Wednesday, May 2nd, 2012

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Cynopsis
05.02.12

Good morning. It’s Wednesday, May 2, 2012, and this is your first early morning briefing.

Tonight’s Finales:
BBC America: Whitechapel at 10p
Bravo: Million Dollar Listing New York at 10p


A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS

Scripps Networks. Brands for Life. The Formula:

BUILD Trusted Brands.
HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC

ENGAGE Upscale Viewers. 
#1
Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending.

INFLUENCE Purchase Decisions.
 #1
Most Ad Receptive Audience in Cable#1 for Inspiring Viewers to Try New Products.
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit scrippsnetworksadsales.com..


~ MORE GOOD STUFF ~

Supermodel Naomi Campbell headlines a new reality competition series on Oxygen called The Face.  Campbell will be one of three supermodel coaches who will have responsibility for mentoring and training the contestants.  The show will feature three teams of models, each one led by a supermodel coach.  The trio of supermodel coaches will scout and choose their teams from aspiring young models worldwide before guiding them through various assignments, photo shoots, runway shows and teaching them the tricks of the industry.  At the end of the series’ run, one girl will be selected to become “The Face” of a major national brand gaining a contract as the brand ambassador.  The two other supermodel coaches will be announced soon.  Shine America is producing The Face.  

The police procedural series Flashpoint ends after its upcoming fifth season.  Flashpoint airs on ION Television in the US and in Canada on CTV.  Production on the final 13 episodes will conclude this June in Toronto.  The series stars Hugh Dillon, Enrico Colantoni, Amy Jo Johnson, David Paetkau, Sergio Di Zio and Olunike Adeliyi and is about an elite police force in Toronto that deals with hostage standoffs and other crisis situations.  Pink Sky Entertainment and Avamar Entertainment produce the series. 

TLC ordered a third season of its series Long Island Medium.  The next season will premiere in September 2012 with 16X30m episodes.  Currently in the midst of season two, Long Island Medium is averaging 1.9 million total viewers.  Magilla Entertainment produces the series for TLC.

A new daily yoga show, Rock Your Yoga debuts on Veria Living May 14 at 7a.  The show airs Monday-Friday and combines everyday yoga practice with alignment tips, nutrition ideas hosted by wellness and yoga guru Sadie Nardini.  Rock Your Yoga also repeats daily at 6p.

According to MagnaGlobal, estimated US advertising revenues (excluding political and Olympic-related ad revenue) rose by +1.6% in fourth quarter 2011.  For the full year 2011, US ad revenues counting only core media and still excluding political and Olympics, grew by +3.15 to $171.7 billion.  By category, television ad revenues (including political and Olympics) were down by -2.3% and internet was up by +18.8% in fourth quarter.  With the economy remaining tenuous, MagnaGlobal is predicting the 2012 ad revenues will not meet 2011 levels and are forecast at a +2.2% including TV, internet, radio, newspapers, magazines and out-of-home.  To read more about MagnaGlobal’s US ad revenue forecasts, please visit our website (www.cynopsis.com) and look for the article under Additional Industry News. 

Mark your calendars! Help us salute the year’s most outstanding communications initiatives and kids programming in the dynamic Kids media industry on Thursday, June 7 from 8  10:30 a.m. at Le Parker Meridien NY. Register: http://www.cynopsis.com/events/kids-awards/

~ PRODUCTION & DEVELOPMENT ~

HBO is close to finalizing a deal involving an eight-episode drama series True Detective starring Matthew McConaughey and Woody Harrelson playing detectives which would be an ongoing anthology series for the premium network.  True Detective, written by Nic Pizzolatto (The Killing) is about two detectives whose lives become intertwined while investigating a 17-year old case involving a serial killer in Louisiana.  McConaughey will play Det. Rust Cohle and Harrelson’s character is Det. Martin Hart.  Subsequent seasons of True Detective will use the same premise but involve new characters and a new story.  McConaughey and Harrelson have starred together in two feature films, Edtv and Surfer, Dude though this will be their first TV collaboration.

In other HBO news, the premium cable network axed the drama pilot The Corrections opting to pass on the costly adaptation of Jonathan Franzen’s novel.  The plot centered on a Midwestern couple (Chris Cooper and Dianne Weist) and their adult children (Ewan McGregor and Maggie Gyllenhaal) and explored the family’s dynamic in a story told from the mid-20th century to the year 2000.  Noah Baumbach and Scott Rudin are the producers on the project. 

Production has begun on a sixth edition of Rehab with Dr. Drew on VH1.  Instead of helping celebrities, the new season will focus attention on alcohol and drug addiction among young adults.  Rehab with Dr. Drew debuts with eight one-hour episodes this September.   Irwin Entertainment is behind Rehab with Dr. Drew as well as Celebrity Rehab with Dr. Drew.

The stars of CBS’ sitcom Two and a Half Men, Ashton Kutcher, Jon Cryer and Angus T. Jones have signed new one-year deals to continue on the sitcom for its tenth season returning in the fall.  The new contracts give all the stars modest raises.  Despite these new deals involving the show’s stars, CBS has yet to officially renew the comedy. 

George Eads will continue playing Nick Stokes on CBS’ CSI: Crime Scene Investigation for the drama’s 13th season, reports THR.  Eads recently inked a one-year deal to remain with the show that is produced by CBS Television Studios. 

Soap star Bree Williamson is heading to Syfy’s series Haven as a series regular for the upcoming third season.  Williamson played Jessica Buchanan on ABC’s One Life to Live for nine years.  Syfy debuts season three of Haven later this year.


 A CYNOPSIS MESSAGE


What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC
Register: http://www.cynopsis.com/events/kids-awards/

Questions?
Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480


~ RATINGS ~

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 4/23-4/29/12
Primetime    (000)        Total Pgm Day     (000)
ESPN             1433          ADSM*              677
TBSC             1054          ESPN                 645                    
USA                960          TNT                  485                      
TNT                902          USA                  485
HIST               794          TBSC                 475
AEN                693          NAN*                 438
FX                  643          NICK                  424
ADSM              630          FX                     407
DISC               611          AEN                   395
FOOD              605          HIST                  382
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 4/23-4/29/12     
Primetime    (000)      Total Pgm Day            (000)
USA              2588        NICK                       1631
ESPN             2547        DSNY                      1416
DSNY            2139        ADSM*                    1263
HIST             1942        TOON                      1205
TBSC            1855        USA                         1169
TNT              1851        FOXN                       1087
FOXN            1738        ESPN                       1056
ADSM            1388        TNT                        1047
AEN              1388        NAN*                        970
FOOD            1255        HIST                         901
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 4/23-4/29/12
ESPN   NFL Draft                                   4231
HIST    Pawn Stars 10p                          2547
USA     WWE Entertainment 10p               2468
TNT     L.A. Clippers/Memphis                  2445
HIST    Pawn Stars 1030p                       2404
ESPN   Dallas/Oklahoma City                    2313                        
USA     WWE Entertainment 9p                2273
TNT     Boston/Atlanta                           2220
TBSC   The Big Bang Theory 1030p           2011
DISC    Deadliest Catch                          1953
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,700,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 4/23-4/29/12
FOX    American Idol  WED                                4.8/14             6090
CBS    The Big Bang Theory                               4.1/13             5259
FOX    American Idol  THURS                              4.0/12             5157
NBC    The Voice                                             3.8/10             4878
NBC    The Voice Results Show                           3.4/9              4287
ABC    Grey’s Anatomy                                      3.3/9              4222
ABC    Dancing with the Stars                             3.2/8              4028
ABC    Once Upon a Time                                   3.0/8              3811
FOX    Family Guy                                             2.8/7              3630
CBS    Survivor: One World                                 2.7/8              3449
FOX    Glee                                                      2.7/8              3443
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of April 23, 2012)
NBC:     8.19 million total viewers; 1.8/7 and 2.21 million A25-54
ABC:     7.31 million total viewers; 1.6/6 and 1.95 million A25-54
CBS:     5.77 million total viewers; 1.4/5 and 1.63 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Saturday A18-49 Analysis:  ABC and FOX shared #1 on Saturday at 1.5/5 A18-49, according to final primetime national ratings from Nielsen.  FOX’s NASCAR race won at 8p with 1.6/7 and ABC followed with its Movie of the Week at 1.0/4.  ABC then topped at 9p with more of its movie The Blind Side at 1.7/6 and FOX slipped to #2 with its Live From Richmond NASCAR race at 1.5/5.  ABC gained the final win of the night during 10p with its Movie of the Week at 2.0/6 though FOX’s NASCAR special was a mere tenth of a rating point behind at 1.9/6.

Live + Same Day Household Ratings: Saturday, April 28, 2012  (May Sweep Day #3) time period averages.  Source: NTI, Galaxy as dated. Live+SD.


ABC: 3.9/7            ABC Saturday Movie of the Week: The Blind Side 3.9/7

CBS: 3.4/6              NCIS [r] 3.3/6, Crimetime Saturday [r] 3.2/6, 48 Hours Mystery 3.6/6

FOX: 3.1/6              FOX NASCAR Sprint Cup: Live From Richmond 3.6/7

NBC: 1.4/3              Escape Routes 0.7/1, The Firm 1.3/2, Law & Order: SVU [r] 2.1/4

UNIV: 1.2/2            Sabado Gigante 1.2/2

ION: 0.5/1              Psych Sat 8P 0.4/1, Psych Sat 9P 0.5/1, Psych Sat 10P 0.6/1

TELE: 0.4/1            Cine de Impacto 0.4/1, Cine de Impacto II 0.5/1

TF: 0.2/0                Liga Mexicana de Futbol Sat 0.3/1, Cineplex 3 Sat [r] 0.2/0

A18-49:  ABC 1.5/5, FOX 1.5/5, CBS 0.6/2, UNIV 0.6/2, NBC 0.5/2, TELE 0.3/1, ION 0.2/1, TF 0.2/1


Sunday A18-49 Analysis:
  ABC had the winning lineup Sunday delivering a 2.2/6 with the A18-49 demo, according to final primetime national ratings from Nielsen.  ABC opened primetime a winner with America’s Funniest Home Videos at 1.5/5 and FOX’s animated comedies The Simpsons (in rerun) and The Cleveland Show averaged a 1.3/5 in second place.  ABC won at 8p with Once Upon a Time at 3.0/8 and CBS’ Amazing Race trailed in second place at 2.3/7.  Success was ABC’s again at 9p as Desperate Housewives did best with a 2.5/6 followed by FOX at an average of 2.4/6 for Family Guy and The Cleveland Show.  NBC had the final win of the night as Celebrity Apprentice posted a 2.2/6 during 10p followed by ABC’s GCB at 1.8/5.

Live + Same Day Household Ratings: Sunday, April 29, 2012 (May Sweep Day #4) time period averages.  Source: NTI, Galaxy as dated. Live+SD.


CBS: 5.8/10          60 Minutes 6.5/12, Amazing Race 5.2/8, The Good Wife 6.6/10, NYC 22 4.9/8

ABC: 4.6/8             America’s Funniest Home Videos 3.9/7, Once Upon a Time 5.4/9, Desperate Housewives 5.3/8, GCB 3.8/6

NBC: 3.8/6             Dateline SUN 2.2/4, Harry’s Law 4.8/8, Celebrity Apprentice 4.1/6

FOX: 2.4/4             The Simpsons [r] 1.5/3, The Cleveland Show 1.8/3, The Simpsons 2.8/5, Bob’s Burgers 2.3/4, Family Guy 3.3/5, The Cleveland Show 2.4/4

UNIV: 1.5/2            La Rosa de Guadalupe 0.9/2, Nuestra Belleza 1.8/3, Sal y Pimienta 1.6/3

ION: 0.5/1            Sunday 7PM Movie: State of Play [r] 0.5/1, Sunday 10PM Movie: Collateral Damage [r] 0.4/1

TELE: 0.5/1          Pa’Lante con Cristina 0.5/1, Cine Millonario: Spiderman 3 0.5/1

TF: 0.4/1             Cine de Las Estrel Sun [r] 0.4/1, Cine de Las Estrel Sun 2 0.4/1

A18-49:  ABC 2.2/6, FOX 1.9/6, CBS 1.6/5, NBC 1.4/4, UNIV 1.0/3, TELE 0.4/1, TF 0.3/1, ION 0.2/1

Monday A18-49 Analysis:  CBS chalked up a win Monday with a 3.1/8 among A18-49, according to final primetime national ratings from Nielsen.  CBS’ sitcoms How I Met Your Mother and 2 Broke Girls averaged a winning 3.5/10 at 8p and NBC’s The Voice came in second at 3.4/9.  During 9p, things flip-flopped as NBC’s The Voice hit #1 with a 3.8/9 and more sitcoms on CBS, Two and a Half Men and Mike & Molly delivered an average of 3.5/9.  CBS was back in the winner’s seat at 10p as Hawaii Five-O topped with a 2.5/6 and a new episode of Castle on ABC moved into #2 at 2.3/6.      

Live + Same Day Household Ratings: Monday, April 30, 2012  (May Sweep Day #5) time period averages.  Source: NTI, Galaxy as dated. Live+SD.


ABC: 9.5/15           Dancing with the Stars 10.5/16, Castle 7.3/12


 

CBS: 6.3/10              How I Met Your Mother 4.9/8, 2 Broke Girls 5.5/8, Two and a Half Men 7.0/10, Mike & Molly 6.3/9, Hawaii Five-O 6.9/11


NBC: 5.0/8              The Voice 5.7/9, Smash 3.5/6


FOX: 4.3/7               Bones 4.5/7, House 4.1/6


UNIV: 2.3/4             Una Familia con Suerte 2.0/3, Abismo de Pasion 2.3/3, La Que No Podia Amar 2.5/4


CW: 0.9/1                Gossip Girl 0.8/1, Hart of Dixie 1.0/1


ION: 0.8/1               Cold Case 0.6/1, Cold Case 0.7/1, Criminal Minds 1.0/2


TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.5/1


TF: 0.4/1                Cine de Las Estrellas Mon [7p start r] 0.3/0, El Capo 0.4/1


A18-49:  CBS 3.1/8, NBC 2.9/8, ABC 2.6/7, FOX 2.0/5, UNIV 1.8/5, CW 0.6/2, TELE 0.4/1, ION 0.3/1, TF 0.3/1


~ EXECUTIVE MOVES ~

Michael Wright advances to President/Head of Programming for TNT, TBS and Turner Classic Movies (TCM).  Michael will continue to spearhead all programming and scheduling for TNT and TBS in addition to original programming for TCM and original content via digital extensions for all three networks.  Based in Los Angeles, Michael reports to Steve Koonin, President, Turner Entertainment Networks. 

Dan Kelly was tapped as GM/Western Region Advertising Sales at DISH Media Sales.  Located in Los Angeles, Dan will manage the Los Angeles General Market Ad Sales team as well as the Western region.  He reports to Adam Gaynor, Director/Advertising Sales.

Sony Pictures Television (SPT) promoted Zack Hernandez to SVP/US Syndication Sales, Central Region.  In his new role, Zack will supervise 57 markets in the central region heading all SPT distribution activities in the territory including sales of The Dr. Oz Show, Seinfeld, The King of Queens and the upcoming Queen Latifah project.  He reports to Philip Martzolf, EVP/US Syndication Sales, SPT.


This day in History: 2000 – President Bill Clinton announces that accurate GPS access would no longer be restricted to the United States military.

Answer to Our Last Trivia Question: Inspector Lewis Erskine was the main character of what show? The F.B.I. played by Efrem Zimbalist Jr. Kudos to: Carol Teichman-Comcast Spotlight/Bloomfield, CT; Tony Caravello-ABC-TV/NY; Larry Kahn-Golf Channel/Orlando; Rick Rosenfelt-New York Jets, LLC/Florham Park, NJ; Jim Roche-Me-TV Network/Chicago; Todd Telin-KMOT-TV NBC/Minot N. Dak; Phillip Larson-Larson & Larson Advertising/Houston; Roz Seibold-EDA/Tucson; Jim Baerg-ABC TV/Burbank; Lee Toft-The DuBose Group/Woodland Hills, CA; Cathy Korda-ABC Entertainment/Burbank; Jaeson Cayne-Cayne-O productions/Encinitas, CA; Bobby Bittman-SCTV/Toronto; Amy Manchester Borg-Cream Productions/Toronto; Keith MacKechnie-The Actors’ Network/Vancouver.

Today’s Trivia Question: Much to his dismay, who is called Krelboynes? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa
05.02.12

Cynthia Turner – Founder and Publisher / cynthia@cynopsis.com
Lisa Ball – Contributing Editor / lisa@cynopsis.com

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com

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SITUATION WANTED: German TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. likreim@googlemail.com (5/5)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! parkerrandal@gmail.com (5/5)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (5/5)

SITUATION WANTED: TV Program Development, Production & Distribution Executive with national and international factual programming and marketing expertise in US and 100+ countries. East coast based. LarryHiggs47@yahoo.com (5/3)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.


WHAT’S ON TONIGHT – WEDNESDAY, MAY 2, 2012

ABC: The Middle, Suburgatory, Modern Family, Don’t Trust the B…, Revenge
AZTECA: Extra Normal, Al Extremo, Buenos Noches America
CBS: Survivor: One World, Criminal Minds, CSI
CW: The L.A. Complex, America’s Next Top Model
FOX: American Idol
ION: Cold Case, Cold Case, Criminal Minds
NBC: Betty White’s Off Their Rockers, Betty White’s Off Their Rockers, Rock Center with Brian Williams, Law & Order: SVU
PBS: Nature, Nova, America Revealed
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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