Wednesday, November 10th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, November 10, 2010, and this is your first early morning Kids briefing.

Hasbro Studios, Hasbro’s production and distribution division, and Canadian broadcaster Corus Entertainment enter into programming and marketing partnership.  The deal includes Hasbro Studios-produced animated and live-action series to air on Corus Entertainment’s kid-targeted Services, including YTV, Treehouse, Nickelodeon (Canada), and Canada’s Corus and Astral’s co-owned Teletoon and Teletoon Retro.  Hasbro Studios-produced series that are planned to head to Canada include Transformers Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades, The Adventures of Chuck and Friends and pound Puppies.


Disney is in discussions to acquire Tiki, a family-targeted script from Ahmet Zappa and Michael Wilson, per THR.  While when the Polynesian mythology-themed Tiki family adventure first surfaced it was assumed that it was based on the Disneyland’s Enchanted Tiki Room attraction, but that is apparently not the case though THR says the writing duo may have been inspired by the attraction.  Zappa’s Monsterfoot Productions will produce the movie in partnership with Scott Sanders Productions.


Fox acquires the distribution rights for the US and major international territories to the mixed CGI and live-action 3D family-targeted feature film Walking with Dinosaurs at AFM, per Coming Soon.  Produced by Reliance Big Pictures, Evergreen Films and BBC Earth, Walking with Dinosaurs feature film is co-directed by Neil Nightengale and Pierre De Lespinois and penned by John Collee (Happy Feet).  In addition to US distribution rights, Fox picked up rights for international markets, including the U.K., France, Australia, Japan, South Korea, Italy, and Latin America among others.  During the market Reliance subsidiary IM Global has also inked distribution deals for the movie with Constantin (Germany), Alliance (Canada), Aurum (Spain) and Dutch Filmworks (Benelux).  The movie is based on the six-part TV series Walking with Dinosaurs, which debuted on the BBC in 1999, which was followed by a 2007 live arena show tour.


Paramount Home Entertainment will mark Paramount and Nickelodeon Movies‘ Blu-ray/DVD release of The Last Airbender, on November 16, 2010, by partnering with the American Taekwondo Association (ATA) for a series of nationwide events.  The ATA and its affiliates, which have 1,500+ licensed schools, will be able to participate in the movie themed parties.  Noah Ringer, who played Aang in the movie and who is proficient in martial arts, will take part in a special streaming video event during which ATA students at select school can interact with him via Ustream.  For more information about the event go to .  Additionally, the ATA will post the event at, and viewers can connect via .

Lego Systems, the North American division of Lego, launches its first official Lego-branded app for iPad/iPhone/iPad, which is free.  The new app is based on Lego’s board game Creationary, which tests how quickly players can guess what is being built with bricks.  Info about Lego Games can be found at .

Disney‘s kid/family-targeted Imagination Movers launch their In a Big Warehouse concert tour on February 4, 2011 in Lafayette, Louisiana, the group’s home state, and then make its way across the country.  More information about the tour can be found at .  The group is currently filming the third season of their Imagination Movers series, as well as a concert special, which will air on Disney Channel’s Playhouse Disney block.  This February the Playhouse Disney block will be rebranded as Disney Junior.


Marvel Television builds its animation team by appointing Eric Radomski as SVP/Production and Creative Director/Animation and Tracy McAndrew as VP/Programming & Distribution Strategy.  At the same time Cort Lane is upped to VP/Development & Production, Marvel Animation.  All three will report to Jeph Loeb, EVP/Head, Marvel Television.  Lane, who had been Director/Development, Marvel, will oversee development of all animated series and direct-to-video movies for the division.  Lane was previously with Mattel where he produced programming and interactive projects across its brands.  McAndrew will be responsible for developing and global distribution objectives and strategies for the division, including marketing, program planning, and Marvel’s relationships with broadcasters, distribution partners, and key licensees.  Most recently, she served as Disney Channels Worldwide’s Director/Acquisitions & Co-Productions in Worldwide Programming Strategy Group.  Radomski is responsible for all aspects of Marvel’s animation productions.  He is well known for his work on the comic based titles Batman the Animated Series and Spawn, among other projects, including the new preschool series Iconicles, which is currently in production at his production company, phuuz entertainment.

Karina Graversen, Head of Sales, Nordic region is set to exit Kidz Entertainment/EEMC on November 30.  The company has named Soren Buhl to take over as Head of Sales Nordic, following Graversen’s departure.  Graversen was with Kidz Entertainment for six years, serving first as Brand Manager and eventually as Head of Sales, Nordic.

Zula International appoints Dana Garies as VP/Educational Sales.  A veteran of the education market, Garies is responsible for building and managing the Zula’s national sales team and key channel distributors, as well as for growing its revenue through its Pre-K and early elementary science content.  Garies most recently served as Regional VP, Award Publishing Company (f/k/a Sunshine Books).  Prior to that she was Western District Manager, Houghton Mifflin Harcourt Company.  Zula is the creator the science-based animated series The Zula Patrol, among other properties.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/1-11/7/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1213    DSNY*:             1362
DSNY*:             877    CARTOON:          691
CARTOON:         502    NAN**:              575
NICK JR*:          381    NICK JR*:          558
NAN**:              351    DXD:                 204
DXD:                 165    ESPN:                162
ADSM**:           161    NICKTOONS:      161
NICKTOONS:       94    BET:                   100
SPROUT***:        69    DISCOVERY:         80
ESPN:                  62    SPROUT***:         74
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/1-11/7/10 :
Total Day      (000)   Primetime       (000)
NICK°:             617    DSNY*:              1038
DSNY*:            567    CARTOON:           480
CARTOON:        323    NAN**:               441
NAN**:            272    DXD:                   156
DXD:                117    NICK JR*:            123
ADSM**:          103    NICKTOONS:        117
NICK JR*:           82    ESPN:                    98
NICKTOONS:       72    TEENNICK:             58
TEENNICK:          55    DISCOVERY:           56
ESPN:                 37    BET:                       53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/1-11/7/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           515    DSNY*:              972
NICK°:            425    NAN**:              500
NAN**:           328    CARTOON:          381
CARTOON:       241    ESPN:                135
ADSM**:         136    DXD:                  121
DXD:                 82    MTV:                   94
TEENNICK:        66    COMEDY:              91
MTV:                 57    TEENNICK:            89
ESPN:                55    NICKTOONS:         87
NICKTOONS:      53    BET:                     86
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1380; K6-11 876; TWEENS 9-14 615
DISNEY CHANNEL:     K2-11 1196; K6-11 826; TWEENS 9-14 644
CARTOON NETWORK: K2-11   553; K6-11 386; TWEENS 9-14 308
DISNEY XD:               K2-11   184; K6-11 142; TWEENS 9-14   96
NICKTOONS:              K2-11   137; K6-11 107; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 7, 2010, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1469; K6-11 1079; TWEENS 9-14 998
NICKELODEON:         K2-11 1384; K6-11   893; TWEENS 9-14 641
CARTOON NETWORK: K2-11   576; K6-11   371; TWEENS 9-14 243
DISNEY XD:               K2-11   224; K6-11   162; TWEENS 9-14 111
NICKTOONS:              K2-11   121; K6-11     97; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 8, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1134; K6-11 438; TWEENS 9-14 316
DISNEY CHANNEL:     K2-11   758; K6-11 458; TWEENS 9-14 376
CARTOON NETWORK: K2-11   524; K6-11 319; TWEENS 9-14 230
DISNEY XD:               K2-11   172; K6-11 124; TWEENS 9-14   97
NICKTOONS:              K2-11     80; K6-11   56; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Correction: the following ratings chart printed here yesterday should have been dated Friday, November 5, 2010
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 5, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1109; K6-11 495; TWEENS 9-14 351
DISNEY CHANNEL:     K2-11   844; K6-11 507; TWEENS 9-14 451
CARTOON NETWORK: K2-11   459; K6-11 281; TWEENS 9-14 220
DISNEY XD:               K2-11   163; K6-11 110; TWEENS 9-14   80
NICKTOONS:              K2-11     78; K6-11   55; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Wanda and Cosmo are whose Godparents?  TIMMY TURNER on THE FAIRLY ODDPARENTS  Kudos to:  Tina Waganer-Tina and Friends/Eldersburg; Mike Doyle-Spot on Media Consultants/Madison; Mara Anastas-Simon & Schuster/NY; Enid Chaban-Random House Children’s Books/NY; Heather Floore-KDAF/Dallas; Emmy Johnston-MTV Networks/Chicago; Odette Felix-Dark Horse Media/Tucson; Richard Quan-Butler Shine Stern Partners/San Francisco; Patrick Rieger/Burbank; Michael Ross-The Hub/Burbank; Loic Rayssiguier-Game One/France; Valerie Villarosa-Centennial College’s Children’s Entertainment Program/Toronto

Today’s Trivia Question:  This iconic TV character always wore a heart-shaped pave diamond necklace, which was given to her by the show’s director?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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MGR, SLS DVLPMNT/Discovery Communications/NY:
Dvlp digital ad solutions & spprt sales strgy Nationally; exp in mobile sales strgy, custom solutions; strong mktg background. 3-5 yrs exp: Req#2766 (11/17)

JOB OPENING: DIGITAL RESEARCH MANAGER/VH1/CMT/LOGO/NYC: 4+ yrs exp media research; exp w/Omniture, SiteCatalyst, comScore, Nielsen//NetRatings, Forrester, Hitwise; BA Req. EOE/M/F/D/AAP apply (11/17)

JOB OPENING: SR MANAGER, PR/VERSUS NTWRK/COMCAST/PA: Manage all public relations efforts, stay current with media trends. Req’d 7+ yrs exp. @ Public Relations/Mktg Comm, superior interpersonal skills. Apply:    (11/17)

JOB OPENING: MOBILE SALES MGR/Disney Interactive/SF: Drive rev. Sell Disney’s mobile solutions to top-tier advrtsrs. 4+yrs mobile sales, 5+yrs  online ad sales, 2 yrs mgmt. dig/mobile media knwlg  a must. (11/17)

JOB OPENING:  ACCT EXEC/Disney Interactive/CHI: Online media, branded ent. over 20 sites incl. & the Disney Mom’s & Women’s Ntwrk of sites. O nline Ad Sales exp a must!  (11/17)

JOB OPENING: DIGITAL AE/GSN/SM: Promotes/sell inventory on GSN must be extremely organized and driven.Media math skills and terms. Knwldg MS software. Send res & CL to (11/16)

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JOB OPENING: ACCT EXEC/Radio Disney/Chicago: Successfully represent Radio Disney w/in assigned territory generating network ad sales revenue according to assigned goal. Apply to: Req # 269958 (11/16)

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JOB OPENING: TRAFFIC/PROD MGR/OOH Dig Net/NYC: Handle element intake, schedule, traffic & prgrmng of content. Need to be great w detail & have traffic & prod mgmt bknd. Software skills important. Cover/resume: (11/13)

JOB OPENING: DRUPAL DEVELOPER/Odyssey Networks/NY: with strong HTML/CSS and online video exp. New Media Org seeking web developer with strong Drupal skills. Online video exp necessary. Resumes: (11/13)

JOB OPENING: PROGRAM MGR/KTVU/San Fran Bay Area: Dept head level position. Dvlp prgrm sched w/ highest saleable ratings at the lowest possible cost. B.A. degree & 6yrs exp related exp req’d. Resume: (EOE) (11/12)

JOB OPENING: ACCT EXECUTIVE/TV AE w/2+ yrs digital ad sales exp, preferably in media/entertainment. Consumer exp a must. Competitive salary commensurate w/ exp & excellent benefits prgm. (11/12)

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at , email (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

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SITUATION WANTED:  NATIONAL TV HOST, LIFE/FITNESS/RELATIONSHIP COACH appearing soon on major network reality show seeks E.P. with verifiable network/syndicator Rolodex to shop projects. (11/17)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST/NY:  Extensive experience in all forms of media..print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: (11/17)

SITUATION WANTED:  DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact (11/17)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. (11/16)

SITUATION WANTED: Results oriented DIGITAL TECHNOLOGY SALES PRO with proven track record seeking a sales or business development role in Los Angeles CA. Please email with interest (11/16)

SITUATION WANTED: PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact (11/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (11/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turn around Email: (11/16)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a very successful closing record and strong Rolodex of clients, email (11/13)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (11/13)

SITUATION WANTED: ANIMATION PRODUCTION MANAGER/ASST/LINE PRODUCER 20 yrs exp incl stybds, anim, prod /directing. 2D Digital. Flash. Traditional. Canadian. (11/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (11/12)

SITUATION WANTED:  EP, SHOWRUNNER, DIR w major network/studio/interactive credits. Looking for funded projects,   (11/12)

SITUATION WANTED:  MARKETING PROJECT MANAGER/LA: Pro w/ Bachelor’s in TV & 5 years in broadcast & cable marketing seeks new opportunity. Experienced in all platforms & live events (CES, E3, Comic-Con). E-mail (11/12)

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email:, Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email (11/11)

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