Wednesday, May 9th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, May 9, 2012, and this your first early morning briefing.

D3Publisher (D3P), a developer/producer of interactive entertainment software, and Cartoon Network Enterprises (CNE) team for a new video game, Adventure Time: Hey Ice King! Why’d you steal our garbage?!, based on Cartoon Network’s animated series Adventure Time. The game will release for the handheld devices Nintendo 3DS and Nintendo DS in late fall 2012. Developed by WayForward, Adventure Time creator Pendleton Ward is creating a new storyline and quests for the game. The game follows Finn and Jake as they track down the Ice King who has absconded with their garbage and plans to construct a Garbage Princess.


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Namco Bandai Games, 41 Entertainment (41e) and Arad Productions appoint new licensing and promotional agents in the US for the new Pac-Man TV series (26×22), which is slated to debut on Disney XD in fall 2013. Striker Entertainment (Striker) is named to identify and sign licensees in the key categories of apparel, accessories, footwear, health and beauty aids, oral care and publishing. The CDM Company (CDM) will handle all Consumer Promotional Efforts. All categories not specifically handled by Striker and CDM will be retained by the 41e in-house team. 41e will manage the overall global licensing and merchandising program and has already granted a number of key licenses.


Marvel Entertainment enters into a multi-year deal with digital comics platform ComiXology to exclusively distribute single issue English-language digital comics worldwide. Marvel fans will continue to have access to single-issue digital comics via the Marvel apps available for Apple iOS and Android, as well as the new web-based Marvel Comics Shop (, which are all powered by comiXology. Marvel comics can also be found on the comiXology platform available on Apple iOS, Android, Kindle Fire and In addition, beginning this week, Marvel’s digital comics will be available through comiXology’s Digital Storefronts for brick-and-mortar retailers.


What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC

Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480


While Comcast and Disney announced that Xfinity TV customers can now access ESPN live streaming content via the WatchESPN app,, and soon on Comcast’s, kid/family viewers will soon get their chance too. New “Watch” products from Disney Channel, Disney XD and Disney Junior will debut to Comcast’s Xfinity TV subscribers later this year. Similar to WatchESPN, these authenticated products will be accessible across a variety of platforms and devices both in-home and out-of-the-home.

Thunderbird Films, a Vancouver, B.C.-based indie multiplatform producer/distributor/rights manager, is tapped to serve as the Canadian distributor of Flemish production company Studio 100‘s new 3D animated HD series Maya the Bee (78×13). Thunderbird will also help Studio 100 with US sales of the K5-7 targeted animated adventure series. Maya the Bee, which is based on the German book of the same name, celebrates its 100th anniversary this year. The new 3D Maya the Bee is produced by Studio 100 Animation in association with TF1 and ZDF.

Canada’s Skyreader Media, a producer of eBooks, partners with kid’s author Leslie McGuirk to make her book Pip the Penguin available as an interactive eBook on the iPad. The Pip the Penguin eBook will be feature Skyreader’s new draw-along interactive built on its proprietary eBook authoring platform.

Hoho Entertainment signs a new licensee deal with Immediate Media for its CG animated preschool property Cloudbabies. Cloudbabies will debut in the publisher’s preschool magazine, CBeebies Weekly later this month and will also star in their own dedicated CBeebies Special early next year. Created by art director, Bridget Appleby, Cloudbabies is currently being animated in CG by Manchester-based Studio Liddell and is slated to air on CBeebies soon.

Celebrated author and illustrator Maurice Sendak has passed away at the age of 83. Sendak created dozens of books for kids, many of them considered dark but nonetheless adored, and is probably best known of his award winning titles Where the Wild Things Are (1963) and In the Night Kitchen, and Outside Over There (1981), not to mention the many books for which he provided illustrations, such as the Little Bear book series by author Else Homelund Minarik – which was also adapted as an animated TV series for Nickelodeon, and Slateh the Goat based on a story by writer Isaac Bashevis Singer. These are by far just a few of Sendak’s titles. Bumble-Ardy, Sendak’s most recent picture book (written and illustrated)  in fact his first in some 30-years, was published by HarperCollins in fall 2011. Sendak’s next book, My Brother’s Book, a poem that he wrote and illustrated in honor of his late brother Jack will be published posthumously by HarperCollins in February 2013, per NYT. Sendak collaborated with playwright Tony Kushner on the book Brundibar (2003), based on a 1938 children’s opera, the book was then adapted back into an opera. Outside of the world of kid books, appeared in a cameo as a Rabbi, along with Kushner and Meryl Streep (in addition to her role as Ethel Rosenberg), in the HBO adaptation of Kushner’s Angels in America, and he also designed sets for operas and ballets. While Sendak was widely known to be a cantankerous guy, he really did write and illustrate so many fantastic books, many of which were adapted for the stage and other mediums, as well as creating the TV series Seven Little Monsters. All are worth reading. Mr. Sendak let the Wild Rumpus begin!

Cynopsis Kids !magination Awards Finalists have been announced! For a full listing of all the finalists, and to register for the June 7 Awards Breakfast in NYC click here


Global licensing company Evolution (f/k/a EMG) expands its executive team to continue its mission of helping content owners and IP creators monetize their properties worldwide. Founded by Travis J. Rutherford, President/Licensing and Retail and Adam Unger, President/Sales & Marketing, Evolution appoints Stanley Lerman as Managing Director and COO, and Ryan Broomberg as EVP. Also joining Evolution is Kirsti Tichenor as Sr. Director/Licensing and Brand Compliance, handling all product development approvals, creative services and category licensing sales. LA-based Evolution will continue to handle a range of projects including: Summertime Entertainment’s new 3D animated CGI feature film Dorothy of Oz, based on the books by Roger Stanton Baum, and slated for a 2013 release. The movie, which features Lea Michele, Martin Short, Jim Belushi, Dan Aykroyd, Kelsey Grammer among many others, already has 33 licensees on board including; Zinkia Entertainment’s popular preschool animated series Pocoyo; and Zydeco Studios’ kid’s novelty brand Floppets; as well as serving as the new business development representative worldwide for manufacturer Creata.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/30-5/6/12 :
Total Day     (000)   Primetime      (000)
NICK° :          832     DSNY* :        1235
DSNY* :        776     NICK JR°°:       607
CARTOON:     473     ADSM** :        234
NICK JR°°:     416     DXD:               212
ADSM** :     181     NICKTOONS:     204
DXD:            148     NAN** :           192
NAN** :        139     SPROUT***:     118
SPROUT***:   91     TEENNICK:          65
TEENNICK:      53     MTV:                 60
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/30-5/6/12 :
Total Day     (000)  Primetime      (000)
DSNY* :        476     DSNY* :         911
NICK° :         412     DXD:              153
CARTOON:     308     ADSM** :       150
ADSM** :      129     NAN** :         142
DXD:             112     NICKTOONS:   135
NAN** :        106     NICK JR°°:       102
NICK JR°°:       72     TEENNICK:        51
TEENNICK:       45     MTV:                38
ANIMAL PLANET:   28     ESPN:           32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/30-5/6/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         420     DSNY* :         759
NICK° :          308     ADSM** :       233
CARTOON:      250     NAN** :         179
NAN** :         130     DXD:              127
ADSM** :       217     MTV:             104
DXD:               95     NICKTOONS:     98
MTV:               59     TEENNICK:       68
TEENNICK:        57     COMEDY:          48
COMEDY:          33     DISCOVERY:      46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Answer to Our Last Trivia Question: What cartoon character often outwitted two cats named George and Benny, a parody of George and Lenny from Of Mice and Men? Speedy Gonzalez. Kudos to: Jessica Stango-Stangold Pretzels/Aston PA; Cristen Wuetig, Comcast/Philadelphia; John Harman-AT&T AdWorks/NYC; Michael Ritz-BucStar Consulting/NYC.

Today’s Trivia Question: What Warner Brothers cartoon character was temporarily shelved for being too violent? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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