

SITUATION WANTED:  FIELD DIRECTOR/DIRECTOR OF PHOTOGRAPHY (NY/LA): 33+ years in every production situation imaginable. Few have the experience, references and reels like I do in Reality, Field Production, Docs. (11/25)

SITUATION WANTED: CONTENT CREATOR:  Entertainment, Docs, Kids, Specials.  Major network/studio/interactive credits in long and short form. or (11/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (11/25)

SITUATION WANTED: NEW MEDIA SPECIALIST: Journalist & FCP certified editor w/ experience in Flash, Photoshop & social media; open to full-time, part-time, contract, or freelance; based in central CT. Please email:  (11/25)

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