Wednesday, May 4th, 2011

Cynopsis: Kids!


Good morning. It’s Wednesday, May 4, 2011, and this is your first early morning Kids briefing. 

Gorilla Nation Media, a division of Evolve Media, launches Youthology, a new kid/tween/teen-centric vertical media services business.  Youthology will specifically assist advertisers in reaching and connecting with the youth market.  SodaHead ( ) has tapped Youthology to exclusively represent its online advertising inventor.  Other recent clients signing on with Youthology include Hit Entertainment for its properties.


Two more join the cast of the movie adaptation of Suzanne Collins young adult novel, The Hunger Games.  Cast as the boy/girl tributes from District 7 are Sam Ly and Leigha Hancock.  If you haven’t read the book(s) yet … a) you should and b) not all the tributes have names.


The Hub honors moms with a Mom-a-thon featuring Mrs. C, Marion Ross of Happy Days, this Sunday, May 8, 2001, Mother’s Day in many countries.  The evening will include six back-to-back episodes of Happy Days featuring Mrs. C, 9p-12a.


Coolabi names Golden Bear as the mater toy partner for its Poppy Cat property.  Set to launch in fall 2012, a new Poppy Cat toy line for the UK and Ireland will include plush, plastics, and arts and crafts products.  The animated Poppy Cat (52×11) preschool series makes its debut this week on Nick Jr in the UK, with recent TV deals including Sprout (US), as well as broadcasters in Australia, Canada, Korea, Poland, and the Middle East.  Based on the Poppy Cat character created by Lara Jones in the Macmillan books, the animated series is co-produced by Coolabi Productions, the TV production arm of Coolabi, and King Rollo Films.

2K Play, Nickelodeon and Major League Baseball Properties team up to introduce Nicktoons MLB for Xbox 360 (with support for Kinect), Wii, and Nintendo DS this summer.  The new game features Nicktoons animated characters going up against players from all 30 MLB teams in baseball games.  The summer debut of Nicktoons MLB will be supported with social media and special events at MLB ballparks.  The game is in development at High Voltage Software for consoles and Black Lantern Studios for Nintendo DS.

Amtrak and Ludorum partner to include Chuggington as part of Amtrak’s 40th anniversary nationwide tour, which kicks off this Saturday, May 7 at the National Tran Day event at Washington union Square in Washington DC.  Under the deal, a Chuggington play area for preschoolers/kids, Chuggington Depot, will be featured at select stops on Amtrak’s 40th anniversary Exhibit Train tour that will run through spring 2012.  Chuggington, a CGI animated series, airs daily on Disney Channel’s Disney Junior programming block.  More information about the Exhibit Tour and Chuggington Depot can be found at .

American Girl, a subsidiary of Mattel, celebrates its 25th anniversary this year, and during its first quarter century reports having sold 20+ million dolls and 135 million books to date.  To mark this milestone anniversary year, American Girl is launching a cruise for fans (which has already sold out, in three days), special in-store events, and limited-edition merchandise.  Anniversary products and activities for 2011 include:

  • Collectible Mini Dolls – the line will continue to debut a limited edition historical mini doll each month throughout 2011.
  • Deluxe-Edition Historical DVDs – American Girl movie DVD re-releases including special features.
  • In-Store Celebration Events – fans can visit American Girl stores where special birthday festivities featuring popular characters, crafts, activities and other events will be available.
  • Share Your American Girl Memories – beginning this week, fans can share their favorite American Girl moments/stories – about their dolls, books, and in-store experiences at

  • 25th Birthday Cruise – the American Girl-themed vacation cruise sets sail from Miami on November 19, 2011 on the Celebrity Eclipse via Celebrity Cruises.


BBC Worldwide appoints Jacek Koskowski as GM/CEE, BBC Worldwide Channels.  Koskowski is the first to hold the role of GM, CEE for the EMEA business, which is a first step in BBC Worldwide Channels’ long-term strategy to set up a local office in the region.  Based in Warsaw, Koskowski will oversee daily management of BBC Worldwide’s channels operations and head up distribution for its portfolio of six BBC channels in the market.  He will report to Ian McDonough, SVP and GM/BBC Worldwide Channels EMEA.  For a transitional period, Koskowski will work alongside Program Sp z.o.o to manage relationships with current partners and seek new distribution opportunities for the BBC channels until in-house support is established.  Most recently, Koskowski was Director/Thematic Channels, TV Polsat SA (Poland), responsible for the distribution and marketing of Polsat’s channel portfolio and the introduction of its new thematic channels into Poland.  A former TV host and news editor for Radio Zet and NTW, he previously toiled for Zone Vision (now Chello), and later co-founded Program Sp. z.o.o.

Turner CN Enterprises (TCNE) names Dorota Pawlowska as the new Territory Manager, Central Eastern Europe (excluding Russia and CIS).  Based in Warsaw, Pawlowska will be part of the team charged with growing TCNE consumer products business in the emerging markets.  She will work closely with the channel team in the region and the European Licensing Company (ELC), TCNE’s licensing agent in Central Eastern Europe. Pawlowska will also manage strategic brand development and maximize commercial opportunities for properties, including Ben 10, Bakugan and Generator Rex.

Imperial Toy names Genna Rosenberg as EVP/Strategic Marketing, Communications and Business Development.  Rosenberg joins Imperial from Jakks Pacific, where she spent 11 years most recently as SVP/Communications, Investor Relations and Philanthropy.  Prior to that Rosenberg was with Sharpe PR & Marketing, and also ran her own firm GennaRation Public Relations and Marketing, where she represented a range of toy, consumer and entertainment companies.

THQ names public relations veteran executive Angela Emery, as VP/Corporate Communications.  She will report to President and CEO, Brian Farrell.  Emery joins THQ following eight years with Disney Interactive Studios, where she served as VP/Global Communications for the interactive division.  She has previously toiled for Fox Interactive, Saga of America, and managed PR strategies for Microsoft Game Studios while with Edelman Public Relations Worldwide.  Additionally, Julie MacMedan, VP/Investor Relations and Corporate Communications is exiting THQ to pursue a new opportunity.  THQ is searching for someone to take over the PR investor relations responsibilities.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/25-5/1/11 :
Total Day      (000)   Primetime     (000)
NICK° :              1191    DSNY* :             1357
DSNY* :               887    NICK JR°°:          594
CARTOON:           511    NAN** :              578
NICK JR°°:          391    ADSM** :            292
NAN** :               358    DXD:                  187
ADSM** :             212    NICKTOONS:      145
DXD:                   144    ESPN:                  96
NICKTOONS:         89    DISCOVERY:         82
SPROUT***:         49    MTV:                    74
TEENNICK:            52    SPROUT***:        61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/25-5/1/11 :
Total Day    (000)  Primetime    (000)
NICK° :             596    DSNY* :             981
DSNY* :            549    NAN** :             431
CARTOON:        333    ADSM** :           187
NAN** :            288    DXD:                 146
ADSM**:          142    NICK JR°°:         104
DXD:                105    NICKTOONS:        97
NICK JR°°:         75    ESPN:                  56
NICKTOONS:       62    TEENNICK:          54
TEENNICK:          45    DISCOVERY:        51
ANIMAL PLANET:  27    MTV:                   45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/25-5/1/11 :
Total Day     (000)  Primetime      (000)
NICK° :              438    DSNY* :                759
DSNY* :             429    NAN** :                536
NAN** :             379    ADSM** :              215
CARTOON:         249    DXD:                    114
ADSM** :           210    MTV:                     92
DXD:                   81    TEENNICK:             86
TEENNICK:          64    COMEDY:                84
MTV:                   51    ESPN:                     81
NICKTOONS:        50    NICKTOONS:          68
ESPN:                  41    DISCOVERY:           62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 30, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1352; K6-11 846; TWEENS 9-14 657
DISNEY CHANNEL:     K2-11 1221; K6-11 847; TWEENS 9-14 623
CARTOON NETWORK: K2-11   553; K6-11 368; TWEENS 9-14 259
DISNEY XD:               K2-11   191; K6-11 138; TWEENS 9-14 103
NICKTOONS:              K2-11   125; K6-11   92; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 1, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1235; K6-11 808; TWEENS 9-14 588
DISNEY CHANNEL:     K2-11 1116; K6-11 789; TWEENS 9-14 610
CARTOON NETWORK: K2-11   618; K6-11 402; TWEENS 9-14 269
DISNEY XD:               K2-11   171; K6-11 120; TWEENS 9-14   82
NICKTOONS:              K2-11   116; K6-11   87; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 2, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1069; K6-11 407; TWEENS 9-14 287
DISNEY CHANNEL:     K2-11   795; K6-11 423; TWEENS 9-14 327
CARTOON NETWORK: K2-11   428; K6-11 263; TWEENS 9-14 200
DISNEY XD:               K2-11   182; K6-11 148; TWEENS 9-14 138
NICKTOONS:              K2-11     74; K6-11   48; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data


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Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: (5/11)

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist. #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply:  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English. ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: (5/10)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies (5/7)

SITUATION WANTED:  TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact (5/5)

SITUATION WANTED:  RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA (5/5)

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