Wednesday, May 26th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, May 26, 2010, and this is your first early morning Kids briefing.

DreamWorks Animation confirms that Gary Oldman, Michelle Yeoh, Jean Claude Van Damme and Victor Garber will lend their voices to its upcoming animated sequel, Kung Fu Panda: The Kaboom of Doom, and the new release date of Memorial Day, May 27, 2011.  The movie had originally been set to release a week later on June 3, 2011.  The movie already stars Jack Black, Angelina Jolie, Dustin Hoffman, Jackie Chan, Seth Rogen, Lucy Liu, David Cross and James Hong.  Kung Fu Panda: The Kaboom of Doom is directed by Jennifer Yuh Nelson and produced by Melissa Cobb.  Jonathan Aibel and Glenn Berger, who wrote and co-produced the original film (2008), also return.


Dominic Cooper (An Education, The Duchess) will play a young version of Howard Stark (Tony Stark’s, aka Iron Man, dad) in Joe Johnston’s upcoming feature film The First Avenger: Captain America, per  Directed by Joe Johnston, the movie is set for release July 22, 2011.  The cast already includes Chris Evans (he’ll play Steve Rogers/Captain America), Hugo Weaving, Sebastian Stan, Haley Atwell and Toby Jones.


Brazil’s TV Globo and Paramount Pictures renew their TV deal to air feature films distributed by Paramount for an additional six years.  Under the deal Rede Globo exclusive rights for Brazilian broadcast TV for movies released between 2010-15.  For 2010 Rede Globo will broadcast Paramount releases including kid/tween/teen and family targeted titles such as The Last Airbender, and DreamWorks Animations’ Shrek Forever After, How To Train Your Dragon, and Marvel’s Iron Man 2.

4Kids Entertainment completes new distribution deals for the most recent version of its animated series Yu-Gi-Oh! 5D’s.  RTL2 (Germany) and Mediaset (Italy) acquire all 90 episodes of the new Yu-Gi-Oh! 5D’s: Road to Destiny series.  Additionally, Televix Entertainment picks up the series for distribution in Latin America.  Yu-Gi-Oh! 5D’s returns to TheCW4Kids Saturday morning block on The CW on May 29th, and continues to air daily on Cartoon Network.  Additionally, the series is also available on VOD via the Comcast, Cox and Bresnan cable systems.

Kids fans can help the most famous meddling kids (and dog) in Warner Bros. Interactive Entertainment‘s new action/adventure video game Scooby-Doo! And the Spooky Swamp.  Set for release this fall 2010, in conjunction with the new animated movie Scooby-Doo! Camp Scare, the game will be available for Wii, Nintendo DS and PlayStation 2.  Developed by Torus Games, Scooby-Doo! And the Spooky Swamp, invites kids to play as any of the Mystery, Inc. characters (including Scooby) in the game, and make their way through hidden clues and secret investigations, new brain teasers and fending off enemies, all the while collecting Scooby Snacks to buy character accessories and clothing.  Additionally, each package of the game will include a special Zoinks Points code, redeemable at ( ).


Kids Can Press ( ), a publishing arm of Corus Entertainment, and Parmalat Canada team up for Black Diamond Funcheez, a new in-pack promotion featuring the first of three sets of three limited edition Franklin The Turtle mini books (total of nine titles) in grocery stores in Canada beginning this summer.  The first mini book in the series, Franklin at School, will be available from Tuesday, June 1, followed later this summer by the other two titles Franklin at Home and Franklin at Play.  Under the agreement the second set of three mini book titles will begin releasing in October, followed by the third set from February 2011.  Franklin celebrates its 25th anniversary in 2011.  The promotion will be supported on air and will also be featured online at , which will offer downloadable bilingual activity sheets featuring Franklin and his pals.

Atlantyca Entertainment inks new translation deals in China, where it recently opened an office, for several of Italian publisher Mondadori‘s kid-targeted books.  Atlantyca serves as Mondadori’s literary agent in China.

  • People’s Literature Publishing House (publisher of the Harry Potter in China), picks up the translation rights for Mainland China for three books by noted kid’s author Bianca Pitzorno, A Special Summer with Violante, Princess Laurentina and King Midas Has Donkey Ears.
  • Qingdao Publishing House secures translation rights to four of Pizorno’s bestselling books, Diana, Cupid and the Commander, Listen to My Heart, Tornatras and The Secret Voice.
  • Tianjin Chinese-World Books takes rights to Licia Troisi’s three-book series Cronache del Mondo Emerso/Chronicles of the Overworld. Film rights have recently been sold to an Italian producer.

Kidz Bop enters into a license deal with confectioner Nairn Entertainment to introduce Kidz Bop-themed PodPops lollipops this summer.  Each lollipop will contain a Kidz Bop “Mini Mag” activity booklet and a code that allows kids to download a free Kidz Bop song when they log onto the PodPops landing page at ( ).  Kids will be able to choose from 12 different songs, which will be updated regularly, including tracks from the upcoming Kidz Bop 18 CD (releasing July 27).

Chapman Entertainment partners with Memory4Teachers in a new five-year deal to help provide educational content for preschoolers in the UK.  Memory4Teachers is a national campaign that distributes 750,000+ memory drives to teachers that register across the UK.  The password secure USB drives are pre-loaded with an interactive control panel, various educational resources and software applications to assist in their work with young kids, including a diary, timetable and lesson plans.  Under the new deal, additional educational content will include Fifi and the Flowertots and Roary the Racing Car activity materials and learning tools.  The deal will also see content based on all of Chapman’s shows including Little Charley Bear and Rah Rah The Noisy Lion.  Teachers can register for a free USB at .

LeapFrog Enterprises launches its kid 4-9 aimed, education-centric online LeapWorld (, for use with its Leapster2 (no additional cost for Leapster2 owners) via the LeapFrog Connect Application.  Kids can earn LeapWorld tokens on the handheld handset and then use them to create a character, build a home and customize both.  Additionally, exclusive online games/activities adapt, allowing kids to unlock math and literacy learning activities at their specific skill levels.


Jeff Junge is appointed SVP/Online Games and Digital Games Platforms, Warner Bros. Digital Distribution, and Warner Bros. Interactive Entertainment.  He will report dually to Martin Tremblay President/Warner Bros. Interactive Entertainment and Thomas Gewecke, President/Warner Bros. Digital Distribution.  Charged with growing Warner Bros.’ digital games business, Junge will also oversee Turbine, a privately-held online gaming studio that he helped the studio acquire, and he will also continue to oversee the integration of TT Games, which the Studio acquired in 2007.  Junge will also work to expand and leverage Turbine’s digital publishing and community platforms across all of the Studio’s home entertainment businesses.  Most recently, Junge served as SVP/Business Management for Warner Bros. Home Entertainment Group, where he drove mergers and acquisitions and unifying strategic initiatives across all of the Studio’s home entertainment divisions.  Junge joined the Studio in 200.


Nickelodeon‘s premiere of its new True Jackson, VP TV movie, Trapped in Paris, on Saturday, May 22 (8-9p), was the top Basic Cable program in its time period with Total Viewers 2+ (3.4 million).  The hour-long movie debut was also was the top telecast on all TV in its time period with K2-11 (1.9 million, +41%), K6-11 (1.5 million, +62%) and Tweens 9-14 (1.3 million, +85%).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/17-5/23/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1202    DSNY*:             1272
DSNY*:             841    CARTOON:          740
CARTOON:         505    NAN**:              714
NAN**:             394    NICK JR*:           541
NICK JR*:          371    DXD:                  170
ADSM**:           182    ESPN:                 138
DXD:                 163    NICKTOONS:       112
NICKTOONS:        78    BET:                     90
BET:                    45    DISCOVERY:          70
TEENNICK:           44    TLC:                      59
ESPN:                  44   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/17-5/23/10 :
Total Day        (000) Primetime       (000)
NICK°:               592   DSNY*:              930
DSNY*:              551   NAN**:              570
NAN**:              305   CARTOON:          485
CARTOON:          305   DXD:                  122
DXD:                  110   ESPN:                  90
ADSM**:            103   NICK JR*:             86
NICK JR*:             60   NICKTOONS:         73
NICKTOONS:         51   BET:                     63
TEENNICK:            38   DISCOVERY:         44
BET:                     28   ANIMAL PLANET:   43
ESPN:                   28  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/17-5/23/10 :
Total Day    (000)   Primetime      (000)
DSNY*:          472     DSNY*:             758
NICK°:           470     NAN**:             671
NAN**:          384     CARTOON:         352
CARTOON:      218     ESPN:               133
ADSM**:        157     DXD:                 101
DXD:                77     BET:                   99
MTV:                51     DISCOVERY:        75
ESPN:               48     MTV:                   58
TEENNICK:        47     NICKTOONS:        57
BET:                 44     COMEDY:              52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia:
What is the name of Bob the Builder’s cat?  PILCHARD  Kudos to: Ben Taylor-Hasbro/Pawtucket; Dionne Ford-Turner Broadcasting/Atlanta; Rachael Guadagno-Nickelodeon/NY; Tom Boyd-WGN/Chicago; Laura DiMaio-Liquid Animation/Australia; Clair Wilmut-Boomstone Ent/Ottawa; Guy Hallifax-Phew! Ltd/Windsor Canada

Today’s Trivia Question:  Who lives on Sodor Island?      (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
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JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXEC ASSISTANT, GLOBAL INCLUSION/MTV Networks/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. CSURA@LWDIRECT.CO M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand.  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: “Jobs” (5/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to (5/28)


Industry Transformation: An Opportunity to TAKE CH A R GE !

Technological advances, colliding competitive forces, and changes in consumer behavior are radically changing our industry. Discover winning response strategies at CTHRA’s HR Symposium on June 8 in Atlanta . Hosted by the Cable and Telecommunications Human Resources Association, this event will feature compelling speakers sharing practical insight, an awards luncheon, and networking reception – all for only $175 per person!

Register at .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround. m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment.  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: Email: (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (5/27)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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