Wednesday, May 30th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, May 30, 2012, and this your first early morning briefing.

Cartoon Network will premiere its new series Annoying Orange, based on the web sensation of the same name, on Monday, June 11 at 8:30p. Annoying Orange has been viewed 1+ billion times YouTube. The new TV series revolves around Orange and his friends on their various adventures outside the fruit stand  to places like the prehistoric era and colonial times. Joining Orange on his jaunts are popular produce pals from the web series including the level-headed Pear, love interest Passion Fruit, goody goody Apple, the upbeat Marshmallow and Orange’s nemesis, Grapefruit. New to the property is the only human character Nerville (Toby Turner), as the owner of the fruit cart that the gang calls home. Annoying Orange will feature guest voiceovers by Michael Clarke Duncan, Jeffrey Tambor, Tim Curry, Tony Hawk, Malcolm McDowell, Billy Dee Williams, Leah Remini, Tom Kenny, John DiMaggio, Nick Swordson, Danny Trejo and Felicia Day. Developed and produced by The Collective, Dane Boedigheimer (creator of the Annoying Orange web series) co-created the TV series with Tom Sheppard (Pinky and the Brain).


Ubisoft partners with the kid-targeted virtual world Poptropica ( to develop a video game featuring the site’s characters and most popular Islands. Set for a holiday 2012 release, the video game will incorporate Poptropica’s narrative storytelling experience and will be available for the Nintendo DS system.

Bulldog Licensing inks a digital licensing deal for Goochicoo, a preschool brand from The Backland Studio, with Miami-based app developer Tropisounds. Under the deal, Tropisounds will develop a Goochicoo iPad and iPhone app that will be part of its popular Wood Puzzle line, which recreates the classic preschool wooden puzzle in a digital format that helps toddlers develop essential logic and motor skills. The new version features a range of puzzles of varying difficulty, all illustrated by Goochicoo’s characters.


Steven Spielberg’s classic movie E.T.: The Extraterrestrial celebrates its 30th anniversary with an exclusive airing on The Hub on June 1 at 9p.

Canada-based Ameba partners with Google TV to launch the Ameba app on the Google TV Internet-connected TV platform. Google TV users can add the Ameba app to their Google TV for free and get instant access to the latest Ameba TV shows and videos  streamed directly to their Google TVs for on-demand viewing. The debut extends Ameba’s reach to 5+ million Internet-connected devices, which include Roku, LGE Smart TV and now, Google TV. Ameba is also available on iPhone, iPad, and iPod touch, and online at In addition, Ameba continues to build its library with a number of new deals with content providers. Ameba has recently added kid’s programs including: WordWorld from WTTW National productions; Bunny Bop created by Cheryl Wagner; The Cat in the Hat Knows a Lot About That; BusyTown Mysteries; Ruffus the Dog from Hunky Dorey Entertainment; A World of Wonders; and Ruby Skye P.I.

Sesame Square, the Nigerian co-production of Sesame Street, returns to Nigerian Television Authority (NTA) with a second new season (26×30), once again featuring Sesame Muppet friends like Kami and Zobi. Sesame Square is co-produced by Nigerian production house Ileke Media and Sesame Workshop. Season two of Sesame Square premieres this month on NTA where it will air Saturdays at 9:30a, and Sundays, Tuesdays, Wednesdays and Thursdays at 5:30p. Developed in collaboration with education advisors, including Nigeria’s Ministries of Health and Education, Sesame Square is designed to promote literacy, numeracy, recycling, health and good hygiene habits, and foster kid’s self-esteem, cultural pride, and respect for differences and diversity. Sesame Square will also emphasize Malaria prevention and HIV/AIDS and immunization education. The series is funded in part by the United States Agency for International Development (USAID) and the President’s Emergency Plan for AIDS Relief (PEPFAR). Additionally, local NGOs will distribute 2,700 new outreach kits with engaging health, math, and science learning materials later this year, these materials support the educational messaging in the TV series and promote interactive learning via games and activities.

BBC Worldwide Channels announces that Cat Sandion will serve as the new co-host for CBeebies in South Africa beginning June 2012. Cat will join popular host Sid Sloane on air, offering up ideas and games for kids and parents, and featured in wraparounds for the channel’s programming line up. Cat, an actress and dancer, is one of Britain’s newest kid’s TV hosts and has already become popular with audiences. She has been featured on the kid-aimed TV series Hi 5 UK, which stages tours across the UK teaching kids to learn through singing, dancing and music.

Texas-based Mobile Mum (, a kid-centric subscription-based service ($4.99/month), welcomes The Wiggles to its kid’s digital iPTV channel, under a new partnership with distributor NCircle Entertainment. Mobile Mum’s library already features kid programming such as Dr. Seuss’ The Cat. In the Hat Knows A Lot About That, Pocoyo, Animal Atlas and Mighty Machines available anytime anywhere. Mobile Mum also produces its own original educational games featured interstitially on the channel.

There’s still time to sign up to be with us for the 1st annual Cynopsis Kids !magination Awards Breakfast on June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC. Join award finalists, and our keynote speaker Richard Wiese, host of Born to Explore. Register now



Cynopsis Kids !magination Awards

Who will win an !magination Award this year? You won’t want to miss this must-attend industry event!

Thursday, June 7, 2012
8:00 – 10:30am
Le Parker Meridien
New York City

Finalist list: .


Bestseller Children’s Series & Tie-Ins (top 10), Week of May 28, 2012: Title; Author (Publisher)
Hunger Games; Suzanne Collins (Scholastic)
The Kane Chronicles; Rick Riordan (Disney-Hyperion)
Theodore Boone: Kid Lawyer; John Grisham (Dutton)
Diary of a Wimpy Kid; Jeff Kinney (Abrams/Amulet)
Big Nate; Lincoln Peirce illustrator (HarperCollins)
The Avengers; N/A (Disney/Marvel)
The Mortal Instruments; Cassandra Clare (S&S/McElderry)
The Mysterious Benedict Society; Trenton Lee Stewart (Little Brown/Tingley)
The 39 Clues; N/A various authors (Scholastic)
The Lorax; Dr. Seuss (Random House)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Spirit Halloween, a season Halloween retailer and division of Spencer Gifts, establishes a licensing department, which will be headed up by licensing veteran Eric Morse. Morse will lead licensing initiatives through a strategy of partnering with premier vendors and licensors as well as developing new in-store marketing programs. Most recently, Morse served as the Head of Marketing for Dylan’s Candy Bar based in NYC. He previously toiled with popular brands as the Director/Licensing, Global Toys at Sesame Workshop, and in various positions at Hasbro Entertainment and Licensing.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 24, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 810; K6-11 480; TWEENS 9-14 381
NICKELODEON:          K2-11 805; K6-11 344; TWEENS 9-14 247
CARTOON NETWORK: K2-11 615; K6-11 396; TWEENS 9-14 337
DISNEY XD:               K2-11 169; K6-11 142; TWEENS 9-14 120
NICKTOONS:              K2-11   84; K6-11   56; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data



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Answer to Our Last Trivia Question: The Mutants of Plun-Darr are enemies with whom? The Thundercats. Kudos to:  Bob Friedland-Toys”R”Us, Inc/NY; Rori Caffrey- Kids Media Centre/Toronto;  Tom Boyd-WGN-TV/Chicago; Brett Ashy -The Ashy Agency/LA; Anand Roy-The Walt Disney Company/Mumbai Indai; Martin McElroy-Red Kit Animations/Edinburgh UK.

Today’s Trivia Question: What was the name of the car Dick Dastardly and Muttley drive in Wacky Races? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: ASSISTANT, DEVELOPMENT & PRODUCTION/SABAN BRANDS/ CENTURY CITY/LA: 1-3yrs TV Animation, Family/Kids or Live Action administrative experience to support SVP. Apply: (6/6)

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JOB OPENING: ASSOC. DIR., MEDIA OPERATIONS & CLIENT-VENDOR COMM/Sherwood Trading Group/Ramsey NJ: Mng daily operat’l processes ntwrk TV & Radio clients. Proficient: MediaOcean and EXCEL. Resume: (6/5)

JOB OPENING: MGR, BUS OPERATIONS/ESPN Inc/NYC: 4+ Yrs Exp; Manage ad sales support team handling acct. maint. Ad industry exp req’d. Must have exp. in TV. Analytical skills a +. Digital exp is a +. Job ID-45958 (6/5)

JOB OPENING: SR AD SALES EXEC/ Captivate Network/Chicago Loop: Need 5+ yrs client+ agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: (6/5)

JOB OPENING: QC TECH ESPANOL/STAMFORD: Freelance Tech eval audio & video for Spanish & English programs. apply (6/2)

JOB OPENING: SALES COORDINATOR/HEALTH CLUB MEDIA/CHI: Assist AEs in proposal gen. & dvlp prod integration for plans, wrks w/ AEs & Ops on media buys to ensure proper maint of all accts Send resumes to (6/2)

JOB OPENING: MANAGER AD SALES MARKETING/BRAVO NBCUniversal/NYC: Collaborate cross departments to create sponsorship opportunities & advance Bravo brand/sales strategy Ad Sales exp is a must. Apply: #5341 (6/2)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/Nat Geo/DC: Attorney to manage talent issues (agreements, releases, employment, negotiations). JD, 5 yrs TV/film legal exp req’d. Apply for Job 5124 at (6/1)

JOB OPENING: FREELANCE MGR, STRATEGIC MKTG/USA NTWK/NBCUNIVERSAL/NYC: Develop & execute digital/integrated multi-platform mktg solutions. Min 5 yrs mktg exp in TV or digital mktg agency. Apply: (6/1)

JOB OPENING: MGR, PRGRMNG BOOMERANG/Cartoon Network/ATL: Mng/execute day-to-day prgrmng strategies, incl stunt plan’g & all inventory. Must have 2-5 yrs TV prgrmng exp. Resume: (6/1)

JOB OPENING: DIGITAL SALES MGR/OWN/Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: (5/31)

JOB OPENING: SALES PLANNER/OWN Digital/ 2 yrs exp in Online Ad Sales, oversee rfp requirements & price/cpm analysis, develop proposals and presentations, team player. Apply at: (5/31)

JOB OPENING: FLASH DVLPR/DESIGNER/NYC: 2-5 yrs related work exp in high-end, fast paced, graphic design & prod stdio or agency. Exc comm skills w/strong client srvce & proj mngmnt. BA deg/ graph des pref’d. Res: (5/31)

JOB OPENING: PUBLICITY ASST/LA: Asst maint’g press lists/press set visits/event plan’g/press junkets & escorting talent to events/media apprncs. 1-3yrs ent pub. exp pref’d. Strong written comm skills a must. (5/31)

JOB OPENING: DIR, PR/LA: 7+YRS TV publicity exp. at a ntwrk, studio or agency & a comprehensive knwlg of ent, cbl industry & unscripted ser. Strong relations w/key print, brdcst & online media outlets is key. (5/31)

JOB OPENING: SHOW PRODUCER/REELZ/ABQ, NM: Entertainment news bckgrnd/strong writing skills/on deadline. Staff position with benefits; At least 5 yrs on daily/weekly pop culture shows. Please apply to (5/31)

JOB OPENING: PROMO EDITOR/ (PT)/New Orleans: Exp w/ final cut pro and recent topical promos a must. Need a sense of comedy and exp with graphics. 8 wk position, Could become staff position. Contact – (5/31)

JOB OPENING: SR DIRECTOR OF PROGRAM SCHEDULING/THE WEATHER CHANNEL/ATL or NYC: 7-10 years TV programming, strong knowledge TV & digital platforms. Solid program planning/scheduling exp a must. Resume to: (5/31)

JOB OPENING: PROGRAMMING COORDINATOR/ HGTV & DIY/NY: maintain materials related to the programming production process. 2 yrs exp in production or programming req. Apply: (5/31)

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SUMMER INTERNSHIP CREDITS ONLY: Sony Music seeks NYC MBA summer intern to assist the global Biz Dev team in analyzing new digital opportunities. MBA strongly preferred. Excel proficiency & love of music required. Res: (5/31)

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SITUATION WANTED: VOD PROGRAMMER/SCHEDULER/NYC: Exp with the scheduling/programming/quality control/delivery/pitch process of media content for major cable network. Interest in Broadcast & Commercial Operations. Contact: (6/6)

SITUATION WANTED:  Exp’d new biz dev pro available for media sales/sales mgmt. Radio, TV, cable, print, Digital and OOH. Work remotely w/ access to major airports; road warrior. F/T employment pref’d. Salary + comm. Email: (6/6)

SITUATION WANTED: PRODUCTION MANAGER/LA: Experience in educational/documentary/reality TV. Prefer company focused on personal development. Will travel and/or relocate. (6/5)

SITUATION WANTED: OPERATIONS/ NYC: Previous experience includes working in tape library and master control operations. Additional experience with project management. Resume upon request. Contact: (6/1)

SITUATION WANTED: WRITER’S/PRODUCTION ASSISTANT/LA: Worked as a Page on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Very experienced with Final Draft. Has BS in journalism. (5/31)

SITUATION WANTED: TAKE ON ME, TAKE ME ON: NY based: willing to travel and/or relocate. Mass Comm, Media head, super organizer, creative, seeking dynamic org./individuals to work with. Pls contact, (5/31)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts ( (5/30)

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